Case Study
Happy customers for a hoodie fashion brand.
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Colourful. Positive. Fun.
Three happy words sum up the clothing range designed and made by the Hari & The Gang team. When business owners Sonia and Kul set up their lifestyle brand just a few short years ago, they wanted to bring together a community of women who were looking to buy bright, bold pieces that would stand the test of time. Breaking away from the usual blacks and greys that often line the shelves of high street fashion stores, after four years of trading they found their Gang was loyal, connected and growing. The go-to Hari & The Gang hoodies - splashed with a rainbow print or their famous ‘Hello’ greeting - were super popular with their customers and made for the ultimate Instagram shots in all seasons.
With a really strong organic social following and conversion rate, Sonia and Kul used their business profits to expand into a kids range - creating miniature versions of the fun pieces that they sold to their mums. This new range encouraged even more new mothers to spend on their store, highlighting the potential growth that the brand had moving into 2020. With further expansion on the horizon, Sonia and Kul saw 2019 as the first year for change. They just needed some help with their digital marketing to make it happen.
Colourful. Positive. Fun.
Three happy words sum up the clothing range designed and made by the Hari & The Gang team. When business owners Sonia and Kul set up their lifestyle brand just a few short years ago, they wanted to bring together a community of women who were looking to buy bright, bold pieces that would stand the test of time. Breaking away from the usual blacks and greys that often line the shelves of high street fashion stores, after four years of trading they found their Gang was loyal, connected and growing. The go-to Hari & The Gang hoodies - splashed with a rainbow print or their famous ‘Hello’ greeting - were super popular with their customers and made for the ultimate Instagram shots in all seasons.
With a really strong organic social following and conversion rate, Sonia and Kul used their business profits to expand into a kids range - creating miniature versions of the fun pieces that they sold to their mums. This new range encouraged even more new mothers to spend on their store, highlighting the potential growth that the brand had moving into 2020. With further expansion on the horizon, Sonia and Kul saw 2019 as the first year for change. They just needed some help with their digital marketing to make it happen.
Colourful. Positive. Fun.
Three happy words sum up the clothing range designed and made by the Hari & The Gang team. When business owners Sonia and Kul set up their lifestyle brand just a few short years ago, they wanted to bring together a community of women who were looking to buy bright, bold pieces that would stand the test of time. Breaking away from the usual blacks and greys that often line the shelves of high street fashion stores, after four years of trading they found their Gang was loyal, connected and growing. The go-to Hari & The Gang hoodies - splashed with a rainbow print or their famous ‘Hello’ greeting - were super popular with their customers and made for the ultimate Instagram shots in all seasons.
With a really strong organic social following and conversion rate, Sonia and Kul used their business profits to expand into a kids range - creating miniature versions of the fun pieces that they sold to their mums. This new range encouraged even more new mothers to spend on their store, highlighting the potential growth that the brand had moving into 2020. With further expansion on the horizon, Sonia and Kul saw 2019 as the first year for change. They just needed some help with their digital marketing to make it happen.
Colourful. Positive. Fun.
Three happy words sum up the clothing range designed and made by the Hari & The Gang team. When business owners Sonia and Kul set up their lifestyle brand just a few short years ago, they wanted to bring together a community of women who were looking to buy bright, bold pieces that would stand the test of time. Breaking away from the usual blacks and greys that often line the shelves of high street fashion stores, after four years of trading they found their Gang was loyal, connected and growing. The go-to Hari & The Gang hoodies - splashed with a rainbow print or their famous ‘Hello’ greeting - were super popular with their customers and made for the ultimate Instagram shots in all seasons.
With a really strong organic social following and conversion rate, Sonia and Kul used their business profits to expand into a kids range - creating miniature versions of the fun pieces that they sold to their mums. This new range encouraged even more new mothers to spend on their store, highlighting the potential growth that the brand had moving into 2020. With further expansion on the horizon, Sonia and Kul saw 2019 as the first year for change. They just needed some help with their digital marketing to make it happen.
The Hari & The Gang team stepped into the Kubix boardroom last summer, and we were excited to meet them. Sonia and Kul ran through the history of their business, and said that they’d hit the ceiling with their brand. Things had been very strong for a few years, but they felt that Hari & The Gang had started stagnating in terms of website traffic and drumming up new business. Sales had plateaued. Customers were loyal, but not new. They’d heard all about the work we’d done for other fashion retailers, and came to us with one simple challenge: Growth.
They wanted new customers, and a fresh look for their website in time for their next season of stock. Whilst they didn’t have set targets as such, they hoped that Kubix would help them push to this next stage of growth for their business. We were keen to get started.
The Hari & The Gang team stepped into the Kubix boardroom last summer, and we were excited to meet them. Sonia and Kul ran through the history of their business, and said that they’d hit the ceiling with their brand. Things had been very strong for a few years, but they felt that Hari & The Gang had started stagnating in terms of website traffic and drumming up new business. Sales had plateaued. Customers were loyal, but not new. They’d heard all about the work we’d done for other fashion retailers, and came to us with one simple challenge: Growth.
They wanted new customers, and a fresh look for their website in time for their next season of stock. Whilst they didn’t have set targets as such, they hoped that Kubix would help them push to this next stage of growth for their business. We were keen to get started.
The Hari & The Gang team stepped into the Kubix boardroom last summer, and we were excited to meet them. Sonia and Kul ran through the history of their business, and said that they’d hit the ceiling with their brand. Things had been very strong for a few years, but they felt that Hari & The Gang had started stagnating in terms of website traffic and drumming up new business. Sales had plateaued. Customers were loyal, but not new. They’d heard all about the work we’d done for other fashion retailers, and came to us with one simple challenge: Growth.
They wanted new customers, and a fresh look for their website in time for their next season of stock. Whilst they didn’t have set targets as such, they hoped that Kubix would help them push to this next stage of growth for their business. We were keen to get started.
The Hari & The Gang team stepped into the Kubix boardroom last summer, and we were excited to meet them. Sonia and Kul ran through the history of their business, and said that they’d hit the ceiling with their brand. Things had been very strong for a few years, but they felt that Hari & The Gang had started stagnating in terms of website traffic and drumming up new business. Sales had plateaued. Customers were loyal, but not new. They’d heard all about the work we’d done for other fashion retailers, and came to us with one simple challenge: Growth.
They wanted new customers, and a fresh look for their website in time for their next season of stock. Whilst they didn’t have set targets as such, they hoped that Kubix would help them push to this next stage of growth for their business. We were keen to get started.
Our team saw huge potential in the growth of the ‘Gang’, as there were many channels that Sonia and Kul had never touched before. Google ads, social advertising and email campaigns were immediately on the agenda. The fact that their website was already made in Shopify made our lives even easier, as we wanted to give the brand a bit of a refresh with the visuals.
The business had a database of customers that they weren’t using, and we saw the opportunity for both some quick sales with existing consumers, and a long-term advertising strategy for new ones. After a few days of analysis, it was time to get started.
Our team saw huge potential in the growth of the ‘Gang’, as there were many channels that Sonia and Kul had never touched before. Google ads, social advertising and email campaigns were immediately on the agenda. The fact that their website was already made in Shopify made our lives even easier, as we wanted to give the brand a bit of a refresh with the visuals.
The business had a database of customers that they weren’t using, and we saw the opportunity for both some quick sales with existing consumers, and a long-term advertising strategy for new ones. After a few days of analysis, it was time to get started.
Our team saw huge potential in the growth of the ‘Gang’, as there were many channels that Sonia and Kul had never touched before. Google ads, social advertising and email campaigns were immediately on the agenda. The fact that their website was already made in Shopify made our lives even easier, as we wanted to give the brand a bit of a refresh with the visuals.
The business had a database of customers that they weren’t using, and we saw the opportunity for both some quick sales with existing consumers, and a long-term advertising strategy for new ones. After a few days of analysis, it was time to get started.
Our team saw huge potential in the growth of the ‘Gang’, as there were many channels that Sonia and Kul had never touched before. Google ads, social advertising and email campaigns were immediately on the agenda. The fact that their website was already made in Shopify made our lives even easier, as we wanted to give the brand a bit of a refresh with the visuals.
The business had a database of customers that they weren’t using, and we saw the opportunity for both some quick sales with existing consumers, and a long-term advertising strategy for new ones. After a few days of analysis, it was time to get started.
“Hari & The Gang were like a diamond in the rough when they came to us,” Looay said when asked about the journey of the brand. “Their brand was - and still is - really strong, and at the time it was just a question of getting their stock seen by the right kind of audiences.”
As the Hari & The Gang website was already built in Shopify, our vision for the site was easily brought to life. With a few days booked in with the Kubix design team, we refreshed the theme enhanced the look and feel of the homepage banners and general site navigation. Brighter colours and a few subtle updates to imagery and banners lifted the homepage to entice new customers. Then it was time to get that all-important traffic in.
We broke down the Hari & The Gang audience into various Buyer Personas. These varied from the ‘Yummy Mummy’ - a young, independent career-driven mother who remains savvy on social media, through to the ‘Independent Woman’ - not necessarily family-oriented, but looking for bold, cosy and adaptable clothing brands. Our aim was to find out exactly what these types of buyers were looking for from their Hari & The Gang shopping experience, and to emulate and roll this out across all of our content, advertising and social media marketing. We tailored our ads according to the various buyer segments, and quickly saw an uptake in results. A lot of customers had also been searching for their popular ‘Hello Hoodie’, yet they weren’t ranking highly for this keyword. Some light SEO later, and Hari & The Gang were also steadily ranking up the Google results pages.
By adhering to our brand strategy and implementing a consistent tone of voice across their advertising, Hari & The Gang’s conversion rate rose by 15% to an all-time high. In a period of just three months, their website traffic increased by 75%. We not only improved their total sales, but in fact more than doubled them, with a total increase of 114%. It came as no surprise that Sonia and Kul were delighted with the results.
“Hari & The Gang were like a diamond in the rough when they came to us,” Looay said when asked about the journey of the brand. “Their brand was - and still is - really strong, and at the time it was just a question of getting their stock seen by the right kind of audiences.”
As the Hari & The Gang website was already built in Shopify, our vision for the site was easily brought to life. With a few days booked in with the Kubix design team, we refreshed the theme enhanced the look and feel of the homepage banners and general site navigation. Brighter colours and a few subtle updates to imagery and banners lifted the homepage to entice new customers. Then it was time to get that all-important traffic in.
We broke down the Hari & The Gang audience into various Buyer Personas. These varied from the ‘Yummy Mummy’ - a young, independent career-driven mother who remains savvy on social media, through to the ‘Independent Woman’ - not necessarily family-oriented, but looking for bold, cosy and adaptable clothing brands. Our aim was to find out exactly what these types of buyers were looking for from their Hari & The Gang shopping experience, and to emulate and roll this out across all of our content, advertising and social media marketing. We tailored our ads according to the various buyer segments, and quickly saw an uptake in results. A lot of customers had also been searching for their popular ‘Hello Hoodie’, yet they weren’t ranking highly for this keyword. Some light SEO later, and Hari & The Gang were also steadily ranking up the Google results pages.
By adhering to our brand strategy and implementing a consistent tone of voice across their advertising, Hari & The Gang’s conversion rate rose by 15% to an all-time high. In a period of just three months, their website traffic increased by 75%. We not only improved their total sales, but in fact more than doubled them, with a total increase of 114%. It came as no surprise that Sonia and Kul were delighted with the results.
“Hari & The Gang were like a diamond in the rough when they came to us,” Looay said when asked about the journey of the brand. “Their brand was - and still is - really strong, and at the time it was just a question of getting their stock seen by the right kind of audiences.”
As the Hari & The Gang website was already built in Shopify, our vision for the site was easily brought to life. With a few days booked in with the Kubix design team, we refreshed the theme enhanced the look and feel of the homepage banners and general site navigation. Brighter colours and a few subtle updates to imagery and banners lifted the homepage to entice new customers. Then it was time to get that all-important traffic in.
We broke down the Hari & The Gang audience into various Buyer Personas. These varied from the ‘Yummy Mummy’ - a young, independent career-driven mother who remains savvy on social media, through to the ‘Independent Woman’ - not necessarily family-oriented, but looking for bold, cosy and adaptable clothing brands. Our aim was to find out exactly what these types of buyers were looking for from their Hari & The Gang shopping experience, and to emulate and roll this out across all of our content, advertising and social media marketing. We tailored our ads according to the various buyer segments, and quickly saw an uptake in results. A lot of customers had also been searching for their popular ‘Hello Hoodie’, yet they weren’t ranking highly for this keyword. Some light SEO later, and Hari & The Gang were also steadily ranking up the Google results pages.
By adhering to our brand strategy and implementing a consistent tone of voice across their advertising, Hari & The Gang’s conversion rate rose by 15% to an all-time high. In a period of just three months, their website traffic increased by 75%. We not only improved their total sales, but in fact more than doubled them, with a total increase of 114%. It came as no surprise that Sonia and Kul were delighted with the results.
“Hari & The Gang were like a diamond in the rough when they came to us,” Looay said when asked about the journey of the brand. “Their brand was - and still is - really strong, and at the time it was just a question of getting their stock seen by the right kind of audiences.”
As the Hari & The Gang website was already built in Shopify, our vision for the site was easily brought to life. With a few days booked in with the Kubix design team, we refreshed the theme enhanced the look and feel of the homepage banners and general site navigation. Brighter colours and a few subtle updates to imagery and banners lifted the homepage to entice new customers. Then it was time to get that all-important traffic in.
We broke down the Hari & The Gang audience into various Buyer Personas. These varied from the ‘Yummy Mummy’ - a young, independent career-driven mother who remains savvy on social media, through to the ‘Independent Woman’ - not necessarily family-oriented, but looking for bold, cosy and adaptable clothing brands. Our aim was to find out exactly what these types of buyers were looking for from their Hari & The Gang shopping experience, and to emulate and roll this out across all of our content, advertising and social media marketing. We tailored our ads according to the various buyer segments, and quickly saw an uptake in results. A lot of customers had also been searching for their popular ‘Hello Hoodie’, yet they weren’t ranking highly for this keyword. Some light SEO later, and Hari & The Gang were also steadily ranking up the Google results pages.
By adhering to our brand strategy and implementing a consistent tone of voice across their advertising, Hari & The Gang’s conversion rate rose by 15% to an all-time high. In a period of just three months, their website traffic increased by 75%. We not only improved their total sales, but in fact more than doubled them, with a total increase of 114%. It came as no surprise that Sonia and Kul were delighted with the results.
Years later, Hari & The Gang have certainly reaped the rewards of our digital marketing. Keen to invest their earnings on exploring new channels with our Kubix team, we've seen them through to a Shopify Plus build and continue monitoring and adjusting their ads for seasonal changes and sales, And now that the upward statistics are coming thick and fast, we can’t wait to stay with them as they continue improving their sales.
Years later, Hari & The Gang have certainly reaped the rewards of our digital marketing. Keen to invest their earnings on exploring new channels with our Kubix team, we've seen them through to a Shopify Plus build and continue monitoring and adjusting their ads for seasonal changes and sales, And now that the upward statistics are coming thick and fast, we can’t wait to stay with them as they continue improving their sales.
Years later, Hari & The Gang have certainly reaped the rewards of our digital marketing. Keen to invest their earnings on exploring new channels with our Kubix team, we've seen them through to a Shopify Plus build and continue monitoring and adjusting their ads for seasonal changes and sales, And now that the upward statistics are coming thick and fast, we can’t wait to stay with them as they continue improving their sales.
Years later, Hari & The Gang have certainly reaped the rewards of our digital marketing. Keen to invest their earnings on exploring new channels with our Kubix team, we've seen them through to a Shopify Plus build and continue monitoring and adjusting their ads for seasonal changes and sales, And now that the upward statistics are coming thick and fast, we can’t wait to stay with them as they continue improving their sales.
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