The Future Of Charitable Giving
Founded in 1945, Christian Aid, one of Britain’s most iconic charities, has been providing humanitarian relief for poor communities worldwide for over 75 years.
Supporting people across the globe with access to vital resources including food, livestock, clean water and sanitation, Christian Aid has devised a whole new way to incentivise donations online: Christian Aid Charity Gifts. Separate from their main website, Christian Aid Charity Gifts turns charitable donations on their head, with contributors giving donations through the medium of gifts presented as products on their store.
Quantifying donations by the value of vital items such as mosquito nets, stoves and even live chickens, the Christian Aid team created a dedicated online store for members of the public to ‘gift’ vital supplies to those in need. Building the initial store on Shopify, they soon realised they needed the expertise of Kubix to help them make the most of the platform and realise a new vision for online fundraising.
Stuck using an outdated Shopify theme with little customisation, it was our challenge to align the Charity Gifts Store with the rest of the Christian Aid brand and get those donations rolling in.