Rugs.ie is Ireland’s largest specialist rug retailer - an Irish family business since 1994. Known for craftsmanship, service, and style, the brand blends tradition with modern convenience through its thriving online store and Cork showroom. To modernise their digital presence, we migrated Rugs.ie from Magento 2 to Shopify Plus, launching a new digital storefront that delivered a cleaner, faster, and more flexible user experience. A new design improved product presentation and made discovery effortless across all devices. We enabled B2B functionality with secure customer logins, tiered pricing, and improved product discovery through advanced filters, structured metafields, and a Klaviyo-ready wishlist for future marketing growth. Every integration was designed to simplify management for the team and enhance usability for customers. Following the full migration, Rugs.ie worked with Kubix for ongoing development, optimisation, and strategic support. Refining performance, evolving the store experience, and strengthening the brand’s position as Ireland’s leading destination for quality rugs.

Phenom Boxing is a premium boxing brand supplying professional gloves, protective gear, coaching equipment and custom solutions to athletes and gyms around the world. We refreshed Phenom’s Shopify storefront with a cleaner, more performance focused theme that improved navigation, product presentation and conversion across mobile and desktop. With the foundations set, we introduced a full-funnel growth strategy across Meta and Google Ads, backed by structured audience testing, creative development and attribution tracking. This increased reach, improved paid efficiency and strengthened acquisition for both athletes and gym buyers. To support long-term growth, we also enhanced retention with Klaviyo automations and onsite improvements that encouraged repeat purchase and lifted customer lifetime value.

What do a racehorse and a website designed and developed by Kubix have in common? They both strive for the best possible performance. Shires Equestrian came to us with a very clear goal in mind: to build four new websites across B2B, DTC and UK and US markets that will improve their customer journey and fuel future growth. A crucial part of a wide reaching tech transformation across the business aiming to get this famous brand’s online presence back in the saddle - and before we knew it, we were off to the races!

Hoodrich is a Birmingham-born streetwear brand, built on ambition, authenticity, and a bold vision of “From Nothing to Something" and has grown into one of the UK’s most recognisable streetwear names, stocked internationally and worn by major artists and creators. Hoodrich partnered with Kubix to strengthen both its online infrastructure and marketing performance. Already on Shopify, the goal was to build a scalable foundation for international growth. Kubix upgraded Hoodrich to Shopify Plus, delivering a premium, conversion-led storefront that reflected the brand’s influence and energy while unlocking the tools needed for expansion. Our marketing team re-engineered Hoodrich’s paid and retention strategy across Google, social channels, SMS and email with a focus on driving customers to the website with exclusive offers and loyalty-driven campaigns. The partnership evolved into a successful long-term collaboration, supporting new territory launches, including the US, and the rollout of the women’s range.