Pliés, Pointe Shoes & Plenty of Potential.
Choreographing a dance isn’t just about moving from step to step. It’s about the way the dancers flow from one moment to the next. The placement of the feet, the movement of the body, the line from the shoulder to the very tip of the finger. Every little detail works together to create something spectacular.
When Royal Academy of Dance Enterprises came to us wanting a brand new website for their online store, we approached the project in much the same way: with a strict focus on the details that would make it something beautiful.
As the retail arm of The Royal Academy of Dance, RAD Enterprises was created as a resource for dancers and dance teachers, selling syllabuses, RAD approved uniforms and even gifts. Although based in the UK, 50% of their customer base is international. With brick and mortar stores located in London and around the world, providing user-friendly access to all of the dancers that need it is an important part of what they do.
A prestigious dance company needs an impressive website and the current platform that RAD Enterprises were working from was proving outdated and unfit for the task at hand. But it wasn’t just the website that needed a modern flair - their retail system also needed an overhaul and the two needed to work seamlessly together. Enter: Kubix, stage left. We got to work implementing a whole new website and way of working that would move this company forward to growth.