Case Study
Universal Colours came to Kubix with a pretty universal problem. Their image was modern, sleek, and fast-paced, but their platform at the time didn’t reflect this. They wanted to adopt a more modern feel in appearance, technology and user experience, one which reflected their product. Basically, they were ready to race into the future, they just needed us to say ‘Go!’
Universal Colours came to Kubix with a pretty universal problem. Their image was modern, sleek, and fast-paced, but their platform at the time didn’t reflect this. They wanted to adopt a more modern feel in appearance, technology and user experience, one which reflected their product. Basically, they were ready to race into the future, they just needed us to say ‘Go!’
Universal Colours is a cycling apparel brand based in London, creating products for cyclists, by cyclists. While development of the brand began in 2018, it officially launched in 2020 and since then, has been providing quality gear at both a B2B level and global scale.
Universal Colours came to Kubix with a pretty universal problem. Their image was modern, sleek, and fast-paced, but their platform at the time didn’t reflect this. They wanted to adopt a more modern feel in appearance, technology and user experience, one which reflected their product. Basically, they were ready to race into the future, they just needed us to say ‘Go!’
Universal Colours is a cycling apparel brand based in London, creating products for cyclists, by cyclists. While development of the brand began in 2018, it officially launched in 2020 and since then, has been providing quality gear at both a B2B level and global scale.
Universal Colours came to Kubix with a pretty universal problem. Their image was modern, sleek, and fast-paced, but their platform at the time didn’t reflect this. They wanted to adopt a more modern feel in appearance, technology and user experience, one which reflected their product. Basically, they were ready to race into the future, they just needed us to say ‘Go!’
Universal Colours is a cycling apparel brand based in London, creating products for cyclists, by cyclists. While development of the brand began in 2018, it officially launched in 2020 and since then, has been providing quality gear at both a B2B level and global scale.
Universal Colours came to Kubix with a pretty universal problem. Their image was modern, sleek, and fast-paced, but their platform at the time didn’t reflect this. They wanted to adopt a more modern feel in appearance, technology and user experience, one which reflected their product. Basically, they were ready to race into the future, they just needed us to say ‘Go!’
Universal Colours is a cycling apparel brand based in London, creating products for cyclists, by cyclists. While development of the brand began in 2018, it officially launched in 2020 and since then, has been providing quality gear at both a B2B level and global scale.
There were several factors that we needed to consider when Universal Colours approached us. First of all was replatforming from Venditan, while maintaining the relevant data, SEO presence, and existing functionality. With additional requirements for selling both B2B and in international regions, Shopify Plus fit the bill, adding the ease of use they were looking for along with key functionality to propel them into future growth.
While Shopify Plus was the perfect platform for allowing Universal Colours to both grow and have creative freedom, certain back end aspects of their operations which tied into the wider business needed to stay with Venditan. We were on hand during this process offering our help and expertise to ensure a smooth transition behind the scenes as well as the front end of the website.
Universal Colours had a clear vision of how they wanted their website to look. Much like their product, they wanted it to be modern, sleek, and artful. So we put our heads together, and began working on a vision. We worked closely with their design team, making several mood boards, all of us bringing ideas and visions to the table. After much consideration and conversation, we landed on the current perfected visuals for the brand
There were several factors that we needed to consider when Universal Colours approached us. First of all was replatforming from Venditan, while maintaining the relevant data, SEO presence, and existing functionality. With additional requirements for selling both B2B and in international regions, Shopify Plus fit the bill, adding the ease of use they were looking for along with key functionality to propel them into future growth.
While Shopify Plus was the perfect platform for allowing Universal Colours to both grow and have creative freedom, certain back end aspects of their operations which tied into the wider business needed to stay with Venditan. We were on hand during this process offering our help and expertise to ensure a smooth transition behind the scenes as well as the front end of the website.
Universal Colours had a clear vision of how they wanted their website to look. Much like their product, they wanted it to be modern, sleek, and artful. So we put our heads together, and began working on a vision. We worked closely with their design team, making several mood boards, all of us bringing ideas and visions to the table. After much consideration and conversation, we landed on the current perfected visuals for the brand
We prospected a lot of agencies to help us replatform our website, but struggled to find anyone who understood our vision. We're glad we found Kubix, they understood our vision and were very flexible when we made logistical changes mid project. They just made the process of replatforming very easy. Callum Clarke - Head of Brand
There were several factors that we needed to consider when Universal Colours approached us. First of all was replatforming from Venditan, while maintaining the relevant data, SEO presence, and existing functionality. With additional requirements for selling both B2B and in international regions, Shopify Plus fit the bill, adding the ease of use they were looking for along with key functionality to propel them into future growth.
While Shopify Plus was the perfect platform for allowing Universal Colours to both grow and have creative freedom, certain back end aspects of their operations which tied into the wider business needed to stay with Venditan. We were on hand during this process offering our help and expertise to ensure a smooth transition behind the scenes as well as the front end of the website.
Universal Colours had a clear vision of how they wanted their website to look. Much like their product, they wanted it to be modern, sleek, and artful. So we put our heads together, and began working on a vision. We worked closely with their design team, making several mood boards, all of us bringing ideas and visions to the table. After much consideration and conversation, we landed on the current perfected visuals for the brand
There were several factors that we needed to consider when Universal Colours approached us. First of all was replatforming from Venditan, while maintaining the relevant data, SEO presence, and existing functionality. With additional requirements for selling both B2B and in international regions, Shopify Plus fit the bill, adding the ease of use they were looking for along with key functionality to propel them into future growth.
While Shopify Plus was the perfect platform for allowing Universal Colours to both grow and have creative freedom, certain back end aspects of their operations which tied into the wider business needed to stay with Venditan. We were on hand during this process offering our help and expertise to ensure a smooth transition behind the scenes as well as the front end of the website.
Universal Colours had a clear vision of how they wanted their website to look. Much like their product, they wanted it to be modern, sleek, and artful. So we put our heads together, and began working on a vision. We worked closely with their design team, making several mood boards, all of us bringing ideas and visions to the table. After much consideration and conversation, we landed on the current perfected visuals for the brand
As well as creating a homepage that was visually appealing, we had to balance this with UX principles to ensure the site ran smoothly. Luckily, we were well equipped to balance the artful tone they wanted the site to carry, while keeping the user journey easy to use and fluid.
Careful attention was paid to the product page. Adapting the product form to make it more prominent, as well as introducing the addition of colour swatches to link sibling products was our first port of call. At first, we tried to emulate their brand design using just little circles to feature different colours. We decided to switch this up and include images of the t-shirts instead, as it made the product more visible.
Also in need of a tune up was the mega menu. Previous iterations were quite disjointed, so we streamlined and organised it, making the user experience easy to follow and enjoyable. We also added quick buy functionality, allowing the customer to quickly add a product to their cart while browsing, a great asset to the sites B2B needs.
As well as creating a homepage that was visually appealing, we had to balance this with UX principles to ensure the site ran smoothly. Luckily, we were well equipped to balance the artful tone they wanted the site to carry, while keeping the user journey easy to use and fluid.
Careful attention was paid to the product page. Adapting the product form to make it more prominent, as well as introducing the addition of colour swatches to link sibling products was our first port of call. At first, we tried to emulate their brand design using just little circles to feature different colours. We decided to switch this up and include images of the t-shirts instead, as it made the product more visible.
Also in need of a tune up was the mega menu. Previous iterations were quite disjointed, so we streamlined and organised it, making the user experience easy to follow and enjoyable. We also added quick buy functionality, allowing the customer to quickly add a product to their cart while browsing, a great asset to the sites B2B needs.
As well as creating a homepage that was visually appealing, we had to balance this with UX principles to ensure the site ran smoothly. Luckily, we were well equipped to balance the artful tone they wanted the site to carry, while keeping the user journey easy to use and fluid.
Careful attention was paid to the product page. Adapting the product form to make it more prominent, as well as introducing the addition of colour swatches to link sibling products was our first port of call. At first, we tried to emulate their brand design using just little circles to feature different colours. We decided to switch this up and include images of the t-shirts instead, as it made the product more visible.
Also in need of a tune up was the mega menu. Previous iterations were quite disjointed, so we streamlined and organised it, making the user experience easy to follow and enjoyable. We also added quick buy functionality, allowing the customer to quickly add a product to their cart while browsing, a great asset to the sites B2B needs.
As well as creating a homepage that was visually appealing, we had to balance this with UX principles to ensure the site ran smoothly. Luckily, we were well equipped to balance the artful tone they wanted the site to carry, while keeping the user journey easy to use and fluid.
Careful attention was paid to the product page. Adapting the product form to make it more prominent, as well as introducing the addition of colour swatches to link sibling products was our first port of call. At first, we tried to emulate their brand design using just little circles to feature different colours. We decided to switch this up and include images of the t-shirts instead, as it made the product more visible.
Also in need of a tune up was the mega menu. Previous iterations were quite disjointed, so we streamlined and organised it, making the user experience easy to follow and enjoyable. We also added quick buy functionality, allowing the customer to quickly add a product to their cart while browsing, a great asset to the sites B2B needs.
Harnessing the power of the Shopify Plus platform, we set Universal Colours up to use the Shopify B2B. This provided a seamless journey for their trade customers while keeping website and order management under one roof.
Approaching the launch of the site, we worked to help Universal Colours introduce the Global-e platform onto the Shopify site. Global-e was key in their journey by enabling easy cross border selling and opening up new markets for them to grow into so it was important to maintain these features on their new and improved storefront.
With the finish line in sight, we had a site that was sleek, artistic, and easy to use. Not only did it reflect the brand's image, it was also suited to their B2B and global needs. Universal Colours are now able to adapt and change their site themselves, without a dependency on outsourced developers, all under a new image that suits their image perfectly.
Harnessing the power of the Shopify Plus platform, we set Universal Colours up to use the Shopify B2B. This provided a seamless journey for their trade customers while keeping website and order management under one roof.
Approaching the launch of the site, we worked to help Universal Colours introduce the Global-e platform onto the Shopify site. Global-e was key in their journey by enabling easy cross border selling and opening up new markets for them to grow into so it was important to maintain these features on their new and improved storefront.
With the finish line in sight, we had a site that was sleek, artistic, and easy to use. Not only did it reflect the brand's image, it was also suited to their B2B and global needs. Universal Colours are now able to adapt and change their site themselves, without a dependency on outsourced developers, all under a new image that suits their image perfectly.
Harnessing the power of the Shopify Plus platform, we set Universal Colours up to use the Shopify B2B. This provided a seamless journey for their trade customers while keeping website and order management under one roof.
Approaching the launch of the site, we worked to help Universal Colours introduce the Global-e platform onto the Shopify site. Global-e was key in their journey by enabling easy cross border selling and opening up new markets for them to grow into so it was important to maintain these features on their new and improved storefront.
With the finish line in sight, we had a site that was sleek, artistic, and easy to use. Not only did it reflect the brand's image, it was also suited to their B2B and global needs. Universal Colours are now able to adapt and change their site themselves, without a dependency on outsourced developers, all under a new image that suits their image perfectly.
Harnessing the power of the Shopify Plus platform, we set Universal Colours up to use the Shopify B2B. This provided a seamless journey for their trade customers while keeping website and order management under one roof.
Approaching the launch of the site, we worked to help Universal Colours introduce the Global-e platform onto the Shopify site. Global-e was key in their journey by enabling easy cross border selling and opening up new markets for them to grow into so it was important to maintain these features on their new and improved storefront.
With the finish line in sight, we had a site that was sleek, artistic, and easy to use. Not only did it reflect the brand's image, it was also suited to their B2B and global needs. Universal Colours are now able to adapt and change their site themselves, without a dependency on outsourced developers, all under a new image that suits their image perfectly.
When it came to crossing the line in style, we had a record to beat. We needed to launch the new Shopify store with the ease and speed of use they were searching for when they first came to Kubix. The launch smashed the company record for switching over websites, cutting 6 minutes of the previous benchmark. Now that’s gold medal worthy in our eyes.
Universal colours succeeded in their aim of adopting a more modern image and flexible technology, one that both fit their needs and image. And now, they’re ready to race even faster towards success!
When it came to crossing the line in style, we had a record to beat. We needed to launch the new Shopify store with the ease and speed of use they were searching for when they first came to Kubix. The launch smashed the company record for switching over websites, cutting 6 minutes of the previous benchmark. Now that’s gold medal worthy in our eyes.
Universal colours succeeded in their aim of adopting a more modern image and flexible technology, one that both fit their needs and image. And now, they’re ready to race even faster towards success!
When it came to crossing the line in style, we had a record to beat. We needed to launch the new Shopify store with the ease and speed of use they were searching for when they first came to Kubix. The launch smashed the company record for switching over websites, cutting 6 minutes of the previous benchmark. Now that’s gold medal worthy in our eyes.
Universal colours succeeded in their aim of adopting a more modern image and flexible technology, one that both fit their needs and image. And now, they’re ready to race even faster towards success!
When it came to crossing the line in style, we had a record to beat. We needed to launch the new Shopify store with the ease and speed of use they were searching for when they first came to Kubix. The launch smashed the company record for switching over websites, cutting 6 minutes of the previous benchmark. Now that’s gold medal worthy in our eyes.
Universal colours succeeded in their aim of adopting a more modern image and flexible technology, one that both fit their needs and image. And now, they’re ready to race even faster towards success!
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