It’s hard to conceive just how long Piccadilly-based high-end tailor Budd has been in business.
Founded in 1910 by shirtmaker Harold Budd, this prestigious store has stood proudly in Piccadilly Arcade, London, selling shirts, collars, pyjamas, hosiery, dinner jackets and other finery to devoted West End shoppers. This devotion to quality fashion for the upper echelons of society even made it into the lyrics of a Gerschwin Broadway musical number in 1919:
“My car of choice is a Rolls-Royce. I go to Stetson for my hats and Budd for my cravats.”
When Budd first approached Kubix about their website, their team was tired of their old Magento 2 platform slowing down their online operations. They wanted a more autonomous approach to the website, so started to seek a team that could fulfil their needs and move the website over to Shopify with speed and efficiency. Time was of the essence for this project, as they needed their new site to go live by the end of October when their Magento commerce contract was due to expire.
With the migration kicking off in July, this gave us just four months to design and build the site, and migrate hundreds of products over to Shopify. Kubix accepted the challenge, and the project went straight through to the creative team.