Case Study
Bringing an antique inspired home store into the modern age.
Whether you're an old soul or young at heart, the chance of finding some sort of antique in your home is high. Often the charm of days gone by inspires interior styles today, be it living out a French provincial fantasy or throwing it back to the fun of British retro. That’s exactly what homeware store Live Laugh Love set out to capture when it first started selling back in 2005. Founded by couple Claire and Ricky Taylor, their love of all things vintage sparked a desire to curate a collection of rustic-inspired pieces and providing a place for others to find them too. From antique pottery and vintage furnishings to charming rustic reproductions, their product range began to broaden, and the store soon became a vintage lover’s dream - a one-stop-shop for homewares and gifts inspired by years gone by.
Now continuing to build and nurture the business in loving memory of Ricky’s wife, Live Laugh Love has continued to make a name for itself, even receiving a mention in Country Living Magazine who described it as “one of the most beautiful and vast collections of country-inspired, decorative and practical pieces for the home.” But as time went by and online business started to boom, the website began to feel outdated. Ricky knew that a change needed to be made from the Magento store that was proving difficult to manage. A migration to Shopify held the key to ongoing success.
Whether you're an old soul or young at heart, the chance of finding some sort of antique in your home is high. Often the charm of days gone by inspires interior styles today, be it living out a French provincial fantasy or throwing it back to the fun of British retro. That’s exactly what homeware store Live Laugh Love set out to capture when it first started selling back in 2005. Founded by couple Claire and Ricky Taylor, their love of all things vintage sparked a desire to curate a collection of rustic-inspired pieces and providing a place for others to find them too. From antique pottery and vintage furnishings to charming rustic reproductions, their product range began to broaden, and the store soon became a vintage lover’s dream - a one-stop-shop for homewares and gifts inspired by years gone by.
Now continuing to build and nurture the business in loving memory of Ricky’s wife, Live Laugh Love has continued to make a name for itself, even receiving a mention in Country Living Magazine who described it as “one of the most beautiful and vast collections of country-inspired, decorative and practical pieces for the home.” But as time went by and online business started to boom, the website began to feel outdated. Ricky knew that a change needed to be made from the Magento store that was proving difficult to manage. A migration to Shopify held the key to ongoing success.
Whether you're an old soul or young at heart, the chance of finding some sort of antique in your home is high. Often the charm of days gone by inspires interior styles today, be it living out a French provincial fantasy or throwing it back to the fun of British retro. That’s exactly what homeware store Live Laugh Love set out to capture when it first started selling back in 2005. Founded by couple Claire and Ricky Taylor, their love of all things vintage sparked a desire to curate a collection of rustic-inspired pieces and providing a place for others to find them too. From antique pottery and vintage furnishings to charming rustic reproductions, their product range began to broaden, and the store soon became a vintage lover’s dream - a one-stop-shop for homewares and gifts inspired by years gone by.
Now continuing to build and nurture the business in loving memory of Ricky’s wife, Live Laugh Love has continued to make a name for itself, even receiving a mention in Country Living Magazine who described it as “one of the most beautiful and vast collections of country-inspired, decorative and practical pieces for the home.” But as time went by and online business started to boom, the website began to feel outdated. Ricky knew that a change needed to be made from the Magento store that was proving difficult to manage. A migration to Shopify held the key to ongoing success.
Whether you're an old soul or young at heart, the chance of finding some sort of antique in your home is high. Often the charm of days gone by inspires interior styles today, be it living out a French provincial fantasy or throwing it back to the fun of British retro. That’s exactly what homeware store Live Laugh Love set out to capture when it first started selling back in 2005. Founded by couple Claire and Ricky Taylor, their love of all things vintage sparked a desire to curate a collection of rustic-inspired pieces and providing a place for others to find them too. From antique pottery and vintage furnishings to charming rustic reproductions, their product range began to broaden, and the store soon became a vintage lover’s dream - a one-stop-shop for homewares and gifts inspired by years gone by.
Now continuing to build and nurture the business in loving memory of Ricky’s wife, Live Laugh Love has continued to make a name for itself, even receiving a mention in Country Living Magazine who described it as “one of the most beautiful and vast collections of country-inspired, decorative and practical pieces for the home.” But as time went by and online business started to boom, the website began to feel outdated. Ricky knew that a change needed to be made from the Magento store that was proving difficult to manage. A migration to Shopify held the key to ongoing success.
After approaching Kubix through the Shopify Experts Marketplace and having heard Ricky’s story, we were eager to lend a hand and it wasn’t long before our team were immersing ourselves in all things vintage.
The first step to making this Shopify house a home? A smooth transition of all their data, from the thousands of products and those all-important customers, right through to the Google services that would keep their ads running effectively on the new platform. The masterful minds of our creative team soon got to work designing a fresh new theme that would bring Live Laugh Love into the modern age without losing that vintage touch that embodies what the brand is all about.
But it wasn’t just the outward appearance that was requiring an overhaul - their behind-the-scenes operations were also needing a magic touch. Systems, processes, inventory management, and more - Ricky’s team needed the know-how that would take their store’s back of house operations from chaos to composure. Our consultancy team recommended a number of apps that would hold the answers, as well as encouraging Ricky to reach out to providers that could help them manage their inventory better.
After approaching Kubix through the Shopify Experts Marketplace and having heard Ricky’s story, we were eager to lend a hand and it wasn’t long before our team were immersing ourselves in all things vintage.
The first step to making this Shopify house a home? A smooth transition of all their data, from the thousands of products and those all-important customers, right through to the Google services that would keep their ads running effectively on the new platform. The masterful minds of our creative team soon got to work designing a fresh new theme that would bring Live Laugh Love into the modern age without losing that vintage touch that embodies what the brand is all about.
But it wasn’t just the outward appearance that was requiring an overhaul - their behind-the-scenes operations were also needing a magic touch. Systems, processes, inventory management, and more - Ricky’s team needed the know-how that would take their store’s back of house operations from chaos to composure. Our consultancy team recommended a number of apps that would hold the answers, as well as encouraging Ricky to reach out to providers that could help them manage their inventory better.
“If you are looking for a web developer that is honest, well-drilled, and efficient, we would recommend Kubix in a flash." - Ricky, Live Laugh Love Founder
After approaching Kubix through the Shopify Experts Marketplace and having heard Ricky’s story, we were eager to lend a hand and it wasn’t long before our team were immersing ourselves in all things vintage.
The first step to making this Shopify house a home? A smooth transition of all their data, from the thousands of products and those all-important customers, right through to the Google services that would keep their ads running effectively on the new platform. The masterful minds of our creative team soon got to work designing a fresh new theme that would bring Live Laugh Love into the modern age without losing that vintage touch that embodies what the brand is all about.
But it wasn’t just the outward appearance that was requiring an overhaul - their behind-the-scenes operations were also needing a magic touch. Systems, processes, inventory management, and more - Ricky’s team needed the know-how that would take their store’s back of house operations from chaos to composure. Our consultancy team recommended a number of apps that would hold the answers, as well as encouraging Ricky to reach out to providers that could help them manage their inventory better.
After approaching Kubix through the Shopify Experts Marketplace and having heard Ricky’s story, we were eager to lend a hand and it wasn’t long before our team were immersing ourselves in all things vintage.
The first step to making this Shopify house a home? A smooth transition of all their data, from the thousands of products and those all-important customers, right through to the Google services that would keep their ads running effectively on the new platform. The masterful minds of our creative team soon got to work designing a fresh new theme that would bring Live Laugh Love into the modern age without losing that vintage touch that embodies what the brand is all about.
But it wasn’t just the outward appearance that was requiring an overhaul - their behind-the-scenes operations were also needing a magic touch. Systems, processes, inventory management, and more - Ricky’s team needed the know-how that would take their store’s back of house operations from chaos to composure. Our consultancy team recommended a number of apps that would hold the answers, as well as encouraging Ricky to reach out to providers that could help them manage their inventory better.
As with any successful partnership, it takes two to tango. Once the migration and re-design were complete, the hard work was down to the client. And this is what secured the success of this project - any suggestion made by our team was swiftly acted upon by Ricky and his staff, taking our recommendations on board and beginning to implement the changes that would give this new refresh a solid foundation.
Paying a visit to Live Laugh Love now, you’ll instantly feel the homely warmth that he and Claire set out to offer all those years ago. Greeted by a clean, functional website that oozes rustic charm, it’s easy for time to run away as you get lost in their inspiring collections. And with the new recommended features like order tracking easily accessible on the homepage, the overall customer experience has been transformed too.
It’s these committed client relationships that really make any project a joy. With clear communication throughout and passion and dedication present on both sides, the best possible outcome can be achieved. With Ricky and the team now moving forward with their marketing, the Kubix team are proudly watching from afar as a dream that has been 15 years in the making lives, laughs, and loves its way to domestic success.
As with any successful partnership, it takes two to tango. Once the migration and re-design were complete, the hard work was down to the client. And this is what secured the success of this project - any suggestion made by our team was swiftly acted upon by Ricky and his staff, taking our recommendations on board and beginning to implement the changes that would give this new refresh a solid foundation.
Paying a visit to Live Laugh Love now, you’ll instantly feel the homely warmth that he and Claire set out to offer all those years ago. Greeted by a clean, functional website that oozes rustic charm, it’s easy for time to run away as you get lost in their inspiring collections. And with the new recommended features like order tracking easily accessible on the homepage, the overall customer experience has been transformed too.
It’s these committed client relationships that really make any project a joy. With clear communication throughout and passion and dedication present on both sides, the best possible outcome can be achieved. With Ricky and the team now moving forward with their marketing, the Kubix team are proudly watching from afar as a dream that has been 15 years in the making lives, laughs, and loves its way to domestic success.
As with any successful partnership, it takes two to tango. Once the migration and re-design were complete, the hard work was down to the client. And this is what secured the success of this project - any suggestion made by our team was swiftly acted upon by Ricky and his staff, taking our recommendations on board and beginning to implement the changes that would give this new refresh a solid foundation.
Paying a visit to Live Laugh Love now, you’ll instantly feel the homely warmth that he and Claire set out to offer all those years ago. Greeted by a clean, functional website that oozes rustic charm, it’s easy for time to run away as you get lost in their inspiring collections. And with the new recommended features like order tracking easily accessible on the homepage, the overall customer experience has been transformed too.
It’s these committed client relationships that really make any project a joy. With clear communication throughout and passion and dedication present on both sides, the best possible outcome can be achieved. With Ricky and the team now moving forward with their marketing, the Kubix team are proudly watching from afar as a dream that has been 15 years in the making lives, laughs, and loves its way to domestic success.
As with any successful partnership, it takes two to tango. Once the migration and re-design were complete, the hard work was down to the client. And this is what secured the success of this project - any suggestion made by our team was swiftly acted upon by Ricky and his staff, taking our recommendations on board and beginning to implement the changes that would give this new refresh a solid foundation.
Paying a visit to Live Laugh Love now, you’ll instantly feel the homely warmth that he and Claire set out to offer all those years ago. Greeted by a clean, functional website that oozes rustic charm, it’s easy for time to run away as you get lost in their inspiring collections. And with the new recommended features like order tracking easily accessible on the homepage, the overall customer experience has been transformed too.
It’s these committed client relationships that really make any project a joy. With clear communication throughout and passion and dedication present on both sides, the best possible outcome can be achieved. With Ricky and the team now moving forward with their marketing, the Kubix team are proudly watching from afar as a dream that has been 15 years in the making lives, laughs, and loves its way to domestic success.
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