The first stages of the Hoodrich marketing campaign involved small but significant changes to their advertising strategy. Kubix introduced remarketing across both Google and Facebook for customers who had abandoned their carts, and set up Hoodrich on Google Shopping for the first time. We then built up the customer database to set up email campaigns with exclusive offers and seasonal discounts, and results started to grow.
Another challenge our Kubix team faced was stealing back the market share for Hoodrich’s audience. As Hoodrich clothing was being sold across different stores, we had to find a way to bring customers directly back to their original Shopify store.
In order to entice back the customer base, we set up new discounts and offers that slightly surpassed their external sellers. Combined with ongoing website support, the full turnkey marketing strategy soon started to pay off.
The latest step? It was time to upgrade Hoodrich to Shopify Plus. Joining the likes of Nike, Gymshark and other pioneering fashion brands, we moved Hoodrich up to Shopify’s elite, becoming one of just 5,300 Shopify Plus stores across the world. This upgrade allowed for automated theme changes, endless customisation and a sophisticated system that could cope with Hoodrich’s new influx of stock.