Case Study
Read up on one of our most successful marketing clients to date.
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What makes a great party? Delicious food, usually. Good company to share it with. Decorations galore. Perhaps even a champagne bottle or two.
A global pandemic? Not usually on the list.
This was the challenge faced by event and party supplier Forever Party when they first knocked on our agency doors in the latter months of 2020. After a dramatic six months of lockdowns and restrictions, business owner Bilal was keen to give his party business the boost it needed. Covid-19 had reared its ugly head and put all kinds of social gatherings firmly to a halt. With lockdown limiting every aspect of people’s social lives, party planning was the last thing on people’s minds, and sales were suffering. Birthday parties were restricted to Zoom. Champagne bottles remained unopened. Balloons remained deflated, and it was looking like UK parties were officially over.
Amidst all the chaos, Bilal had tried to run the marketing for Forever Party himself, but the results hadn’t been worth the money he’d invested. Return on ad spend was very low, and Bilal therefore instantly wanted to learn our processes and how we could do things differently. Our team stepped in to turn it around, and soon realised we had a rather interesting marketing challenge on our hands.
What makes a great party? Delicious food, usually. Good company to share it with. Decorations galore. Perhaps even a champagne bottle or two.
A global pandemic? Not usually on the list.
This was the challenge faced by event and party supplier Forever Party when they first knocked on our agency doors in the latter months of 2020. After a dramatic six months of lockdowns and restrictions, business owner Bilal was keen to give his party business the boost it needed. Covid-19 had reared its ugly head and put all kinds of social gatherings firmly to a halt. With lockdown limiting every aspect of people’s social lives, party planning was the last thing on people’s minds, and sales were suffering. Birthday parties were restricted to Zoom. Champagne bottles remained unopened. Balloons remained deflated, and it was looking like UK parties were officially over.
Amidst all the chaos, Bilal had tried to run the marketing for Forever Party himself, but the results hadn’t been worth the money he’d invested. Return on ad spend was very low, and Bilal therefore instantly wanted to learn our processes and how we could do things differently. Our team stepped in to turn it around, and soon realised we had a rather interesting marketing challenge on our hands.
What makes a great party? Delicious food, usually. Good company to share it with. Decorations galore. Perhaps even a champagne bottle or two.
A global pandemic? Not usually on the list.
This was the challenge faced by event and party supplier Forever Party when they first knocked on our agency doors in the latter months of 2020. After a dramatic six months of lockdowns and restrictions, business owner Bilal was keen to give his party business the boost it needed. Covid-19 had reared its ugly head and put all kinds of social gatherings firmly to a halt. With lockdown limiting every aspect of people’s social lives, party planning was the last thing on people’s minds, and sales were suffering. Birthday parties were restricted to Zoom. Champagne bottles remained unopened. Balloons remained deflated, and it was looking like UK parties were officially over.
Amidst all the chaos, Bilal had tried to run the marketing for Forever Party himself, but the results hadn’t been worth the money he’d invested. Return on ad spend was very low, and Bilal therefore instantly wanted to learn our processes and how we could do things differently. Our team stepped in to turn it around, and soon realised we had a rather interesting marketing challenge on our hands.
What makes a great party? Delicious food, usually. Good company to share it with. Decorations galore. Perhaps even a champagne bottle or two.
A global pandemic? Not usually on the list.
This was the challenge faced by event and party supplier Forever Party when they first knocked on our agency doors in the latter months of 2020. After a dramatic six months of lockdowns and restrictions, business owner Bilal was keen to give his party business the boost it needed. Covid-19 had reared its ugly head and put all kinds of social gatherings firmly to a halt. With lockdown limiting every aspect of people’s social lives, party planning was the last thing on people’s minds, and sales were suffering. Birthday parties were restricted to Zoom. Champagne bottles remained unopened. Balloons remained deflated, and it was looking like UK parties were officially over.
Amidst all the chaos, Bilal had tried to run the marketing for Forever Party himself, but the results hadn’t been worth the money he’d invested. Return on ad spend was very low, and Bilal therefore instantly wanted to learn our processes and how we could do things differently. Our team stepped in to turn it around, and soon realised we had a rather interesting marketing challenge on our hands.
Bilal immediately clicked with our team with his enthusiastic manner and willingness to learn. After first setting the business up on Shopify with a brand new website, our technical marketing team led the way. We launched a whole new suite of Google and social ads and taught Bilal our processes, splitting up the B2B/B2C audiences and using different ads to appeal to these customers. Why? We knew that there were still two distinct pools of people to target, even during Covid times. Small businesses still needed ways of shipping their cakes out across the country in beautiful cake boxes. Parents still wanted to plan socially distanced outdoor birthday parties. And if lockdown had achieved one thing, it had brought neighbours and communities together to celebrate in entirely new ways. We knew that there would still be a demand for affordable, fun party supplies as people looked to bring that sense of excitement to their outdoor excursions. Because of this focused approach, our marketing team quickly noticed the best performing products on the site and could start to narrow down our ads.
But ads weren’t going to be the only thing to improve Forever Party’s sales. As garden gatherings became the new way for Brits to socialise, our team maximised on these trends and focused on producing great email content that would entice their customers back to the online store to become regulars. When shops started opening back up, bakeries, coffee shops and even people hosting their latest outdoor event were keen to get their hands on cake boxes. Our content team focused on creating Covid-centric copy that would encourage customers to shop with Forever Party and turn their garden gatherings into proper occasions. As restrictions eased up, sales continued to soar and our campaigns grew strength by strength.
Bilal immediately clicked with our team with his enthusiastic manner and willingness to learn. After first setting the business up on Shopify with a brand new website, our technical marketing team led the way. We launched a whole new suite of Google and social ads and taught Bilal our processes, splitting up the B2B/B2C audiences and using different ads to appeal to these customers. Why? We knew that there were still two distinct pools of people to target, even during Covid times. Small businesses still needed ways of shipping their cakes out across the country in beautiful cake boxes. Parents still wanted to plan socially distanced outdoor birthday parties. And if lockdown had achieved one thing, it had brought neighbours and communities together to celebrate in entirely new ways. We knew that there would still be a demand for affordable, fun party supplies as people looked to bring that sense of excitement to their outdoor excursions. Because of this focused approach, our marketing team quickly noticed the best performing products on the site and could start to narrow down our ads.
But ads weren’t going to be the only thing to improve Forever Party’s sales. As garden gatherings became the new way for Brits to socialise, our team maximised on these trends and focused on producing great email content that would entice their customers back to the online store to become regulars. When shops started opening back up, bakeries, coffee shops and even people hosting their latest outdoor event were keen to get their hands on cake boxes. Our content team focused on creating Covid-centric copy that would encourage customers to shop with Forever Party and turn their garden gatherings into proper occasions. As restrictions eased up, sales continued to soar and our campaigns grew strength by strength.
The results? 7X monthly sales growth.
Bilal immediately clicked with our team with his enthusiastic manner and willingness to learn. After first setting the business up on Shopify with a brand new website, our technical marketing team led the way. We launched a whole new suite of Google and social ads and taught Bilal our processes, splitting up the B2B/B2C audiences and using different ads to appeal to these customers. Why? We knew that there were still two distinct pools of people to target, even during Covid times. Small businesses still needed ways of shipping their cakes out across the country in beautiful cake boxes. Parents still wanted to plan socially distanced outdoor birthday parties. And if lockdown had achieved one thing, it had brought neighbours and communities together to celebrate in entirely new ways. We knew that there would still be a demand for affordable, fun party supplies as people looked to bring that sense of excitement to their outdoor excursions. Because of this focused approach, our marketing team quickly noticed the best performing products on the site and could start to narrow down our ads.
But ads weren’t going to be the only thing to improve Forever Party’s sales. As garden gatherings became the new way for Brits to socialise, our team maximised on these trends and focused on producing great email content that would entice their customers back to the online store to become regulars. When shops started opening back up, bakeries, coffee shops and even people hosting their latest outdoor event were keen to get their hands on cake boxes. Our content team focused on creating Covid-centric copy that would encourage customers to shop with Forever Party and turn their garden gatherings into proper occasions. As restrictions eased up, sales continued to soar and our campaigns grew strength by strength.
Bilal immediately clicked with our team with his enthusiastic manner and willingness to learn. After first setting the business up on Shopify with a brand new website, our technical marketing team led the way. We launched a whole new suite of Google and social ads and taught Bilal our processes, splitting up the B2B/B2C audiences and using different ads to appeal to these customers. Why? We knew that there were still two distinct pools of people to target, even during Covid times. Small businesses still needed ways of shipping their cakes out across the country in beautiful cake boxes. Parents still wanted to plan socially distanced outdoor birthday parties. And if lockdown had achieved one thing, it had brought neighbours and communities together to celebrate in entirely new ways. We knew that there would still be a demand for affordable, fun party supplies as people looked to bring that sense of excitement to their outdoor excursions. Because of this focused approach, our marketing team quickly noticed the best performing products on the site and could start to narrow down our ads.
But ads weren’t going to be the only thing to improve Forever Party’s sales. As garden gatherings became the new way for Brits to socialise, our team maximised on these trends and focused on producing great email content that would entice their customers back to the online store to become regulars. When shops started opening back up, bakeries, coffee shops and even people hosting their latest outdoor event were keen to get their hands on cake boxes. Our content team focused on creating Covid-centric copy that would encourage customers to shop with Forever Party and turn their garden gatherings into proper occasions. As restrictions eased up, sales continued to soar and our campaigns grew strength by strength.
SEO was another key focus for our team. Given Bilal’s competitive prices and high conversion rate, we knew that the more clicks to the Forever Party site, the more sales they would generate. Our content team got to work by adding detailed descriptions to product and collection pages and making the site as easy to navigate as possible.
Before long Forever Party’s rankings for keywords such as ‘cupcake boxes’ went from the top 100 to the top 10: which meant a much more promising chance of someone finding their site organically. We also recommended that Bilal make some small but impactful changes to his product listings. His cupcake boxes at the time were listed on the collection page in a huge number of sizes of shapes - all of which could quickly overwhelm the more cautious buyer. By condensing these products down and organising them by style, customers could instantly find their preferred style of box and then proceed to find the right size using a drop-drown filter on the store. A more effective user journey = better sales.
SEO was another key focus for our team. Given Bilal’s competitive prices and high conversion rate, we knew that the more clicks to the Forever Party site, the more sales they would generate. Our content team got to work by adding detailed descriptions to product and collection pages and making the site as easy to navigate as possible.
Before long Forever Party’s rankings for keywords such as ‘cupcake boxes’ went from the top 100 to the top 10: which meant a much more promising chance of someone finding their site organically. We also recommended that Bilal make some small but impactful changes to his product listings. His cupcake boxes at the time were listed on the collection page in a huge number of sizes of shapes - all of which could quickly overwhelm the more cautious buyer. By condensing these products down and organising them by style, customers could instantly find their preferred style of box and then proceed to find the right size using a drop-drown filter on the store. A more effective user journey = better sales.
SEO was another key focus for our team. Given Bilal’s competitive prices and high conversion rate, we knew that the more clicks to the Forever Party site, the more sales they would generate. Our content team got to work by adding detailed descriptions to product and collection pages and making the site as easy to navigate as possible.
Before long Forever Party’s rankings for keywords such as ‘cupcake boxes’ went from the top 100 to the top 10: which meant a much more promising chance of someone finding their site organically. We also recommended that Bilal make some small but impactful changes to his product listings. His cupcake boxes at the time were listed on the collection page in a huge number of sizes of shapes - all of which could quickly overwhelm the more cautious buyer. By condensing these products down and organising them by style, customers could instantly find their preferred style of box and then proceed to find the right size using a drop-drown filter on the store. A more effective user journey = better sales.
SEO was another key focus for our team. Given Bilal’s competitive prices and high conversion rate, we knew that the more clicks to the Forever Party site, the more sales they would generate. Our content team got to work by adding detailed descriptions to product and collection pages and making the site as easy to navigate as possible.
Before long Forever Party’s rankings for keywords such as ‘cupcake boxes’ went from the top 100 to the top 10: which meant a much more promising chance of someone finding their site organically. We also recommended that Bilal make some small but impactful changes to his product listings. His cupcake boxes at the time were listed on the collection page in a huge number of sizes of shapes - all of which could quickly overwhelm the more cautious buyer. By condensing these products down and organising them by style, customers could instantly find their preferred style of box and then proceed to find the right size using a drop-drown filter on the store. A more effective user journey = better sales.
So what can we take away from this ongoing marketing project? Since coming on board, Forever Party have massively exceeded their targets for both sales and traffic. In our first five months, our team grew their monthly sales by 7X and doubled their store traffic year on year. And now that summer is in full swing and party season is officially back on, we’re predicting big things for this Midlands-based brand.
With thousands of customers returning time and time again for their party supplies, the lifetime value of every single shopper at Forever Party is incredibly high. The best part? Demand for cupcake boxes has gotten so high that Bilal has considered building an entirely new store just dedicated to selling boxes for every type of baker. When he does, we’ll be right there to help him. And whilst parties haven’t been quite the same since the glory days of 2019, it’s safe to say that Bilal and the Forever Party team have had a lot to celebrate.
So what can we take away from this ongoing marketing project? Since coming on board, Forever Party have massively exceeded their targets for both sales and traffic. In our first five months, our team grew their monthly sales by 7X and doubled their store traffic year on year. And now that summer is in full swing and party season is officially back on, we’re predicting big things for this Midlands-based brand.
With thousands of customers returning time and time again for their party supplies, the lifetime value of every single shopper at Forever Party is incredibly high. The best part? Demand for cupcake boxes has gotten so high that Bilal has considered building an entirely new store just dedicated to selling boxes for every type of baker. When he does, we’ll be right there to help him. And whilst parties haven’t been quite the same since the glory days of 2019, it’s safe to say that Bilal and the Forever Party team have had a lot to celebrate.
So what can we take away from this ongoing marketing project? Since coming on board, Forever Party have massively exceeded their targets for both sales and traffic. In our first five months, our team grew their monthly sales by 7X and doubled their store traffic year on year. And now that summer is in full swing and party season is officially back on, we’re predicting big things for this Midlands-based brand.
With thousands of customers returning time and time again for their party supplies, the lifetime value of every single shopper at Forever Party is incredibly high. The best part? Demand for cupcake boxes has gotten so high that Bilal has considered building an entirely new store just dedicated to selling boxes for every type of baker. When he does, we’ll be right there to help him. And whilst parties haven’t been quite the same since the glory days of 2019, it’s safe to say that Bilal and the Forever Party team have had a lot to celebrate.
So what can we take away from this ongoing marketing project? Since coming on board, Forever Party have massively exceeded their targets for both sales and traffic. In our first five months, our team grew their monthly sales by 7X and doubled their store traffic year on year. And now that summer is in full swing and party season is officially back on, we’re predicting big things for this Midlands-based brand.
With thousands of customers returning time and time again for their party supplies, the lifetime value of every single shopper at Forever Party is incredibly high. The best part? Demand for cupcake boxes has gotten so high that Bilal has considered building an entirely new store just dedicated to selling boxes for every type of baker. When he does, we’ll be right there to help him. And whilst parties haven’t been quite the same since the glory days of 2019, it’s safe to say that Bilal and the Forever Party team have had a lot to celebrate.
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