Migrating from Magento.
When the Close Parent team first reached out to us, they were based on Magento 1 but had their eyes on Shopify for the future. After trying to replatform internally, they soon realised that what they were after required more than a simple migration and web build. Instead, the team began looking for Shopify Experts to take them onto the Shopify platform. We were first on their list. After some great introductions, our team built a close relationship with many members of the Close Parent family and work on their new website began.
One of the key milestones for this project was to introduce various additional features to the new Shopify store. The Close team had clear ideas for what they wanted their store to do, now that they were moving from Magento and could start afresh. One of these requests was for two types of descriptions on their product pages - a short and long version - to provide site visitors with as much information about their Close Parent products as possible. Our development team implemented new metafields on the product pages to allow for this, and every Close Parent product now comes with two types of descriptions. Many also show Key Features, Sizing and a How-To video guide for the Caboo range, demonstrating the best way for their baby carriers to be used.
Customer feedback was also a priority for the Close Parent store. Our team implemented Feefo reviews across the site, so that visiting customers could see product ratings and store reviews without having to go and search for them elsewhere. We also integrated them with BrightPearl, a retail software that specialises in sales order management, inventory levels and shipping, to ensure a seamless operation of their business from first orders through to fulfilment.