Case Study
A new brand and Shopify site for an innovative product line.
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Innovative waterproofing technology? Check. Comfortable socks? Check. But no brand, and no website. All they had was a name.
Waterproof sock company Geckowear was the brainchild of two business partners Imran and Hussein, who had years of experience developing products for big name retailers and finally set out to make a product line of their very own. They saw a gap in the market for waterproof socks specifically targeted at the adventurous type, and wasted no time in designing their own line.
The brothers developed an innovative (and now patented) waterproofing technology, known as the triple-layer AirSkin membrane, which allows sweat to escape while keeping water from seeping through. The technology is incredibly effective, and so they knew it was capable of being turned into a killer product: one they decided to call Geckowear.
Waterproof socks were already a well-established product category, with dozens of competitors on the market. But Geckowear knew its technology was unlike anything else out there, and so it needed a brand, and a website to get the message out to the world.
Innovative waterproofing technology? Check. Comfortable socks? Check. But no brand, and no website. All they had was a name.
Waterproof sock company Geckowear was the brainchild of two business partners Imran and Hussein, who had years of experience developing products for big name retailers and finally set out to make a product line of their very own. They saw a gap in the market for waterproof socks specifically targeted at the adventurous type, and wasted no time in designing their own line.
The brothers developed an innovative (and now patented) waterproofing technology, known as the triple-layer AirSkin membrane, which allows sweat to escape while keeping water from seeping through. The technology is incredibly effective, and so they knew it was capable of being turned into a killer product: one they decided to call Geckowear.
Waterproof socks were already a well-established product category, with dozens of competitors on the market. But Geckowear knew its technology was unlike anything else out there, and so it needed a brand, and a website to get the message out to the world.
Innovative waterproofing technology? Check. Comfortable socks? Check. But no brand, and no website. All they had was a name.
Waterproof sock company Geckowear was the brainchild of two business partners Imran and Hussein, who had years of experience developing products for big name retailers and finally set out to make a product line of their very own. They saw a gap in the market for waterproof socks specifically targeted at the adventurous type, and wasted no time in designing their own line.
The brothers developed an innovative (and now patented) waterproofing technology, known as the triple-layer AirSkin membrane, which allows sweat to escape while keeping water from seeping through. The technology is incredibly effective, and so they knew it was capable of being turned into a killer product: one they decided to call Geckowear.
Waterproof socks were already a well-established product category, with dozens of competitors on the market. But Geckowear knew its technology was unlike anything else out there, and so it needed a brand, and a website to get the message out to the world.
Innovative waterproofing technology? Check. Comfortable socks? Check. But no brand, and no website. All they had was a name.
Waterproof sock company Geckowear was the brainchild of two business partners Imran and Hussein, who had years of experience developing products for big name retailers and finally set out to make a product line of their very own. They saw a gap in the market for waterproof socks specifically targeted at the adventurous type, and wasted no time in designing their own line.
The brothers developed an innovative (and now patented) waterproofing technology, known as the triple-layer AirSkin membrane, which allows sweat to escape while keeping water from seeping through. The technology is incredibly effective, and so they knew it was capable of being turned into a killer product: one they decided to call Geckowear.
Waterproof socks were already a well-established product category, with dozens of competitors on the market. But Geckowear knew its technology was unlike anything else out there, and so it needed a brand, and a website to get the message out to the world.
Enter Kubix. We set off on our expedition with Geckowear by creating a complete branding pack, with colours, typefaces and graphics that helped construct a brand identity around Geckowear. We designed what we like to call the ‘Gecko Eye’ - a symbol which became a prominent feature of the branding. In fact, Geckowear loved it so much that they decided to use the Gecko Eye on their products.
At this point we went to work on building their Shopify store. While our team is used to working with brands that stock hundreds or even thousands of products across multiple product collections, Geckowear presented us a unique challenge due to the very focused nature of its product line. Instead of showcasing dozens of collections, we needed to construct a website that showcased both the innovative technology and the design of the socks.
To achieve this, we ensured the uniqueness of Geckowear was on full display, with bold product photography and rich graphics showcasing the individual unique selling points of the socks themselves. Our web design team created bespoke features for pages to help communicate the Geckowear difference, while our creative team worked to contextualise the products with imagery and copy featuring outdoor activities.
The Geckowear site and the brand itself launched in August 2021, immediately driving sales with just three initial products available to purchase.
The power of the brand and the website we designed took such a small product range to great heights, with a new product collection launched in November 2021: the Stealth range. Black Friday coincided with this launch and saw Geckowear attain their highest sales ever.
Enter Kubix. We set off on our expedition with Geckowear by creating a complete branding pack, with colours, typefaces and graphics that helped construct a brand identity around Geckowear. We designed what we like to call the ‘Gecko Eye’ - a symbol which became a prominent feature of the branding. In fact, Geckowear loved it so much that they decided to use the Gecko Eye on their products.
At this point we went to work on building their Shopify store. While our team is used to working with brands that stock hundreds or even thousands of products across multiple product collections, Geckowear presented us a unique challenge due to the very focused nature of its product line. Instead of showcasing dozens of collections, we needed to construct a website that showcased both the innovative technology and the design of the socks.
To achieve this, we ensured the uniqueness of Geckowear was on full display, with bold product photography and rich graphics showcasing the individual unique selling points of the socks themselves. Our web design team created bespoke features for pages to help communicate the Geckowear difference, while our creative team worked to contextualise the products with imagery and copy featuring outdoor activities.
The Geckowear site and the brand itself launched in August 2021, immediately driving sales with just three initial products available to purchase.
The power of the brand and the website we designed took such a small product range to great heights, with a new product collection launched in November 2021: the Stealth range. Black Friday coincided with this launch and saw Geckowear attain their highest sales ever.
“Since we started with Kubix it was clear our vision and alignment has been shared. Not only do they understand the brand, they understand us. We look forward to growing Geckowear together.” - Imran, Geckowear Co-Founder
Enter Kubix. We set off on our expedition with Geckowear by creating a complete branding pack, with colours, typefaces and graphics that helped construct a brand identity around Geckowear. We designed what we like to call the ‘Gecko Eye’ - a symbol which became a prominent feature of the branding. In fact, Geckowear loved it so much that they decided to use the Gecko Eye on their products.
At this point we went to work on building their Shopify store. While our team is used to working with brands that stock hundreds or even thousands of products across multiple product collections, Geckowear presented us a unique challenge due to the very focused nature of its product line. Instead of showcasing dozens of collections, we needed to construct a website that showcased both the innovative technology and the design of the socks.
To achieve this, we ensured the uniqueness of Geckowear was on full display, with bold product photography and rich graphics showcasing the individual unique selling points of the socks themselves. Our web design team created bespoke features for pages to help communicate the Geckowear difference, while our creative team worked to contextualise the products with imagery and copy featuring outdoor activities.
The Geckowear site and the brand itself launched in August 2021, immediately driving sales with just three initial products available to purchase.
The power of the brand and the website we designed took such a small product range to great heights, with a new product collection launched in November 2021: the Stealth range. Black Friday coincided with this launch and saw Geckowear attain their highest sales ever.
Enter Kubix. We set off on our expedition with Geckowear by creating a complete branding pack, with colours, typefaces and graphics that helped construct a brand identity around Geckowear. We designed what we like to call the ‘Gecko Eye’ - a symbol which became a prominent feature of the branding. In fact, Geckowear loved it so much that they decided to use the Gecko Eye on their products.
At this point we went to work on building their Shopify store. While our team is used to working with brands that stock hundreds or even thousands of products across multiple product collections, Geckowear presented us a unique challenge due to the very focused nature of its product line. Instead of showcasing dozens of collections, we needed to construct a website that showcased both the innovative technology and the design of the socks.
To achieve this, we ensured the uniqueness of Geckowear was on full display, with bold product photography and rich graphics showcasing the individual unique selling points of the socks themselves. Our web design team created bespoke features for pages to help communicate the Geckowear difference, while our creative team worked to contextualise the products with imagery and copy featuring outdoor activities.
The Geckowear site and the brand itself launched in August 2021, immediately driving sales with just three initial products available to purchase.
The power of the brand and the website we designed took such a small product range to great heights, with a new product collection launched in November 2021: the Stealth range. Black Friday coincided with this launch and saw Geckowear attain their highest sales ever.
Now it was time to take things up a level. Geckowear enlisted Kubix to take on marketing the brand beyond their Shopify store, including emails, paid ads as well as organic social marketing. We oversaw the development of videos for Geckowear social channels, with new footage featuring stunning outdoor locations with arduous terrain perfect for waterproof socks, and took charge of their regular social posts.
We also reached out to influencers in the outdoor activewear industry to find adventurous personalities who could help us further communicate the innovative features of Geckowear. They took Geckowear on their travels around some of the most breathtaking destinations, from Cumbria to Norway and beyond.
Building a community around Geckowear is something we’re now focusing on as we take their marketing to the next stage. We’ve established a Strava club, allowing customers to share data from their runs, cycles and hikes with others. The data becomes part of a leaderboard in the Strava app, allowing users to compete with each other. This element of competition is something we’ve incorporated into Geckowear’s email campaigns, with free socks given to those who top the leaderboard during a particular period, further building a sense of community amongst Geckowear customers, while driving engagement with the brand.
After climbing all the way to the peak, the sky's the limit for Geckowear. The brand is going from strength to strength, and Imran and Hussein are seeking new ways to further use their cutting edge technology in even more products. Wherever they decide to go next, we here at Kubix will be there to support them as they embark upon their next adventure.
Now it was time to take things up a level. Geckowear enlisted Kubix to take on marketing the brand beyond their Shopify store, including emails, paid ads as well as organic social marketing. We oversaw the development of videos for Geckowear social channels, with new footage featuring stunning outdoor locations with arduous terrain perfect for waterproof socks, and took charge of their regular social posts.
We also reached out to influencers in the outdoor activewear industry to find adventurous personalities who could help us further communicate the innovative features of Geckowear. They took Geckowear on their travels around some of the most breathtaking destinations, from Cumbria to Norway and beyond.
Building a community around Geckowear is something we’re now focusing on as we take their marketing to the next stage. We’ve established a Strava club, allowing customers to share data from their runs, cycles and hikes with others. The data becomes part of a leaderboard in the Strava app, allowing users to compete with each other. This element of competition is something we’ve incorporated into Geckowear’s email campaigns, with free socks given to those who top the leaderboard during a particular period, further building a sense of community amongst Geckowear customers, while driving engagement with the brand.
After climbing all the way to the peak, the sky's the limit for Geckowear. The brand is going from strength to strength, and Imran and Hussein are seeking new ways to further use their cutting edge technology in even more products. Wherever they decide to go next, we here at Kubix will be there to support them as they embark upon their next adventure.
Now it was time to take things up a level. Geckowear enlisted Kubix to take on marketing the brand beyond their Shopify store, including emails, paid ads as well as organic social marketing. We oversaw the development of videos for Geckowear social channels, with new footage featuring stunning outdoor locations with arduous terrain perfect for waterproof socks, and took charge of their regular social posts.
We also reached out to influencers in the outdoor activewear industry to find adventurous personalities who could help us further communicate the innovative features of Geckowear. They took Geckowear on their travels around some of the most breathtaking destinations, from Cumbria to Norway and beyond.
Building a community around Geckowear is something we’re now focusing on as we take their marketing to the next stage. We’ve established a Strava club, allowing customers to share data from their runs, cycles and hikes with others. The data becomes part of a leaderboard in the Strava app, allowing users to compete with each other. This element of competition is something we’ve incorporated into Geckowear’s email campaigns, with free socks given to those who top the leaderboard during a particular period, further building a sense of community amongst Geckowear customers, while driving engagement with the brand.
After climbing all the way to the peak, the sky's the limit for Geckowear. The brand is going from strength to strength, and Imran and Hussein are seeking new ways to further use their cutting edge technology in even more products. Wherever they decide to go next, we here at Kubix will be there to support them as they embark upon their next adventure.
Now it was time to take things up a level. Geckowear enlisted Kubix to take on marketing the brand beyond their Shopify store, including emails, paid ads as well as organic social marketing. We oversaw the development of videos for Geckowear social channels, with new footage featuring stunning outdoor locations with arduous terrain perfect for waterproof socks, and took charge of their regular social posts.
We also reached out to influencers in the outdoor activewear industry to find adventurous personalities who could help us further communicate the innovative features of Geckowear. They took Geckowear on their travels around some of the most breathtaking destinations, from Cumbria to Norway and beyond.
Building a community around Geckowear is something we’re now focusing on as we take their marketing to the next stage. We’ve established a Strava club, allowing customers to share data from their runs, cycles and hikes with others. The data becomes part of a leaderboard in the Strava app, allowing users to compete with each other. This element of competition is something we’ve incorporated into Geckowear’s email campaigns, with free socks given to those who top the leaderboard during a particular period, further building a sense of community amongst Geckowear customers, while driving engagement with the brand.
After climbing all the way to the peak, the sky's the limit for Geckowear. The brand is going from strength to strength, and Imran and Hussein are seeking new ways to further use their cutting edge technology in even more products. Wherever they decide to go next, we here at Kubix will be there to support them as they embark upon their next adventure.
2023 has seen TikTok rise to new heights and it's popularity now makes it a must for brands if they want to be reaching out to younger and wider audiences. This is why we were keen to make a name for Geckowear on the platform. Armed with a bucketload of creative ideas and the Geckowear socks themselves, our team got to work creating content. The strategy? Catch people's attention by showcasing the socks' waterproof capabilities in weird and wacky ways. From bath bomb explosions to pot noodle protection, not only have our team had fun creating the content, but Geckowear have been reaping the benefits too.
With 980K views (and counting), 17.3K likes, and a follower count rising daily, in just a matter of months we've seen success that is translating into brand awareness and, most importantly, sales. The best part? Other brands are starting to notice. Imitation is the sincerest form of flattery, right? So when we noticed one of Geckowear's main competitors start to alter their TikTok content, creating experimental and wacky videos just like us, we couldn't help but feel a little proud.
2023 has seen TikTok rise to new heights and it's popularity now makes it a must for brands if they want to be reaching out to younger and wider audiences. This is why we were keen to make a name for Geckowear on the platform. Armed with a bucketload of creative ideas and the Geckowear socks themselves, our team got to work creating content. The strategy? Catch people's attention by showcasing the socks' waterproof capabilities in weird and wacky ways. From bath bomb explosions to pot noodle protection, not only have our team had fun creating the content, but Geckowear have been reaping the benefits too.
With 980K views (and counting), 17.3K likes, and a follower count rising daily, in just a matter of months we've seen success that is translating into brand awareness and, most importantly, sales. The best part? Other brands are starting to notice. Imitation is the sincerest form of flattery, right? So when we noticed one of Geckowear's main competitors start to alter their TikTok content, creating experimental and wacky videos just like us, we couldn't help but feel a little proud.
2023 has seen TikTok rise to new heights and it's popularity now makes it a must for brands if they want to be reaching out to younger and wider audiences. This is why we were keen to make a name for Geckowear on the platform. Armed with a bucketload of creative ideas and the Geckowear socks themselves, our team got to work creating content. The strategy? Catch people's attention by showcasing the socks' waterproof capabilities in weird and wacky ways. From bath bomb explosions to pot noodle protection, not only have our team had fun creating the content, but Geckowear have been reaping the benefits too.
With 980K views (and counting), 17.3K likes, and a follower count rising daily, in just a matter of months we've seen success that is translating into brand awareness and, most importantly, sales. The best part? Other brands are starting to notice. Imitation is the sincerest form of flattery, right? So when we noticed one of Geckowear's main competitors start to alter their TikTok content, creating experimental and wacky videos just like us, we couldn't help but feel a little proud.
2023 has seen TikTok rise to new heights and it's popularity now makes it a must for brands if they want to be reaching out to younger and wider audiences. This is why we were keen to make a name for Geckowear on the platform. Armed with a bucketload of creative ideas and the Geckowear socks themselves, our team got to work creating content. The strategy? Catch people's attention by showcasing the socks' waterproof capabilities in weird and wacky ways. From bath bomb explosions to pot noodle protection, not only have our team had fun creating the content, but Geckowear have been reaping the benefits too.
With 980K views (and counting), 17.3K likes, and a follower count rising daily, in just a matter of months we've seen success that is translating into brand awareness and, most importantly, sales. The best part? Other brands are starting to notice. Imitation is the sincerest form of flattery, right? So when we noticed one of Geckowear's main competitors start to alter their TikTok content, creating experimental and wacky videos just like us, we couldn't help but feel a little proud.
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