Case Study
Striking marketing gold for this 30 year old metal detecting supplier.
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LP Metal Detecting is one of the UK’s leading suppliers of metal detectors and metal detecting accessories.
The business was founded over 30 years ago, in Newbury, Berkshire as Leisure Promotions. The company cemented its place at the heart of the detecting community by providing a dedicated area of land for hobbyists to converge on once a year with their Newbury Rally.
Now, owner Peter is walking in his father’s footsteps, having taken over the family business to see it grow to new heights.
With a substantial web presence, and a strong community of loyal customers, LP approached Kubix about a migration project in 2019. Not only did we build them an all-new Shopify store, we’ve helped to further grow their business with a comprehensive marketing strategy including paid media and Klaviyo email marketing.
Time to uncover some buried treasure.
LP Metal Detecting is one of the UK’s leading suppliers of metal detectors and metal detecting accessories.
The business was founded over 30 years ago, in Newbury, Berkshire as Leisure Promotions. The company cemented its place at the heart of the detecting community by providing a dedicated area of land for hobbyists to converge on once a year with their Newbury Rally.
Now, owner Peter is walking in his father’s footsteps, having taken over the family business to see it grow to new heights.
With a substantial web presence, and a strong community of loyal customers, LP approached Kubix about a migration project in 2019. Not only did we build them an all-new Shopify store, we’ve helped to further grow their business with a comprehensive marketing strategy including paid media and Klaviyo email marketing.
Time to uncover some buried treasure.
LP Metal Detecting is one of the UK’s leading suppliers of metal detectors and metal detecting accessories.
The business was founded over 30 years ago, in Newbury, Berkshire as Leisure Promotions. The company cemented its place at the heart of the detecting community by providing a dedicated area of land for hobbyists to converge on once a year with their Newbury Rally.
Now, owner Peter is walking in his father’s footsteps, having taken over the family business to see it grow to new heights.
With a substantial web presence, and a strong community of loyal customers, LP approached Kubix about a migration project in 2019. Not only did we build them an all-new Shopify store, we’ve helped to further grow their business with a comprehensive marketing strategy including paid media and Klaviyo email marketing.
Time to uncover some buried treasure.
LP Metal Detecting is one of the UK’s leading suppliers of metal detectors and metal detecting accessories.
The business was founded over 30 years ago, in Newbury, Berkshire as Leisure Promotions. The company cemented its place at the heart of the detecting community by providing a dedicated area of land for hobbyists to converge on once a year with their Newbury Rally.
Now, owner Peter is walking in his father’s footsteps, having taken over the family business to see it grow to new heights.
With a substantial web presence, and a strong community of loyal customers, LP approached Kubix about a migration project in 2019. Not only did we build them an all-new Shopify store, we’ve helped to further grow their business with a comprehensive marketing strategy including paid media and Klaviyo email marketing.
Time to uncover some buried treasure.
With burgeoning online sales and thousands of customers, the original LP store was starting to buckle under the strain. Their site was built and managed using EKM, a platform which served LP well during the early years, but quickly outgrew their needs. EKM requires advanced technical know-how to install new apps and integrations, and doesn’t have access to the cutting edge e-commerce features of Shopify.
From the get-go, we knew Shopify would be the perfect match for LP. We also knew that a Shopify store would provide the best foundation for their future growth, allowing them to level up their marketing efforts with powerful integrations.
In early 2020, we migrated LP to an all-new Shopify store, leveraging the very best of the latest e-commerce technology. The website was designed to make it easier for customers to find the equipment they wanted, with everything geared towards driving conversions and enhancing the user experience.
The new LP website instantly transformed their brand identity, and their sales. Almost overnight, traffic grew and conversions skyrocketed.
With burgeoning online sales and thousands of customers, the original LP store was starting to buckle under the strain. Their site was built and managed using EKM, a platform which served LP well during the early years, but quickly outgrew their needs. EKM requires advanced technical know-how to install new apps and integrations, and doesn’t have access to the cutting edge e-commerce features of Shopify.
From the get-go, we knew Shopify would be the perfect match for LP. We also knew that a Shopify store would provide the best foundation for their future growth, allowing them to level up their marketing efforts with powerful integrations.
In early 2020, we migrated LP to an all-new Shopify store, leveraging the very best of the latest e-commerce technology. The website was designed to make it easier for customers to find the equipment they wanted, with everything geared towards driving conversions and enhancing the user experience.
The new LP website instantly transformed their brand identity, and their sales. Almost overnight, traffic grew and conversions skyrocketed.
With burgeoning online sales and thousands of customers, the original LP store was starting to buckle under the strain. Their site was built and managed using EKM, a platform which served LP well during the early years, but quickly outgrew their needs. EKM requires advanced technical know-how to install new apps and integrations, and doesn’t have access to the cutting edge e-commerce features of Shopify.
From the get-go, we knew Shopify would be the perfect match for LP. We also knew that a Shopify store would provide the best foundation for their future growth, allowing them to level up their marketing efforts with powerful integrations.
In early 2020, we migrated LP to an all-new Shopify store, leveraging the very best of the latest e-commerce technology. The website was designed to make it easier for customers to find the equipment they wanted, with everything geared towards driving conversions and enhancing the user experience.
The new LP website instantly transformed their brand identity, and their sales. Almost overnight, traffic grew and conversions skyrocketed.
With burgeoning online sales and thousands of customers, the original LP store was starting to buckle under the strain. Their site was built and managed using EKM, a platform which served LP well during the early years, but quickly outgrew their needs. EKM requires advanced technical know-how to install new apps and integrations, and doesn’t have access to the cutting edge e-commerce features of Shopify.
From the get-go, we knew Shopify would be the perfect match for LP. We also knew that a Shopify store would provide the best foundation for their future growth, allowing them to level up their marketing efforts with powerful integrations.
In early 2020, we migrated LP to an all-new Shopify store, leveraging the very best of the latest e-commerce technology. The website was designed to make it easier for customers to find the equipment they wanted, with everything geared towards driving conversions and enhancing the user experience.
The new LP website instantly transformed their brand identity, and their sales. Almost overnight, traffic grew and conversions skyrocketed.
Peter and the LP team were so impressed with Kubix and their new website, they were hungry for more. With sales already shooting through the roof from the site alone, utilising our marketing and PPC capabilities was the natural next step.
We assigned one of our dedicated Account Managers to devise a bespoke marketing strategy, integrating emails, PPC and social media advertising. Our Communications and Design teams collaborated to capture the essence of the LP brand, undertaking audience research to truly understand the most effective ways to speak directly to metal detecting beginners and pros alike.
With punchy copy and tailor-made graphic designs at the ready, our team of Paid Media specialists worked together to generate an ad strategy that would not only increase brand awareness, but retarget to pre-existing prospects and drive conversions on their website.
With ads rolled out across Google Ads, and Meta Ads on both Facebook and Instagram, LP soon started to see results. In the past year alone, LP’s Google Ads have led to a 56% YoY increase in revenue, with a return on ad spend (ROAS) of 857%. These incredible numbers are only exceeded by LP’s performance on Meta Ads, with a revenue increase of 65% YoY, and an out of this world ROAS of 2300%.
Peter and the LP team were so impressed with Kubix and their new website, they were hungry for more. With sales already shooting through the roof from the site alone, utilising our marketing and PPC capabilities was the natural next step.
We assigned one of our dedicated Account Managers to devise a bespoke marketing strategy, integrating emails, PPC and social media advertising. Our Communications and Design teams collaborated to capture the essence of the LP brand, undertaking audience research to truly understand the most effective ways to speak directly to metal detecting beginners and pros alike.
With punchy copy and tailor-made graphic designs at the ready, our team of Paid Media specialists worked together to generate an ad strategy that would not only increase brand awareness, but retarget to pre-existing prospects and drive conversions on their website.
With ads rolled out across Google Ads, and Meta Ads on both Facebook and Instagram, LP soon started to see results. In the past year alone, LP’s Google Ads have led to a 56% YoY increase in revenue, with a return on ad spend (ROAS) of 857%. These incredible numbers are only exceeded by LP’s performance on Meta Ads, with a revenue increase of 65% YoY, and an out of this world ROAS of 2300%.
Peter and the LP team were so impressed with Kubix and their new website, they were hungry for more. With sales already shooting through the roof from the site alone, utilising our marketing and PPC capabilities was the natural next step.
We assigned one of our dedicated Account Managers to devise a bespoke marketing strategy, integrating emails, PPC and social media advertising. Our Communications and Design teams collaborated to capture the essence of the LP brand, undertaking audience research to truly understand the most effective ways to speak directly to metal detecting beginners and pros alike.
With punchy copy and tailor-made graphic designs at the ready, our team of Paid Media specialists worked together to generate an ad strategy that would not only increase brand awareness, but retarget to pre-existing prospects and drive conversions on their website.
With ads rolled out across Google Ads, and Meta Ads on both Facebook and Instagram, LP soon started to see results. In the past year alone, LP’s Google Ads have led to a 56% YoY increase in revenue, with a return on ad spend (ROAS) of 857%. These incredible numbers are only exceeded by LP’s performance on Meta Ads, with a revenue increase of 65% YoY, and an out of this world ROAS of 2300%.
Peter and the LP team were so impressed with Kubix and their new website, they were hungry for more. With sales already shooting through the roof from the site alone, utilising our marketing and PPC capabilities was the natural next step.
We assigned one of our dedicated Account Managers to devise a bespoke marketing strategy, integrating emails, PPC and social media advertising. Our Communications and Design teams collaborated to capture the essence of the LP brand, undertaking audience research to truly understand the most effective ways to speak directly to metal detecting beginners and pros alike.
With punchy copy and tailor-made graphic designs at the ready, our team of Paid Media specialists worked together to generate an ad strategy that would not only increase brand awareness, but retarget to pre-existing prospects and drive conversions on their website.
With ads rolled out across Google Ads, and Meta Ads on both Facebook and Instagram, LP soon started to see results. In the past year alone, LP’s Google Ads have led to a 56% YoY increase in revenue, with a return on ad spend (ROAS) of 857%. These incredible numbers are only exceeded by LP’s performance on Meta Ads, with a revenue increase of 65% YoY, and an out of this world ROAS of 2300%.
With over three years of successful collaboration already under our belts, Kubix and LP have recently significantly expanded our relationship. We’re now supporting them to grow their share of the metal detecting market even further, with more advanced marketing campaigns and communications in the form of a new email marketing strategy for LP, leveraging the power of Klaviyo. Using advanced automations, Kubix has implemented a number of flows that automatically send personalised and relevant emails to customers.
We’ve implemented automated welcome emails and abandoned cart emails, bringing visitors back to the site. We can also intelligently send cross-sell emails to customers who’ve recently purchased a metal detector, encouraging them to buy relevant accessories to go with it.
Automations like these have been proven to be incredibly powerful, with almost 20% of all revenue attributed to emails in the last month.
With over three years of successful collaboration already under our belts, Kubix and LP have recently significantly expanded our relationship. We’re now supporting them to grow their share of the metal detecting market even further, with more advanced marketing campaigns and communications in the form of a new email marketing strategy for LP, leveraging the power of Klaviyo. Using advanced automations, Kubix has implemented a number of flows that automatically send personalised and relevant emails to customers.
We’ve implemented automated welcome emails and abandoned cart emails, bringing visitors back to the site. We can also intelligently send cross-sell emails to customers who’ve recently purchased a metal detector, encouraging them to buy relevant accessories to go with it.
Automations like these have been proven to be incredibly powerful, with almost 20% of all revenue attributed to emails in the last month.
With over three years of successful collaboration already under our belts, Kubix and LP have recently significantly expanded our relationship. We’re now supporting them to grow their share of the metal detecting market even further, with more advanced marketing campaigns and communications in the form of a new email marketing strategy for LP, leveraging the power of Klaviyo. Using advanced automations, Kubix has implemented a number of flows that automatically send personalised and relevant emails to customers.
We’ve implemented automated welcome emails and abandoned cart emails, bringing visitors back to the site. We can also intelligently send cross-sell emails to customers who’ve recently purchased a metal detector, encouraging them to buy relevant accessories to go with it.
Automations like these have been proven to be incredibly powerful, with almost 20% of all revenue attributed to emails in the last month.
With over three years of successful collaboration already under our belts, Kubix and LP have recently significantly expanded our relationship. We’re now supporting them to grow their share of the metal detecting market even further, with more advanced marketing campaigns and communications in the form of a new email marketing strategy for LP, leveraging the power of Klaviyo. Using advanced automations, Kubix has implemented a number of flows that automatically send personalised and relevant emails to customers.
We’ve implemented automated welcome emails and abandoned cart emails, bringing visitors back to the site. We can also intelligently send cross-sell emails to customers who’ve recently purchased a metal detector, encouraging them to buy relevant accessories to go with it.
Automations like these have been proven to be incredibly powerful, with almost 20% of all revenue attributed to emails in the last month.
The future is bright for LP, and we couldn’t be more proud of the success we’ve shared together over the last three years. With a unique website, an intelligent marketing strategy, and powerful email automations, LP Metal Detecting is well on their way to dominating even more of their marketplace.
The future is bright for LP, and we couldn’t be more proud of the success we’ve shared together over the last three years. With a unique website, an intelligent marketing strategy, and powerful email automations, LP Metal Detecting is well on their way to dominating even more of their marketplace.
The future is bright for LP, and we couldn’t be more proud of the success we’ve shared together over the last three years. With a unique website, an intelligent marketing strategy, and powerful email automations, LP Metal Detecting is well on their way to dominating even more of their marketplace.
The future is bright for LP, and we couldn’t be more proud of the success we’ve shared together over the last three years. With a unique website, an intelligent marketing strategy, and powerful email automations, LP Metal Detecting is well on their way to dominating even more of their marketplace.
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