The cost of acquiring new traffic is always rising. This is the friction point where many ambitious brands stall, failing to capitalise on their existing customer base. We provide the intelligence and clarity needed for effective customer retention management, shifting your focus from chasing one-hit-wonder metrics to cultivating a sustainable, high-value ecosystem.
Our approach activates the value within your existing customer base by:
Maximising Customer Lifetime Value (CLV): We implement personalised journeys that increase purchase frequency and average order value, driving predictable, long-term revenue.
Building Genuine Loyalty: We design communication strategies that speak directly to the customer, creating an emotional connection that transcends transactional sales.
Identifying Churn Risk: We analyse customer behaviour to proactively re-engage at-risk segments before they become lost revenue.

YAGI WRLD is a contemporary womenswear brand offering curated collections of dresses, denim, tracksuits and elevated everyday essentials. Strengthening growth by launching paid acquisition strategies across Google Shopping and Search in the UK and US, supported by server side tracking and an optimised product feed to reach high intent shoppers. Improved retention with segmented Klaviyo automations, refreshed lifecycle flows and A/B tested creative to lift engagement and repeat purchase. Refined the Shopify storefront with UX and CRO enhancements, supported by continuous performance analysis and a structured strategy cadence to scale proven channels.

Phenom Boxing is a premium boxing brand supplying professional gloves, protective gear, coaching equipment and custom solutions to athletes and gyms around the world. We refreshed Phenom’s Shopify storefront with a cleaner, more performance focused theme that improved navigation, product presentation and conversion across mobile and desktop. With the foundations set, we introduced a full-funnel growth strategy across Meta and Google Ads, backed by structured audience testing, creative development and attribution tracking. This increased reach, improved paid efficiency and strengthened acquisition for both athletes and gym buyers. To support long-term growth, we also enhanced retention with Klaviyo automations and onsite improvements that encouraged repeat purchase and lifted customer lifetime value.

Comodo Living is a luxury furniture business that handcrafts bespoke upholstered beds, known for its quality and personalised design approach, the brand combines comfort, style, and quality to create pieces built to last. We partner with Comodo Living to scale performance and drive retention, through paid marketing across Google, Meta, and retention channels, focusing on full-funnel growth and customer lifetime value. Campaigns structured around high-intent audiences, dynamic creative testing, and refined attribution maximise efficiency with continuous optimisation and data-driven decision-making giving a balance between acquisition and long-term profitability.
Scotch & Soda is an Amsterdam-based fashion brand designing expressive men’s, women’s and kids’ clothing for over 40 years, along with footwear, eyewear and fragrances. Kubix was brought in to build and launch a new Shopify store, creating a stronger foundation for peak-season trading. The refreshed storefront improved navigation, UX and merchandising, giving the team a faster, more flexible platform to activate campaigns globally. Alongside the rebuild, Kubix delivered a coordinated performance strategy spanning paid search, paid social, email and SMS, supported by technical enhancements, optimisation and on-brand creative. During this period, the brand saw significant uplift, with sessions rising by 66% and total sales increasing by over 40% year on year. Technology partners included Shopify, Klaviyo, Google, Gorgias and supporting optimisation tools.
We focus on the channels that offer the highest return and deepest level of customer segmentation. We are the strategic layer that turns software into your most powerful customer retention engine.
We turn generic broadcasts into powerful, personalised journeys. We are experts in Klaviyo email marketing, designing sophisticated flows and campaigns that speak to every stage of the customer lifecycle. Our strategies are creatively generous, ensuring your email marketing is not just seen, but influential, consistently guiding customers towards their next conversion.
We turn generic broadcasts into powerful, personalised journeys. We are experts in Klaviyo email marketing, designing sophisticated flows and campaigns that speak to every stage of the customer lifecycle. Our strategies are creatively generous, ensuring your email marketing is not just seen, but influential, consistently guiding customers towards their next conversion.
We turn generic broadcasts into powerful, personalised journeys. We are experts in Klaviyo email marketing, designing sophisticated flows and campaigns that speak to every stage of the customer lifecycle. Our strategies are creatively generous, ensuring your email marketing is not just seen, but influential, consistently guiding customers towards their next conversion.
the ability to communicate directly and instantly is a game-changer. We strategically optimise the use of SMS to deliver high-impact, time-sensitive messages. By leveraging platform integration, we ensure that your SMS campaigns are perfectly segmented and timed, enabling you to build loyalty and drive traffic without creating technical friction.
the ability to communicate directly and instantly is a game-changer. We strategically optimise the use of SMS to deliver high-impact, time-sensitive messages. By leveraging platform integration, we ensure that your SMS campaigns are perfectly segmented and timed, enabling you to build loyalty and drive traffic without creating technical friction.
the ability to communicate directly and instantly is a game-changer. We strategically optimise the use of SMS to deliver high-impact, time-sensitive messages. By leveraging platform integration, we ensure that your SMS campaigns are perfectly segmented and timed, enabling you to build loyalty and drive traffic without creating technical friction.
"After 2 years of working with Kubix we added Retention Marketing to our services and the results have been explosive! Manage multichannel strategy with experts in each discipline to deliver strong and scalable growth for our business, now and into the future."
Ajay, Comodo Living
We apply our expertise to every customer retention project, guaranteeing a structured, results-focused approach that maximises your marketing ROI.
We begin by auditing your current customer behaviour, analysing data, existing flows, and segmentation to uncover opportunities for growth and loyalty. This foundational work allows us to map a clear retention roadmap that is logical and relevant to your brand.

We begin by auditing your current customer behaviour, analysing data, existing flows, and segmentation to uncover opportunities for growth and loyalty. This foundational work allows us to map a clear retention roadmap that is logical and relevant to your brand.

We begin by auditing your current customer behaviour, analysing data, existing flows, and segmentation to uncover opportunities for growth and loyalty. This foundational work allows us to map a clear retention roadmap that is logical and relevant to your brand.

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As Solutions Architects, we handle the full Klaviyo and SMS marketing integration. We ensure clean data flow, accurate segmentation, and seamless connection with your Shopify store, ensuring your platforms are integrated for maximum efficiency.
Whether your business is just getting started with retention or you are a scaling brand looking to unlock growth by retaining more customers.
As Solutions Architects, we handle the full Klaviyo and SMS marketing integration. We ensure clean data flow, accurate segmentation, and seamless connection with your Shopify store, ensuring your platforms are integrated for maximum efficiency.
Whether your business is just getting started with retention or you are a scaling brand looking to unlock growth by retaining more customers.
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As Solutions Architects, we handle the full Klaviyo and SMS marketing integration. We ensure clean data flow, accurate segmentation, and seamless connection with your Shopify store, ensuring your platforms are integrated for maximum efficiency.
Whether your business is just getting started with retention or you are a scaling brand looking to unlock growth by retaining more customers.
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We focus on building the right content for the right customer at the right time, turning automated flows into moments of genuine connection. We don't rely on guesswork; our strategy includes continuous A/B testing and optimisation to ensure every piece of content - from subject lines to call-to-actions - is proven to accelerate customer loyalty and performance.

We focus on building the right content for the right customer at the right time, turning automated flows into moments of genuine connection. We don't rely on guesswork; our strategy includes continuous A/B testing and optimisation to ensure every piece of content - from subject lines to call-to-actions - is proven to accelerate customer loyalty and performance.

We focus on building the right content for the right customer at the right time, turning automated flows into moments of genuine connection. We don't rely on guesswork; our strategy includes continuous A/B testing and optimisation to ensure every piece of content - from subject lines to call-to-actions - is proven to accelerate customer loyalty and performance.

Discover how our eCommerce retention services can activate the value within your business:

We are Klaviyo experts, but we lead with a Marketing Strategy. We specialise in crafting intelligent, high-converting Klaviyo flows that extend customer lifetime value (CLV) long beyond the first purchase.
Our approach is to conduct a deep analysis of your cohort data to build bespoke segmentation, ensuring every email is perfectly timed, personalised, and designed to foster genuine, lasting loyalty.
We ensure your email automation is a revenue generator, not a recurring cost.
We are Klaviyo experts, but we lead with a Marketing Strategy. We specialise in crafting intelligent, high-converting Klaviyo flows that extend customer lifetime value (CLV) long beyond the first purchase.
Our approach is to conduct a deep analysis of your cohort data to build bespoke segmentation, ensuring every email is perfectly timed, personalised, and designed to foster genuine, lasting loyalty.
We ensure your email automation is a revenue generator, not a recurring cost.

We are Klaviyo experts, but we lead with a Marketing Strategy. We specialise in crafting intelligent, high-converting Klaviyo flows that extend customer lifetime value (CLV) long beyond the first purchase.
Our approach is to conduct a deep analysis of your cohort data to build bespoke segmentation, ensuring every email is perfectly timed, personalised, and designed to foster genuine, lasting loyalty.
We ensure your email automation is a revenue generator, not a recurring cost.

We treat SMS Marketing Solutions as a strategic opportunity, not a mass broadcast channel.
Our methodology ensures your short-form messaging is integrated seamlessly with your wider customer journey, delivering high-impact, segmented communications that are reliable and compliant.
We harness the immediacy of SMS to drive targeted sales, manage operational updates, and provide high-value support, guaranteeing your brand communicates effectively when it matters most.

We treat SMS Marketing Solutions as a strategic opportunity, not a mass broadcast channel.
Our methodology ensures your short-form messaging is integrated seamlessly with your wider customer journey, delivering high-impact, segmented communications that are reliable and compliant.
We harness the immediacy of SMS to drive targeted sales, manage operational updates, and provide high-value support, guaranteeing your brand communicates effectively when it matters most.

We treat SMS Marketing Solutions as a strategic opportunity, not a mass broadcast channel.
Our methodology ensures your short-form messaging is integrated seamlessly with your wider customer journey, delivering high-impact, segmented communications that are reliable and compliant.
We harness the immediacy of SMS to drive targeted sales, manage operational updates, and provide high-value support, guaranteeing your brand communicates effectively when it matters most.


Our Retention Consultancy is built on the power of analytics. We conduct comprehensive audits of your retention metrics, offering the strategic clarity needed to make intelligent, data-driven decisions.
We fearlessly identify the hidden friction points in your customer journey and provide clear, actionable roadmaps to close revenue gaps, turning historical data into predictable future profit.
Our Retention Consultancy is built on the power of analytics. We conduct comprehensive audits of your retention metrics, offering the strategic clarity needed to make intelligent, data-driven decisions.
We fearlessly identify the hidden friction points in your customer journey and provide clear, actionable roadmaps to close revenue gaps, turning historical data into predictable future profit.

Our Retention Consultancy is built on the power of analytics. We conduct comprehensive audits of your retention metrics, offering the strategic clarity needed to make intelligent, data-driven decisions.
We fearlessly identify the hidden friction points in your customer journey and provide clear, actionable roadmaps to close revenue gaps, turning historical data into predictable future profit.

We move beyond the brief to build customer relationships that ensure your brand is truly loved more. Our Customer Loyalty Development focuses on creating engaging, rewarding programs and personalised experiences that elevate your brand's emotional value.
By integrating retention metrics with platform capability, we engineer bespoke loyalty solutions that reduce churn and empower your most valuable customers to contribute to your business growing stronger.
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We move beyond the brief to build customer relationships that ensure your brand is truly loved more. Our Customer Loyalty Development focuses on creating engaging, rewarding programs and personalised experiences that elevate your brand's emotional value.
By integrating retention metrics with platform capability, we engineer bespoke loyalty solutions that reduce churn and empower your most valuable customers to contribute to your business growing stronger.
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We move beyond the brief to build customer relationships that ensure your brand is truly loved more. Our Customer Loyalty Development focuses on creating engaging, rewarding programs and personalised experiences that elevate your brand's emotional value.
By integrating retention metrics with platform capability, we engineer bespoke loyalty solutions that reduce churn and empower your most valuable customers to contribute to your business growing stronger.
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Customer retention is the strategic ability of an eCommerce brand to transform a first-time purchaser into a loyal, repeat customer over the long term.
It is the practice of actively analysing and nurturing the relationship after the initial sale, using data-driven communication to increase their overall Customer Lifetime Value (CLV).
Rather than focusing purely on the expensive acquisition of new traffic, effective retention ensures your existing customers return, buy more, and remain advocates for your brand, helping your business to grow stronger.
Customer retention is vital because it is the most financially sustainable engine for long-term growth.
We know that relying solely on customer acquisition is a diminishing return, whereas retaining customers reduces churn and drives predictable, reliable revenue.
A strong customer retention management strategy ensures:
At Kubix, our agreements are designed to be fearlessly fair and entirely bespoke to your growth objectives, moving beyond the brief to activate value.
While structures vary, most successful agency retainers include: