Like all the best family businesses, Supernature started in the heart of the family home.
Mother of two Noele was facing a daily struggle trying to find suitable snack foods for one of her daughters, who was unable to eat dairy, gluten or processed sugar. Noele was determined to find a simple solution, so she rolled up her sleeves and started to create her own natural treats with just a few easy ingredients. The result? Her kitchen experiment paid off. The snacks were delicious. Gradually as Noele’s children’s friends and even their parents started to request them for their own lunches and snacks on the go, Noele saw the opportunity to turn her homely treats into a supermarket success.
Fast forward a year, and Supernature snacks can now be found sitting in pride of place on the shelves of WHSmith, BP garages and other well-known retailers. Suitable for both vegetarians and vegans alike, Supernature bars are gluten-free, dairy-free and increasingly popular with the flexible food market. But no matter how big supernature gets, Noelle and her family’s recipes, techniques and organic ingredients remain the same. They continue to make their own chocolate, they continue to roast each and every nut, and they continue to avoid any hidden processing aids, palm oil or emulsifiers. That’s the Supernature promise.