Ultrimax Coatings

Ultrimax Coatings is a leading supplier of industrial paints. With thousands of SKUs, trade specific pricing and mission critical integrations, the existing site was becoming hard to maintain. Ultrimax needed a faster platform, a better user experience and a system that the team could control without technical bottlenecks. Kubix replatformed Ultrimax to Shopify Plus, designing a customised theme with bespoke product templates to accommodate complex colour pickers and selection that modernises the buying journey and gives the team full flexibility over merchandising and page layouts. We delivered a full migration across products, customers and content, whilst maintaining SEO value. To support trade customers, Shopify Plus was paired with SparkLayer, unlocking company level price lists, multi user accounts and quick ordering. Sage 200 was integrated via middleware to sync pricing and inventory, with Shopify taking care of product discovery, filters and variant handling in a cleaner, faster format. From discovery through to design, development, QA, training and post live support, we worked end to end to deliver a reliable store with lower maintenance, stronger UX and a scalable architecture for future growth.