The Future of Fashion.
It wasn’t long before our web designs were approved and the full migration could get underway. During the migration, we added all the stock from both Capital Collection and its neighbouring business Oscar’s. This was done so that customers could browse through two stores at once and explore a wider range of clothing - which they rarely did when browsing down at Abbeygate in person. Whilst Capital remains the go-to for designer labels and trending styles, Oscar’s provides clothing for the older discerning gentleman. We created a simple navigation throughout the brands so that any customer could find what they were after with ease.
Our work didn’t stop at the website. As we moved Capital’s retail store onto Shopify POS, Stewart and his team were particularly delighted with the flexibility of their new gift vouchers. Whereas previously they’d had to track gift card sales manually and customers couldn’t use them online, now any customer could purchase a gift voucher and use it wherever they liked. Simple yet effective measures to improve the operation of their business have made a world of difference to their day-to-day business management, and we were happy to see how quickly these improvements were having an effect.
Building Capital Collection’s site gave the oldest members of our Kubix team chance to reflect on how far our agency has come since our early days split between both Birmingham and North East Lincolnshire offices. Local independents across Cleethorpes and Grimsby gave us a chance to grow, and we can never forget those businesses who helped us along the way.
Now we’re proud to have played a part in getting such a pivotal local business ready for the future. We can’t wait to celebrate another 30 years of their success.