The Start of Janan’s Journey.
If you drive through Bradford in West Yorkshire, you’ll soon spot a large black flag flying high over the industrial city’s listed buildings. This flag has five golden letters printed across its front and is the home to one of the largest Pakistani and Indian luxury clothing brands in the UK. The brand? Janan.
Known for their eye-catching embroidery, vivid colours and fashionable prints, Janan stands proud as one of the most well-known and longest-standing Asian clothing suppliers in the country. From bridal gowns to kidswear, their brand houses over 20 other fashion labels to cater to every personal taste - from glittering salwar kameez for formal events, to modest abayas that are ideal for elegant everyday looks.
We first met the Janan team back in 2017, when both their business and our agency were still in their fledgling years. Janan had been stuck on Magento 1 for a while, selling their stock from a website that was crowded, dull and uninspiring.
“Have you heard of Shopify?” we asked them. They had, and after seeing the capabilities available to their business by replatforming, it was time for the switch. We got their site up and running on Shopify with a clean and simple design, and sales immediately picked up. It was a great move: Janan’s first ever Shopify site could easily be changed around by their team and updated with fresh stock. It was a website that they were happy with for many years as the business went from strength to strength.