Case Study
Marketing success for a contemporary furniture brand.
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How do you achieve Happiness at Home? This was the question that Chris Woolfenden, the founder of home brand Hemming & Wills, asked himself when he had the vision to create his future-first furniture company. Launched in late 2019, Hemming & Wills is an independent online home brand with a conscience. Merging a passion for contemporary, design-led, affordable furniture with a strong awareness of environmental responsibility, the mission of this furniture brand is to help their customers to create “Happiness at Home” through quality furniture and an unparalleled customer experience. Whether it’s the lounge, dining room, home office or bedroom, Hemming & Wills’ product range sees elegant and sumptuous velvet sofas and chairs hold their own alongside rustic reclaimed furniture that celebrates the popular industrial style.
The brains behind the brand is proud Mancunian Chris who has always had an eye for the finer things. Throughout his younger years, his interest and passion for home interiors grew, along with an entrepreneurial curiosity and business mindset. Now, he has built a brand that is constantly growing, with a focus on ethics and sustainability. A partnership with 1% for the planet sees Hemming & Wills donate a minimum of 1% of annual turnover which is then distributed to chosen environmental causes. Alongside this, the website has a dedicated sustainable collection which includes plastic free and reusable homewares, a range of handcrafted lighting made from recycled metals, and their best selling range of reclaimed wood tables. Made from British reclaimed pine wood and solid steel bases, these pieces embody what the brand is all about, promoting sustainability, style and durability.
How do you achieve Happiness at Home? This was the question that Chris Woolfenden, the founder of home brand Hemming & Wills, asked himself when he had the vision to create his future-first furniture company. Launched in late 2019, Hemming & Wills is an independent online home brand with a conscience. Merging a passion for contemporary, design-led, affordable furniture with a strong awareness of environmental responsibility, the mission of this furniture brand is to help their customers to create “Happiness at Home” through quality furniture and an unparalleled customer experience. Whether it’s the lounge, dining room, home office or bedroom, Hemming & Wills’ product range sees elegant and sumptuous velvet sofas and chairs hold their own alongside rustic reclaimed furniture that celebrates the popular industrial style.
The brains behind the brand is proud Mancunian Chris who has always had an eye for the finer things. Throughout his younger years, his interest and passion for home interiors grew, along with an entrepreneurial curiosity and business mindset. Now, he has built a brand that is constantly growing, with a focus on ethics and sustainability. A partnership with 1% for the planet sees Hemming & Wills donate a minimum of 1% of annual turnover which is then distributed to chosen environmental causes. Alongside this, the website has a dedicated sustainable collection which includes plastic free and reusable homewares, a range of handcrafted lighting made from recycled metals, and their best selling range of reclaimed wood tables. Made from British reclaimed pine wood and solid steel bases, these pieces embody what the brand is all about, promoting sustainability, style and durability.
How do you achieve Happiness at Home? This was the question that Chris Woolfenden, the founder of home brand Hemming & Wills, asked himself when he had the vision to create his future-first furniture company. Launched in late 2019, Hemming & Wills is an independent online home brand with a conscience. Merging a passion for contemporary, design-led, affordable furniture with a strong awareness of environmental responsibility, the mission of this furniture brand is to help their customers to create “Happiness at Home” through quality furniture and an unparalleled customer experience. Whether it’s the lounge, dining room, home office or bedroom, Hemming & Wills’ product range sees elegant and sumptuous velvet sofas and chairs hold their own alongside rustic reclaimed furniture that celebrates the popular industrial style.
The brains behind the brand is proud Mancunian Chris who has always had an eye for the finer things. Throughout his younger years, his interest and passion for home interiors grew, along with an entrepreneurial curiosity and business mindset. Now, he has built a brand that is constantly growing, with a focus on ethics and sustainability. A partnership with 1% for the planet sees Hemming & Wills donate a minimum of 1% of annual turnover which is then distributed to chosen environmental causes. Alongside this, the website has a dedicated sustainable collection which includes plastic free and reusable homewares, a range of handcrafted lighting made from recycled metals, and their best selling range of reclaimed wood tables. Made from British reclaimed pine wood and solid steel bases, these pieces embody what the brand is all about, promoting sustainability, style and durability.
How do you achieve Happiness at Home? This was the question that Chris Woolfenden, the founder of home brand Hemming & Wills, asked himself when he had the vision to create his future-first furniture company. Launched in late 2019, Hemming & Wills is an independent online home brand with a conscience. Merging a passion for contemporary, design-led, affordable furniture with a strong awareness of environmental responsibility, the mission of this furniture brand is to help their customers to create “Happiness at Home” through quality furniture and an unparalleled customer experience. Whether it’s the lounge, dining room, home office or bedroom, Hemming & Wills’ product range sees elegant and sumptuous velvet sofas and chairs hold their own alongside rustic reclaimed furniture that celebrates the popular industrial style.
The brains behind the brand is proud Mancunian Chris who has always had an eye for the finer things. Throughout his younger years, his interest and passion for home interiors grew, along with an entrepreneurial curiosity and business mindset. Now, he has built a brand that is constantly growing, with a focus on ethics and sustainability. A partnership with 1% for the planet sees Hemming & Wills donate a minimum of 1% of annual turnover which is then distributed to chosen environmental causes. Alongside this, the website has a dedicated sustainable collection which includes plastic free and reusable homewares, a range of handcrafted lighting made from recycled metals, and their best selling range of reclaimed wood tables. Made from British reclaimed pine wood and solid steel bases, these pieces embody what the brand is all about, promoting sustainability, style and durability.
Our journey with Hemming & Wills began back in late 2019 with a website launch campaign. Striking branding and a stunning website ready to go, we hit the “Go Live” button and watched the traffic build. With paid social and SEO starting to show results, and a subscriber list already in the tens of thousands, an in-depth email marketing strategy was the next step to further boost the brand and bring in those extra sales. This included different email automations and segments, as well as regular monthly email marketing campaigns that quickly proved to be a success. Instead of focusing on hard sell campaigns, our email marketing team incorporated a monthly newsletter schedule which kept the focus on inspiration, whether it’s The Health Benefits Of Going Green, or 5 Wonderful Ways To Style Your Sofa! People are subscribing for inspiration and that is what they are getting - and the results show, with thousands of subscribers tuning in and sales rolling in off the back of each one.
After a respectable first ever Black Friday in 2019, Hemming & Wills’ sales skyrocketed during Black Friday 2020 - with revenue increasing 25X compared to the year before. Our team has helped them 5X sales year on year, with huge sales dominating the dashboards.
Our journey with Hemming & Wills began back in late 2019 with a website launch campaign. Striking branding and a stunning website ready to go, we hit the “Go Live” button and watched the traffic build. With paid social and SEO starting to show results, and a subscriber list already in the tens of thousands, an in-depth email marketing strategy was the next step to further boost the brand and bring in those extra sales. This included different email automations and segments, as well as regular monthly email marketing campaigns that quickly proved to be a success. Instead of focusing on hard sell campaigns, our email marketing team incorporated a monthly newsletter schedule which kept the focus on inspiration, whether it’s The Health Benefits Of Going Green, or 5 Wonderful Ways To Style Your Sofa! People are subscribing for inspiration and that is what they are getting - and the results show, with thousands of subscribers tuning in and sales rolling in off the back of each one.
After a respectable first ever Black Friday in 2019, Hemming & Wills’ sales skyrocketed during Black Friday 2020 - with revenue increasing 25X compared to the year before. Our team has helped them 5X sales year on year, with huge sales dominating the dashboards.
Our journey with Hemming & Wills began back in late 2019 with a website launch campaign. Striking branding and a stunning website ready to go, we hit the “Go Live” button and watched the traffic build. With paid social and SEO starting to show results, and a subscriber list already in the tens of thousands, an in-depth email marketing strategy was the next step to further boost the brand and bring in those extra sales. This included different email automations and segments, as well as regular monthly email marketing campaigns that quickly proved to be a success. Instead of focusing on hard sell campaigns, our email marketing team incorporated a monthly newsletter schedule which kept the focus on inspiration, whether it’s The Health Benefits Of Going Green, or 5 Wonderful Ways To Style Your Sofa! People are subscribing for inspiration and that is what they are getting - and the results show, with thousands of subscribers tuning in and sales rolling in off the back of each one.
After a respectable first ever Black Friday in 2019, Hemming & Wills’ sales skyrocketed during Black Friday 2020 - with revenue increasing 25X compared to the year before. Our team has helped them 5X sales year on year, with huge sales dominating the dashboards.
Our journey with Hemming & Wills began back in late 2019 with a website launch campaign. Striking branding and a stunning website ready to go, we hit the “Go Live” button and watched the traffic build. With paid social and SEO starting to show results, and a subscriber list already in the tens of thousands, an in-depth email marketing strategy was the next step to further boost the brand and bring in those extra sales. This included different email automations and segments, as well as regular monthly email marketing campaigns that quickly proved to be a success. Instead of focusing on hard sell campaigns, our email marketing team incorporated a monthly newsletter schedule which kept the focus on inspiration, whether it’s The Health Benefits Of Going Green, or 5 Wonderful Ways To Style Your Sofa! People are subscribing for inspiration and that is what they are getting - and the results show, with thousands of subscribers tuning in and sales rolling in off the back of each one.
After a respectable first ever Black Friday in 2019, Hemming & Wills’ sales skyrocketed during Black Friday 2020 - with revenue increasing 25X compared to the year before. Our team has helped them 5X sales year on year, with huge sales dominating the dashboards.
For us here at Kubix, success isn’t only about results - it’s about relationships. The recipe for a fruitful account manager and client relationship? Get to know each other, understand how one another works, and stay transparent. With a client that constantly challenges us to find new solutions and a committed account manager who keeps the information flowing and enjoys the challenge, a positive client relationship has a solid foundation. And this foundation is what is needed to propel any brand even further into their potential.
For us here at Kubix, success isn’t only about results - it’s about relationships. The recipe for a fruitful account manager and client relationship? Get to know each other, understand how one another works, and stay transparent. With a client that constantly challenges us to find new solutions and a committed account manager who keeps the information flowing and enjoys the challenge, a positive client relationship has a solid foundation. And this foundation is what is needed to propel any brand even further into their potential.
For us here at Kubix, success isn’t only about results - it’s about relationships. The recipe for a fruitful account manager and client relationship? Get to know each other, understand how one another works, and stay transparent. With a client that constantly challenges us to find new solutions and a committed account manager who keeps the information flowing and enjoys the challenge, a positive client relationship has a solid foundation. And this foundation is what is needed to propel any brand even further into their potential.
For us here at Kubix, success isn’t only about results - it’s about relationships. The recipe for a fruitful account manager and client relationship? Get to know each other, understand how one another works, and stay transparent. With a client that constantly challenges us to find new solutions and a committed account manager who keeps the information flowing and enjoys the challenge, a positive client relationship has a solid foundation. And this foundation is what is needed to propel any brand even further into their potential.
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