Getting The Party Started.
What makes a great party? Delicious food, usually. Good company to share it with. Decorations galore. Perhaps even a champagne bottle or two.
A global pandemic? Not usually on the list.
This was the challenge faced by event and party supplier Forever Party when they first knocked on our agency doors in the latter months of 2020. After a dramatic six months of lockdowns and restrictions, business owner Bilal was keen to give his party business the boost it needed. Covid-19 had reared its ugly head and put all kinds of social gatherings firmly to a halt. With lockdown limiting every aspect of people’s social lives, party planning was the last thing on people’s minds, and sales were suffering. Birthday parties were restricted to Zoom. Champagne bottles remained unopened. Balloons remained deflated, and it was looking like UK parties were officially over.
Amidst all the chaos, Bilal had tried to run the marketing for Forever Party himself, but the results hadn’t been worth the money he’d invested. Return on ad spend was very low, and Bilal therefore instantly wanted to learn our processes and how we could do things differently. Our team stepped in to turn it around, and soon realised we had a rather interesting marketing challenge on our hands.