Functionality was also a very important part of this project, as Wilsons needed to introduce a new loyalty programme for pet owners to earn points as they shop, review, refer and follow on social media. Our design team built a dedicated page explaining the benefits of the loyalty programme for users and to encourage the community feel that Wilsons have always prided themselves on.
Given that our challenge was to increase website conversions, the next step in our project was to install an app that would encourage social proof. This app was Okendo - a sophisticated reviews platform that allows shoppers to leave high-impact customer reviews on individual products. Pet owners can leave video reviews, photos and information about their own dog such as breed and age. The best part? Okendo also incorporates with their new loyalty scheme, so customers can earn rewards with each review they leave.
The final, and arguably biggest feature, of the Wilsons store was their subscription programme. Ideal for regular customers who didn’t want the hassle of ordering from their site every month or so - this addition has already been a huge success, as shoppers can now sign up in minutes and get dog food delivered to their door every 2, 4 or 6 weeks. The Wilsons team know exactly how many regular orders to produce, and customers can amend, delay or cancel their subscription at any time.
Once the Wilsons family were happy with all of the extra features on their Shopify store, we hit the “Go live” button and watched the sales flood in. The customer feedback was instantly encouraging, with new orders coming from dog owners up and down the country. Now that subscription orders are growing week on week, it’s straight over to our marketing team who have been busy behind the scenes building a whole host of ads for both social channels and Google.
We think the finished results are rather fetching. Let’s see if you do too. Discover the Wilsons site right here.