Her Free Soul

Free Soul is a nutrition brand focused on women’s health, offering protein blends, supplements and wellness products backed by expert formulation. Kubix partnered with Free Soul across PPC, UX and Shopify development to refine the full customer journey. We enhanced onsite clarity with improved navigation, CRO-led design updates and better product storytelling to increase confidence and streamline purchase paths. Alongside this, we delivered a data-driven paid search strategy that strengthened acquisition and scaled high intent traffic, supported by ongoing Shopify consultancy to improve performance, reduce friction and create a more resilient platform for growth.