Woof and Brew

Woof and Brew is a pet wellness brand crafting natural dog supplements, tonics, and innovative treat drinks, designed to keep pets healthy, happy, and hydrated. We migrated Woof and Brew to Shopify, launching a conversion-led storefront that reflects the brand’s playful identity and growing subscription model. The new site was built for flexibility, giving the team full control over products, content, and promotions while ensuring a a smooth customer experience. We implemented a high-performance eCommerce stack across subscriptions, upsell and cross-sell, CRM, and inventory management to boost average order value and customer retention. Enhanced search and filtering improved discoverability, while key app integrations streamlined operations across marketing, fulfilment, and loyalty. The project was completed with a structured data migration and 301 redirects to safeguard SEO, followed by robust QA, testing, and post-launch support for a stable rollout and confident handover to the Woof and Brew team.