The Race Works

TheRaceWorks is a UK-based online retailer specialising in 100% authentic, officially licensed Formula 1 and motorsport merchandise. Built for passionate fans, the brand brings the excitement of the grid directly to customers across the UK and Europe. To unlock global scalability, we replatformed TheRaceWorks to Shopify Plus, launching dedicated UK and EU storefronts with multilingual capability, VAT compliance, and a centralised B2B portal for trade clients. This replatform created a unified, future-ready foundation designed to simplify operations while delivering a faster, more dynamic experience for shoppers worldwide. We boosted discoverability and search performance by launching Shopify Markets and Combined Listings, improving regional visibility and organic reach. Every step was supported by a comprehensive 301 redirect strategy to preserve rankings, maintain authority, and protect user journeys. We created an ecosystem that connects data, operations, and marketing in one powerful platform. Following a successful go-live, Kubix continues to support TheRaceWorks through an ongoing digital marketing partnership, running Google Ads, Meta campaigns, and email strategy to fuel consistent growth across both markets.