Striking Gold With Marketing
Peter and the LP team were so impressed with Kubix and their new website, they were hungry for more. With sales already shooting through the roof from the site alone, utilising our marketing and PPC capabilities was the natural next step.
We assigned one of our dedicated Account Managers to devise a bespoke marketing strategy, integrating emails, PPC and social media advertising. Our Communications and Design teams collaborated to capture the essence of the LP brand, undertaking audience research to truly understand the most effective ways to speak directly to metal detecting beginners and pros alike.
With punchy copy and tailor-made graphic designs at the ready, our team of Paid Media specialists worked together to generate an ad strategy that would not only increase brand awareness, but retarget to pre-existing prospects and drive conversions on their website.
With ads rolled out across Google Ads, and Meta Ads on both Facebook and Instagram, LP soon started to see results. In the past year alone, LP’s Google Ads have led to a 56% YoY increase in revenue, with a return on ad spend (ROAS) of 857%. These incredible numbers are only exceeded by LP’s performance on Meta Ads, with a revenue increase of 65% YoY, and an out of this world ROAS of 2300%.