Case Study
Golfstar Direct is a UK-based online golf retailer and authorised stockist, supplying clubs, equipment and accessories from leading global brands. Serving golfers across the UK and Europe, Golfstar Direct combines competitive pricing with expert product knowledge. Partnering with Golfstar Direct to deliver a full migration to Shopify Plus from WooCommerce, creating a flexible, conversion-focused storefront designed to scale. The transition included a complete SEO-safe redirect strategy to protect valuable search equity, alongside refreshed homepage, collection, and product templates that strengthened visual merchandising and buying confidence. To improve on-site experience, we developed key revenue-driving features including pre-order and lead-time messaging, a custom fit product builder, postcode-aware shipping, and advanced search and filter functionality. Each addition was crafted to reduce friction, improve clarity, and enhance conversion across the store. With technology partners including Klaviyo and ReBuy, Kubix built a robust, interconnected system supporting marketing, operations, and fulfilment. From hands-on training to post-launch support, the result is a Shopify Plus store that performs as smoothly as the products it sells.
GolfStar began its journey as a competition website called GolfStar Competitions, founded by professional golfer Ted Maher. The site was initially focused on running golf equipment contests; however, with the large demand for high-quality equipment, they soon noticed an opportunity to open an eCommerce store to stock the biggest names in the game, such as TaylorMade, Titleist, and Callaway. And thus, GolfStar Direct was born.
GolfStar’s primary pain point was the optimisation of their site, customers were struggling with sluggish checkout speeds. It was clear that their legacy platform, WooCommerce, had taken them as far as it could, and a migration to Shopify Plus would be the game-changer they needed.
We masterfully migrated GolfStar onto Shopify Plus, where they gained access to exclusive integrations such as the Checkout Blocks app, helping us create organised shipping methods to provide a swift, customer-friendly checkout experience.
GolfStar began its journey as a competition website called GolfStar Competitions, founded by professional golfer Ted Maher. The site was initially focused on running golf equipment contests; however, with the large demand for high-quality equipment, they soon noticed an opportunity to open an eCommerce store to stock the biggest names in the game, such as TaylorMade, Titleist, and Callaway. And thus, GolfStar Direct was born.
GolfStar’s primary pain point was the optimisation of their site, customers were struggling with sluggish checkout speeds. It was clear that their legacy platform, WooCommerce, had taken them as far as it could, and a migration to Shopify Plus would be the game-changer they needed.
We masterfully migrated GolfStar onto Shopify Plus, where they gained access to exclusive integrations such as the Checkout Blocks app, helping us create organised shipping methods to provide a swift, customer-friendly checkout experience.
GolfStar began its journey as a competition website called GolfStar Competitions, founded by professional golfer Ted Maher. The site was initially focused on running golf equipment contests; however, with the large demand for high-quality equipment, they soon noticed an opportunity to open an eCommerce store to stock the biggest names in the game, such as TaylorMade, Titleist, and Callaway. And thus, GolfStar Direct was born.
GolfStar’s primary pain point was the optimisation of their site, customers were struggling with sluggish checkout speeds. It was clear that their legacy platform, WooCommerce, had taken them as far as it could, and a migration to Shopify Plus would be the game-changer they needed.
We masterfully migrated GolfStar onto Shopify Plus, where they gained access to exclusive integrations such as the Checkout Blocks app, helping us create organised shipping methods to provide a swift, customer-friendly checkout experience.
GolfStar began its journey as a competition website called GolfStar Competitions, founded by professional golfer Ted Maher. The site was initially focused on running golf equipment contests; however, with the large demand for high-quality equipment, they soon noticed an opportunity to open an eCommerce store to stock the biggest names in the game, such as TaylorMade, Titleist, and Callaway. And thus, GolfStar Direct was born.
GolfStar’s primary pain point was the optimisation of their site, customers were struggling with sluggish checkout speeds. It was clear that their legacy platform, WooCommerce, had taken them as far as it could, and a migration to Shopify Plus would be the game-changer they needed.
We masterfully migrated GolfStar onto Shopify Plus, where they gained access to exclusive integrations such as the Checkout Blocks app, helping us create organised shipping methods to provide a swift, customer-friendly checkout experience.
GolfStar had a specific launch date in mind. To coincide with the boom in trade around the Masters Tournament, we set out with the target to set the site live in April. Balancing our expertise with a swift and agile approach from the project team, we were able to aim straight for the fairway.
The project with GolfStar was a little more complex due to the existence of the second site, GolfStar Competitions. The competition site would remain on WooCommerce, while the Direct site was moved over to Shopify. Despite this, it was imperative that these sites worked in tandem.
Ensuring that their back-end operations were synced with Shopify was key to the success of the project. It was our job to create a strong alignment with their ERP, Linnworks, which would be required to create products within their system and feed them through to Shopify. Streamlining this approach made these operations a lot more efficient, with Linnworks now acting as a centralised and smooth-running back-end system for both GolfStar websites.
GolfStar had a specific launch date in mind. To coincide with the boom in trade around the Masters Tournament, we set out with the target to set the site live in April. Balancing our expertise with a swift and agile approach from the project team, we were able to aim straight for the fairway.
The project with GolfStar was a little more complex due to the existence of the second site, GolfStar Competitions. The competition site would remain on WooCommerce, while the Direct site was moved over to Shopify. Despite this, it was imperative that these sites worked in tandem.
Ensuring that their back-end operations were synced with Shopify was key to the success of the project. It was our job to create a strong alignment with their ERP, Linnworks, which would be required to create products within their system and feed them through to Shopify. Streamlining this approach made these operations a lot more efficient, with Linnworks now acting as a centralised and smooth-running back-end system for both GolfStar websites.
"From start to finish, their team demonstrated professionalism, efficiency, and a real commitment to ensuring everything went seamlessly. When it came time to go live, everything was handled efficiently, and we felt confident in the expertise of the Kubix team."
GolfStar had a specific launch date in mind. To coincide with the boom in trade around the Masters Tournament, we set out with the target to set the site live in April. Balancing our expertise with a swift and agile approach from the project team, we were able to aim straight for the fairway.
The project with GolfStar was a little more complex due to the existence of the second site, GolfStar Competitions. The competition site would remain on WooCommerce, while the Direct site was moved over to Shopify. Despite this, it was imperative that these sites worked in tandem.
Ensuring that their back-end operations were synced with Shopify was key to the success of the project. It was our job to create a strong alignment with their ERP, Linnworks, which would be required to create products within their system and feed them through to Shopify. Streamlining this approach made these operations a lot more efficient, with Linnworks now acting as a centralised and smooth-running back-end system for both GolfStar websites.
GolfStar had a specific launch date in mind. To coincide with the boom in trade around the Masters Tournament, we set out with the target to set the site live in April. Balancing our expertise with a swift and agile approach from the project team, we were able to aim straight for the fairway.
The project with GolfStar was a little more complex due to the existence of the second site, GolfStar Competitions. The competition site would remain on WooCommerce, while the Direct site was moved over to Shopify. Despite this, it was imperative that these sites worked in tandem.
Ensuring that their back-end operations were synced with Shopify was key to the success of the project. It was our job to create a strong alignment with their ERP, Linnworks, which would be required to create products within their system and feed them through to Shopify. Streamlining this approach made these operations a lot more efficient, with Linnworks now acting as a centralised and smooth-running back-end system for both GolfStar websites.
GolfStar didn’t need a design overhaul, as the site needed to remain cohesive with the competitions site. We helped by bringing a refreshed menu design, updated product and collection pages, and space for marketing materials and brand imagery.
A new and enhanced tech stack added to the beauty of the website, as Kubix helped onboard GolfStar onto a range of integrations for their new Shopify Plus platform, incorporating a loyalty programme on-site with Smile.io.
We also introduced them to a number of our technology partners, such as Rebuy, bringing AI-powered upselling and cross-selling across the site to support their brand-led promotional activity. OrderlyEmails was also added to customise their transactional emails and further improve the customer journey. GolfStar’s drive to reach their growth initiatives continues with ongoing support from Kubix in the form of retained marketing services.
This migration to Shopify has taken GolfStar’s site optimisation out of the rough and onto the green.
GolfStar didn’t need a design overhaul, as the site needed to remain cohesive with the competitions site. We helped by bringing a refreshed menu design, updated product and collection pages, and space for marketing materials and brand imagery.
A new and enhanced tech stack added to the beauty of the website, as Kubix helped onboard GolfStar onto a range of integrations for their new Shopify Plus platform, incorporating a loyalty programme on-site with Smile.io.
We also introduced them to a number of our technology partners, such as Rebuy, bringing AI-powered upselling and cross-selling across the site to support their brand-led promotional activity. OrderlyEmails was also added to customise their transactional emails and further improve the customer journey. GolfStar’s drive to reach their growth initiatives continues with ongoing support from Kubix in the form of retained marketing services.
This migration to Shopify has taken GolfStar’s site optimisation out of the rough and onto the green.
GolfStar didn’t need a design overhaul, as the site needed to remain cohesive with the competitions site. We helped by bringing a refreshed menu design, updated product and collection pages, and space for marketing materials and brand imagery.
A new and enhanced tech stack added to the beauty of the website, as Kubix helped onboard GolfStar onto a range of integrations for their new Shopify Plus platform, incorporating a loyalty programme on-site with Smile.io.
We also introduced them to a number of our technology partners, such as Rebuy, bringing AI-powered upselling and cross-selling across the site to support their brand-led promotional activity. OrderlyEmails was also added to customise their transactional emails and further improve the customer journey. GolfStar’s drive to reach their growth initiatives continues with ongoing support from Kubix in the form of retained marketing services.
This migration to Shopify has taken GolfStar’s site optimisation out of the rough and onto the green.
GolfStar didn’t need a design overhaul, as the site needed to remain cohesive with the competitions site. We helped by bringing a refreshed menu design, updated product and collection pages, and space for marketing materials and brand imagery.
A new and enhanced tech stack added to the beauty of the website, as Kubix helped onboard GolfStar onto a range of integrations for their new Shopify Plus platform, incorporating a loyalty programme on-site with Smile.io.
We also introduced them to a number of our technology partners, such as Rebuy, bringing AI-powered upselling and cross-selling across the site to support their brand-led promotional activity. OrderlyEmails was also added to customise their transactional emails and further improve the customer journey. GolfStar’s drive to reach their growth initiatives continues with ongoing support from Kubix in the form of retained marketing services.
This migration to Shopify has taken GolfStar’s site optimisation out of the rough and onto the green.
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