Case Study
Castle Fine Art is a UK-based gallery network and online retailer showcasing and selling original and limited-edition contemporary art and sculpture from leading artists across its nationwide galleries. Migrating Castle Fine Art to Shopify, we delivered a modern, flexible storefront that gives the team full control over content and commerce. The migration included structured data transfer, SEO protection, and hands-on training, ensuring the business could manage updates confidently post-launch. We built a dual-store setup for the UK and US, powered by Shopify Markets, to manage regional pricing, taxes, and fulfilment. The stores were configured for POS readiness, allowing unified operations between online and gallery sales. To strengthen performance and customer experience, we integrated ERP and marketing systems, enabled immersive 3D artwork display via Sketchfab, and enhanced product discovery with advanced search and a mega menu. Every element was validated through comprehensive UAT and a coordinated go-live, supported by ongoing post-launch assistance and optional store support.
Castle Fine Art is one of the UK’s leading fine art retailers, representing hundreds of acclaimed artists and operating an extensive network of galleries nationwide. While their physical spaces offer a premium, curated experience, their legacy eCommerce platform struggled to keep up - limited flexibility and complex, time-consuming backend processes.
They turned to Kubix with a clear mission: to migrate to Shopify for greater scalability and ease of management, improve performance to accommodate their vast product catalogue, replicate the premium in-gallery experience in a digital format, and to streamline internal operations to enable faster updates and launches.
We knew this project would be ambitious in both scale and precision. From day one, our team worked to unite design, development, and data migration in a single, aligned vision.
Castle Fine Art is one of the UK’s leading fine art retailers, representing hundreds of acclaimed artists and operating an extensive network of galleries nationwide. While their physical spaces offer a premium, curated experience, their legacy eCommerce platform struggled to keep up - limited flexibility and complex, time-consuming backend processes.
They turned to Kubix with a clear mission: to migrate to Shopify for greater scalability and ease of management, improve performance to accommodate their vast product catalogue, replicate the premium in-gallery experience in a digital format, and to streamline internal operations to enable faster updates and launches.
We knew this project would be ambitious in both scale and precision. From day one, our team worked to unite design, development, and data migration in a single, aligned vision.
Castle Fine Art is one of the UK’s leading fine art retailers, representing hundreds of acclaimed artists and operating an extensive network of galleries nationwide. While their physical spaces offer a premium, curated experience, their legacy eCommerce platform struggled to keep up - limited flexibility and complex, time-consuming backend processes.
They turned to Kubix with a clear mission: to migrate to Shopify for greater scalability and ease of management, improve performance to accommodate their vast product catalogue, replicate the premium in-gallery experience in a digital format, and to streamline internal operations to enable faster updates and launches.
We knew this project would be ambitious in both scale and precision. From day one, our team worked to unite design, development, and data migration in a single, aligned vision.
Castle Fine Art is one of the UK’s leading fine art retailers, representing hundreds of acclaimed artists and operating an extensive network of galleries nationwide. While their physical spaces offer a premium, curated experience, their legacy eCommerce platform struggled to keep up - limited flexibility and complex, time-consuming backend processes.
They turned to Kubix with a clear mission: to migrate to Shopify for greater scalability and ease of management, improve performance to accommodate their vast product catalogue, replicate the premium in-gallery experience in a digital format, and to streamline internal operations to enable faster updates and launches.
We knew this project would be ambitious in both scale and precision. From day one, our team worked to unite design, development, and data migration in a single, aligned vision.
Our designers began by immersing themselves in Castle Fine Art’s world - visiting their flagship gallery here in Birmingham, studying brand guidelines, and conducting a thorough UX audit of their existing site. This revealed key usability issues, particularly on mobile, where most customers browsed.
The design brief was clear: create a clean, elegant, and contemporary interface that allowed the artwork to shine. Highlights included a refined visual style inspired by in-gallery materials and detailing, flexible templates for different types of collections and artist profiles, bespoke modals and layout options to present rich storytelling alongside artwork, and mobile-first layouts with optimised spacing, typography, and image display.
Every pixel mattered. Multiple iterations ensured the final designs met the client’s exacting standards for quality and presentation. Now it became all about making it a reality.
Our designers began by immersing themselves in Castle Fine Art’s world - visiting their flagship gallery here in Birmingham, studying brand guidelines, and conducting a thorough UX audit of their existing site. This revealed key usability issues, particularly on mobile, where most customers browsed.
The design brief was clear: create a clean, elegant, and contemporary interface that allowed the artwork to shine. Highlights included a refined visual style inspired by in-gallery materials and detailing, flexible templates for different types of collections and artist profiles, bespoke modals and layout options to present rich storytelling alongside artwork, and mobile-first layouts with optimised spacing, typography, and image display.
Every pixel mattered. Multiple iterations ensured the final designs met the client’s exacting standards for quality and presentation. Now it became all about making it a reality.
Our move from a bespoke platform to Shopify was a huge step forward for Castle Fine Art. Kubix guided us through every stage with clarity and confidence in every stage with clarity and confidence, delivering a seamless migration that has already improved our performance, flexibility and long-term scalability. - Matt Watkins, eCommerce Manager
Our designers began by immersing themselves in Castle Fine Art’s world - visiting their flagship gallery here in Birmingham, studying brand guidelines, and conducting a thorough UX audit of their existing site. This revealed key usability issues, particularly on mobile, where most customers browsed.
The design brief was clear: create a clean, elegant, and contemporary interface that allowed the artwork to shine. Highlights included a refined visual style inspired by in-gallery materials and detailing, flexible templates for different types of collections and artist profiles, bespoke modals and layout options to present rich storytelling alongside artwork, and mobile-first layouts with optimised spacing, typography, and image display.
Every pixel mattered. Multiple iterations ensured the final designs met the client’s exacting standards for quality and presentation. Now it became all about making it a reality.
Our designers began by immersing themselves in Castle Fine Art’s world - visiting their flagship gallery here in Birmingham, studying brand guidelines, and conducting a thorough UX audit of their existing site. This revealed key usability issues, particularly on mobile, where most customers browsed.
The design brief was clear: create a clean, elegant, and contemporary interface that allowed the artwork to shine. Highlights included a refined visual style inspired by in-gallery materials and detailing, flexible templates for different types of collections and artist profiles, bespoke modals and layout options to present rich storytelling alongside artwork, and mobile-first layouts with optimised spacing, typography, and image display.
Every pixel mattered. Multiple iterations ensured the final designs met the client’s exacting standards for quality and presentation. Now it became all about making it a reality.
Rather than simply porting data across, we restructured it for Shopify’s ecosystem, using metafields and metaobjects to make it easier for Castle’s team to manage, highly scalable for future additions, and fully compatible with the new site’s dynamic features. This collaborative process between our data and development teams ensured that the new store wasn’t just a mirror of the old one - it was a complete operational upgrade.
Bespoke development included dynamic artist landing pages, custom looping logic to bypass Shopify’s display limits and multiple form integrations for localised gallery events, artist enquiries, and interest registration. With the integration of Nosto the new website has enhanced mobile usability for key shopping and browsing flows with AI powered recommendations and intelligence ensuring customers find the art work which resonates with them the most.
These solutions not only led to a stunning new website, but empowered Castle Fine Art’s internal teams to keep their online gallery fresh and engaging beyond launch.
Rather than simply porting data across, we restructured it for Shopify’s ecosystem, using metafields and metaobjects to make it easier for Castle’s team to manage, highly scalable for future additions, and fully compatible with the new site’s dynamic features. This collaborative process between our data and development teams ensured that the new store wasn’t just a mirror of the old one - it was a complete operational upgrade.
Bespoke development included dynamic artist landing pages, custom looping logic to bypass Shopify’s display limits and multiple form integrations for localised gallery events, artist enquiries, and interest registration. With the integration of Nosto the new website has enhanced mobile usability for key shopping and browsing flows with AI powered recommendations and intelligence ensuring customers find the art work which resonates with them the most.
These solutions not only led to a stunning new website, but empowered Castle Fine Art’s internal teams to keep their online gallery fresh and engaging beyond launch.
Rather than simply porting data across, we restructured it for Shopify’s ecosystem, using metafields and metaobjects to make it easier for Castle’s team to manage, highly scalable for future additions, and fully compatible with the new site’s dynamic features. This collaborative process between our data and development teams ensured that the new store wasn’t just a mirror of the old one - it was a complete operational upgrade.
Bespoke development included dynamic artist landing pages, custom looping logic to bypass Shopify’s display limits and multiple form integrations for localised gallery events, artist enquiries, and interest registration. With the integration of Nosto the new website has enhanced mobile usability for key shopping and browsing flows with AI powered recommendations and intelligence ensuring customers find the art work which resonates with them the most.
These solutions not only led to a stunning new website, but empowered Castle Fine Art’s internal teams to keep their online gallery fresh and engaging beyond launch.
Rather than simply porting data across, we restructured it for Shopify’s ecosystem, using metafields and metaobjects to make it easier for Castle’s team to manage, highly scalable for future additions, and fully compatible with the new site’s dynamic features. This collaborative process between our data and development teams ensured that the new store wasn’t just a mirror of the old one - it was a complete operational upgrade.
Bespoke development included dynamic artist landing pages, custom looping logic to bypass Shopify’s display limits and multiple form integrations for localised gallery events, artist enquiries, and interest registration. With the integration of Nosto the new website has enhanced mobile usability for key shopping and browsing flows with AI powered recommendations and intelligence ensuring customers find the art work which resonates with them the most.
These solutions not only led to a stunning new website, but empowered Castle Fine Art’s internal teams to keep their online gallery fresh and engaging beyond launch.
The new Shopify store went live immediately delivering faster load times across the site, simplified content management, and a more intuitive, visually engaging user journey.
Following the migration, Castle Fine Art transitioned to our store support team for ongoing optimisation. The roadmap includes heat mapping analysis, new marketing initiatives, and continuous refinement to maintain their status as a leader in both offline and online art retail.
The Result?
A sleek, performant Shopify store that captures the prestige of Castle Fine Art’s brand, supports their vast and varied catalogue, and gives their team the tools they need to grow. The project stands as a testament to what’s possible when design, data, and development work in perfect harmony.
The new Shopify store went live immediately delivering faster load times across the site, simplified content management, and a more intuitive, visually engaging user journey.
Following the migration, Castle Fine Art transitioned to our store support team for ongoing optimisation. The roadmap includes heat mapping analysis, new marketing initiatives, and continuous refinement to maintain their status as a leader in both offline and online art retail.
The Result?
A sleek, performant Shopify store that captures the prestige of Castle Fine Art’s brand, supports their vast and varied catalogue, and gives their team the tools they need to grow. The project stands as a testament to what’s possible when design, data, and development work in perfect harmony.
The new Shopify store went live immediately delivering faster load times across the site, simplified content management, and a more intuitive, visually engaging user journey.
Following the migration, Castle Fine Art transitioned to our store support team for ongoing optimisation. The roadmap includes heat mapping analysis, new marketing initiatives, and continuous refinement to maintain their status as a leader in both offline and online art retail.
The Result?
A sleek, performant Shopify store that captures the prestige of Castle Fine Art’s brand, supports their vast and varied catalogue, and gives their team the tools they need to grow. The project stands as a testament to what’s possible when design, data, and development work in perfect harmony.
The new Shopify store went live immediately delivering faster load times across the site, simplified content management, and a more intuitive, visually engaging user journey.
Following the migration, Castle Fine Art transitioned to our store support team for ongoing optimisation. The roadmap includes heat mapping analysis, new marketing initiatives, and continuous refinement to maintain their status as a leader in both offline and online art retail.
The Result?
A sleek, performant Shopify store that captures the prestige of Castle Fine Art’s brand, supports their vast and varied catalogue, and gives their team the tools they need to grow. The project stands as a testament to what’s possible when design, data, and development work in perfect harmony.
Our team have built over 300 Shopify stores.
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