KEFL

KEFL is a UK fitness and performance brand offering strength equipment, apparel and training accessories for beginner and advanced athletes. We supported KEFL with an ongoing marketing retainer focused on lifting retention, strengthening CRM foundations and rebuilding their email and SMS performance. Delivering a full retention and CRM support highlighting opportunities across flows, segmentation, list growth and post-purchase journeys. Implementing a structured lifecycle strategy across campaigns, automations and data capture to drive higher engagement, increase repeat purchase and unlock sustainable growth.