Case Study
How Shopify Plus migration experts at Kubix replatformed The Fine Cheese Co. from Magento to Shopify Plus, protecting SEO while simplifying its operational and eCommerce tech stack before taking on paid media and retention as a growth partner.
The Fine Cheese Co. is a family-owned British artisan cheese company based in Bath, selecting, maturing and producing fine cheeses, crackers and accompaniments for consumers and over 1,100 stockists across 50+ countries.
Kubix replatformed The Fine Cheese Co. from Magento to Shopify Plus, creating a scalable, low-maintenance store with predictable running costs and empowering the in-house team with full control. We delivered a clean, SEO-safe migration across products, content, redirects and historical data, followed by hands-on training to support confident trading from day one.
The new store introduced a new subscription experience, configurable gifting and a delivery date picker integrated directly into the Shopify Plus checkout. Behind the scenes, Kubix connected Flair, DPD and the workflows used by The Fine Cheese Co. to manage complex orders, helping simplify fulfilment without compromising the customer experience.
Following launch, Kubix took over paid media, email and retention, replacing a single blended ROAS with full-funnel measurement.
The Fine Cheese Co. is a family-owned British artisan cheese company based in Bath, selecting, maturing and producing fine cheeses, crackers and accompaniments for consumers and over 1,100 stockists across 50+ countries.
Kubix replatformed The Fine Cheese Co. from Magento to Shopify Plus, creating a scalable, low-maintenance store with predictable running costs and empowering the in-house team with full control. We delivered a clean, SEO-safe migration across products, content, redirects and historical data, followed by hands-on training to support confident trading from day one.
The new store introduced a new subscription experience, configurable gifting and a delivery date picker integrated directly into the Shopify Plus checkout. Behind the scenes, Kubix connected Flair, DPD and the workflows used by The Fine Cheese Co. to manage complex orders, helping simplify fulfilment without compromising the customer experience.
Following launch, Kubix took over paid media, email and retention, replacing a single blended ROAS with full-funnel measurement.
The Fine Cheese Co. is a family-owned British artisan cheese company based in Bath, selecting, maturing and producing fine cheeses, crackers and accompaniments for consumers and over 1,100 stockists across 50+ countries.
Kubix replatformed The Fine Cheese Co. from Magento to Shopify Plus, creating a scalable, low-maintenance store with predictable running costs and empowering the in-house team with full control. We delivered a clean, SEO-safe migration across products, content, redirects and historical data, followed by hands-on training to support confident trading from day one.
The new store introduced a new subscription experience, configurable gifting and a delivery date picker integrated directly into the Shopify Plus checkout. Behind the scenes, Kubix connected Flair, DPD and the workflows used by The Fine Cheese Co. to manage complex orders, helping simplify fulfilment without compromising the customer experience.
Following launch, Kubix took over paid media, email and retention, replacing a single blended ROAS with full-funnel measurement.
The Fine Cheese Co. is a family-owned British artisan cheese company based in Bath, selecting, maturing and producing fine cheeses, crackers and accompaniments for consumers and over 1,100 stockists across 50+ countries.
Kubix replatformed The Fine Cheese Co. from Magento to Shopify Plus, creating a scalable, low-maintenance store with predictable running costs and empowering the in-house team with full control. We delivered a clean, SEO-safe migration across products, content, redirects and historical data, followed by hands-on training to support confident trading from day one.
The new store introduced a new subscription experience, configurable gifting and a delivery date picker integrated directly into the Shopify Plus checkout. Behind the scenes, Kubix connected Flair, DPD and the workflows used by The Fine Cheese Co. to manage complex orders, helping simplify fulfilment without compromising the customer experience.
Following launch, Kubix took over paid media, email and retention, replacing a single blended ROAS with full-funnel measurement.
The Fine Cheese Co. had been operating on Magento for a number of years, but the cost and complexity of maintaining the platform had started to spiral. Updates were heavy, simple changes required developer support, and the team had limited control over how quickly the site could evolve.
The move to Shopify Plus was an opportunity to change that. Kubix worked closely with the team to understand not only what needed to move, but which parts of the existing setup were creating unnecessary cost, friction and dependency.
Products, collections, pages, blog posts and historical orders all formed part of the migration. Rather than treating the project as a straightforward transfer of data, Kubix had to work through how years of Magento structures and operational dependencies would translate into Shopify.
At the same time, we protected the organic visibility the business had built over years on Magento. Detailed URL mapping, redirects and content migration formed a core part of the project, ensuring the move to Shopify did not come at the expense of valuable search equity.
The result was not simply a new storefront. It was a more manageable foundation that reduced the business's dependence on a costly legacy platform while giving the team greater control over how the store could evolve.
The Fine Cheese Co. had been operating on Magento for a number of years, but the cost and complexity of maintaining the platform had started to spiral. Updates were heavy, simple changes required developer support, and the team had limited control over how quickly the site could evolve.
The move to Shopify Plus was an opportunity to change that. Kubix worked closely with the team to understand not only what needed to move, but which parts of the existing setup were creating unnecessary cost, friction and dependency.
Products, collections, pages, blog posts and historical orders all formed part of the migration. Rather than treating the project as a straightforward transfer of data, Kubix had to work through how years of Magento structures and operational dependencies would translate into Shopify.
At the same time, we protected the organic visibility the business had built over years on Magento. Detailed URL mapping, redirects and content migration formed a core part of the project, ensuring the move to Shopify did not come at the expense of valuable search equity.
The result was not simply a new storefront. It was a more manageable foundation that reduced the business's dependence on a costly legacy platform while giving the team greater control over how the store could evolve.
The Fine Cheese Co. had been operating on Magento for a number of years, but the cost and complexity of maintaining the platform had started to spiral. Updates were heavy, simple changes required developer support, and the team had limited control over how quickly the site could evolve.
The move to Shopify Plus was an opportunity to change that. Kubix worked closely with the team to understand not only what needed to move, but which parts of the existing setup were creating unnecessary cost, friction and dependency.
Products, collections, pages, blog posts and historical orders all formed part of the migration. Rather than treating the project as a straightforward transfer of data, Kubix had to work through how years of Magento structures and operational dependencies would translate into Shopify.
At the same time, we protected the organic visibility the business had built over years on Magento. Detailed URL mapping, redirects and content migration formed a core part of the project, ensuring the move to Shopify did not come at the expense of valuable search equity.
The result was not simply a new storefront. It was a more manageable foundation that reduced the business's dependence on a costly legacy platform while giving the team greater control over how the store could evolve.
The Fine Cheese Co. had been operating on Magento for a number of years, but the cost and complexity of maintaining the platform had started to spiral. Updates were heavy, simple changes required developer support, and the team had limited control over how quickly the site could evolve.
The move to Shopify Plus was an opportunity to change that. Kubix worked closely with the team to understand not only what needed to move, but which parts of the existing setup were creating unnecessary cost, friction and dependency.
Products, collections, pages, blog posts and historical orders all formed part of the migration. Rather than treating the project as a straightforward transfer of data, Kubix had to work through how years of Magento structures and operational dependencies would translate into Shopify.
At the same time, we protected the organic visibility the business had built over years on Magento. Detailed URL mapping, redirects and content migration formed a core part of the project, ensuring the move to Shopify did not come at the expense of valuable search equity.
The result was not simply a new storefront. It was a more manageable foundation that reduced the business's dependence on a costly legacy platform while giving the team greater control over how the store could evolve.
Food retail introduces additional layers of complexity. The Fine Cheese Co. needed to manage products with different weights and variants, perishable stock, seasonal availability, hampers, curated bundles and gifting, all without making day-to-day operations harder for the team.
The complexity continued into the customer experience. An individual cheese and a curated hamper required very different product journeys, so Kubix created dedicated Shopify structures for each.
Individual product pages could surface details such as pack weight, nutritional information, recommended pairings and product-specific FAQs. Hampers and configurable bundles could reference the individual products inside them, giving customers a clearer view of exactly what was included.
Shopify metafields and metaobjects created the structure behind these experiences, giving The Fine Cheese Co. greater flexibility to manage rich product information without hardcoding it into the site.
The operational challenge was just as significant.
On Magento, mixed orders were particularly complex. Cheese and non-cheese products could require fulfilment from different areas of the business, meaning the contents of an order needed to determine which information reached which team.
Add a gift or hamper into the mix and the process became more complicated again. Gift orders often required a bespoke message to be printed on A5 paper and included with the order, something the team wanted to happen automatically rather than becoming another manual task.
Solving those requirements through further Magento development would have added to the cost and technical debt the business was already trying to escape.
Instead of recreating the same complexity inside Shopify, Kubix used the migration to rethink how these workflows should operate. The right operational information could be generated from the contents of each order, while processes such as producing bespoke gift messages could happen automatically.
Food retail introduces additional layers of complexity. The Fine Cheese Co. needed to manage products with different weights and variants, perishable stock, seasonal availability, hampers, curated bundles and gifting, all without making day-to-day operations harder for the team.
The complexity continued into the customer experience. An individual cheese and a curated hamper required very different product journeys, so Kubix created dedicated Shopify structures for each.
Individual product pages could surface details such as pack weight, nutritional information, recommended pairings and product-specific FAQs. Hampers and configurable bundles could reference the individual products inside them, giving customers a clearer view of exactly what was included.
Shopify metafields and metaobjects created the structure behind these experiences, giving The Fine Cheese Co. greater flexibility to manage rich product information without hardcoding it into the site.
The operational challenge was just as significant.
On Magento, mixed orders were particularly complex. Cheese and non-cheese products could require fulfilment from different areas of the business, meaning the contents of an order needed to determine which information reached which team.
Add a gift or hamper into the mix and the process became more complicated again. Gift orders often required a bespoke message to be printed on A5 paper and included with the order, something the team wanted to happen automatically rather than becoming another manual task.
Solving those requirements through further Magento development would have added to the cost and technical debt the business was already trying to escape.
Instead of recreating the same complexity inside Shopify, Kubix used the migration to rethink how these workflows should operate. The right operational information could be generated from the contents of each order, while processes such as producing bespoke gift messages could happen automatically.
Food retail introduces additional layers of complexity. The Fine Cheese Co. needed to manage products with different weights and variants, perishable stock, seasonal availability, hampers, curated bundles and gifting, all without making day-to-day operations harder for the team.
The complexity continued into the customer experience. An individual cheese and a curated hamper required very different product journeys, so Kubix created dedicated Shopify structures for each.
Individual product pages could surface details such as pack weight, nutritional information, recommended pairings and product-specific FAQs. Hampers and configurable bundles could reference the individual products inside them, giving customers a clearer view of exactly what was included.
Shopify metafields and metaobjects created the structure behind these experiences, giving The Fine Cheese Co. greater flexibility to manage rich product information without hardcoding it into the site.
The operational challenge was just as significant.
On Magento, mixed orders were particularly complex. Cheese and non-cheese products could require fulfilment from different areas of the business, meaning the contents of an order needed to determine which information reached which team.
Add a gift or hamper into the mix and the process became more complicated again. Gift orders often required a bespoke message to be printed on A5 paper and included with the order, something the team wanted to happen automatically rather than becoming another manual task.
Solving those requirements through further Magento development would have added to the cost and technical debt the business was already trying to escape.
Instead of recreating the same complexity inside Shopify, Kubix used the migration to rethink how these workflows should operate. The right operational information could be generated from the contents of each order, while processes such as producing bespoke gift messages could happen automatically.
Food retail introduces additional layers of complexity. The Fine Cheese Co. needed to manage products with different weights and variants, perishable stock, seasonal availability, hampers, curated bundles and gifting, all without making day-to-day operations harder for the team.
The complexity continued into the customer experience. An individual cheese and a curated hamper required very different product journeys, so Kubix created dedicated Shopify structures for each.
Individual product pages could surface details such as pack weight, nutritional information, recommended pairings and product-specific FAQs. Hampers and configurable bundles could reference the individual products inside them, giving customers a clearer view of exactly what was included.
Shopify metafields and metaobjects created the structure behind these experiences, giving The Fine Cheese Co. greater flexibility to manage rich product information without hardcoding it into the site.
The operational challenge was just as significant.
On Magento, mixed orders were particularly complex. Cheese and non-cheese products could require fulfilment from different areas of the business, meaning the contents of an order needed to determine which information reached which team.
Add a gift or hamper into the mix and the process became more complicated again. Gift orders often required a bespoke message to be printed on A5 paper and included with the order, something the team wanted to happen automatically rather than becoming another manual task.
Solving those requirements through further Magento development would have added to the cost and technical debt the business was already trying to escape.
Instead of recreating the same complexity inside Shopify, Kubix used the migration to rethink how these workflows should operate. The right operational information could be generated from the contents of each order, while processes such as producing bespoke gift messages could happen automatically.
For The Fine Cheese Co., delivery is more complex than simply offering standard or next-day shipping.
Customers are often ordering for birthdays, celebrations and gifts, making the arrival date part of the purchase itself. At the same time, the business is working with perishable products, defined fulfilment days and orders whose contents can affect when and how they can be dispatched.
Kubix introduced Flare directly into the Shopify Plus checkout, allowing customers to select an appropriate arrival date before completing their purchase.
Available dates and delivery options could respond to factors including the products in the basket, the customer's postcode and the areas The Fine Cheese Co. could serve on particular days.
The customer-facing experience was only one part of the solution.
The selected date connected into the workflows behind the order. Orders could be held and released at the right time, helping prevent fulfilment processes and DPD labels from being triggered too early or too late.
Kubix also introduced clearer ways for customers to communicate important information before placing an order. Substitution preferences helped the team understand what a customer wanted to happen when a particular fresh product was unavailable, reducing the need to chase customers while an order was already being prepared.
Delivery instructions could also flow through to the DPD label, giving fulfilment teams and the courier the information they needed without relying on another manual step.
Alongside this, Kubix delivered a deeper connection with DPD, The Fine Cheese Co.'s exclusive courier. Labels could be produced without teams downloading and importing spreadsheets, while tracking information was returned to Shopify automatically.
That gave customers and the customer service team a much clearer view of every delivery.
What looks like a simple date picker to the customer is connected to a much more considered operational workflow behind the scenes.
For The Fine Cheese Co., delivery is more complex than simply offering standard or next-day shipping.
Customers are often ordering for birthdays, celebrations and gifts, making the arrival date part of the purchase itself. At the same time, the business is working with perishable products, defined fulfilment days and orders whose contents can affect when and how they can be dispatched.
Kubix introduced Flare directly into the Shopify Plus checkout, allowing customers to select an appropriate arrival date before completing their purchase.
Available dates and delivery options could respond to factors including the products in the basket, the customer's postcode and the areas The Fine Cheese Co. could serve on particular days.
The customer-facing experience was only one part of the solution.
The selected date connected into the workflows behind the order. Orders could be held and released at the right time, helping prevent fulfilment processes and DPD labels from being triggered too early or too late.
Kubix also introduced clearer ways for customers to communicate important information before placing an order. Substitution preferences helped the team understand what a customer wanted to happen when a particular fresh product was unavailable, reducing the need to chase customers while an order was already being prepared.
Delivery instructions could also flow through to the DPD label, giving fulfilment teams and the courier the information they needed without relying on another manual step.
Alongside this, Kubix delivered a deeper connection with DPD, The Fine Cheese Co.'s exclusive courier. Labels could be produced without teams downloading and importing spreadsheets, while tracking information was returned to Shopify automatically.
That gave customers and the customer service team a much clearer view of every delivery.
What looks like a simple date picker to the customer is connected to a much more considered operational workflow behind the scenes.
For The Fine Cheese Co., delivery is more complex than simply offering standard or next-day shipping.
Customers are often ordering for birthdays, celebrations and gifts, making the arrival date part of the purchase itself. At the same time, the business is working with perishable products, defined fulfilment days and orders whose contents can affect when and how they can be dispatched.
Kubix introduced Flare directly into the Shopify Plus checkout, allowing customers to select an appropriate arrival date before completing their purchase.
Available dates and delivery options could respond to factors including the products in the basket, the customer's postcode and the areas The Fine Cheese Co. could serve on particular days.
The customer-facing experience was only one part of the solution.
The selected date connected into the workflows behind the order. Orders could be held and released at the right time, helping prevent fulfilment processes and DPD labels from being triggered too early or too late.
Kubix also introduced clearer ways for customers to communicate important information before placing an order. Substitution preferences helped the team understand what a customer wanted to happen when a particular fresh product was unavailable, reducing the need to chase customers while an order was already being prepared.
Delivery instructions could also flow through to the DPD label, giving fulfilment teams and the courier the information they needed without relying on another manual step.
Alongside this, Kubix delivered a deeper connection with DPD, The Fine Cheese Co.'s exclusive courier. Labels could be produced without teams downloading and importing spreadsheets, while tracking information was returned to Shopify automatically.
That gave customers and the customer service team a much clearer view of every delivery.
What looks like a simple date picker to the customer is connected to a much more considered operational workflow behind the scenes.
For The Fine Cheese Co., delivery is more complex than simply offering standard or next-day shipping.
Customers are often ordering for birthdays, celebrations and gifts, making the arrival date part of the purchase itself. At the same time, the business is working with perishable products, defined fulfilment days and orders whose contents can affect when and how they can be dispatched.
Kubix introduced Flare directly into the Shopify Plus checkout, allowing customers to select an appropriate arrival date before completing their purchase.
Available dates and delivery options could respond to factors including the products in the basket, the customer's postcode and the areas The Fine Cheese Co. could serve on particular days.
The customer-facing experience was only one part of the solution.
The selected date connected into the workflows behind the order. Orders could be held and released at the right time, helping prevent fulfilment processes and DPD labels from being triggered too early or too late.
Kubix also introduced clearer ways for customers to communicate important information before placing an order. Substitution preferences helped the team understand what a customer wanted to happen when a particular fresh product was unavailable, reducing the need to chase customers while an order was already being prepared.
Delivery instructions could also flow through to the DPD label, giving fulfilment teams and the courier the information they needed without relying on another manual step.
Alongside this, Kubix delivered a deeper connection with DPD, The Fine Cheese Co.'s exclusive courier. Labels could be produced without teams downloading and importing spreadsheets, while tracking information was returned to Shopify automatically.
That gave customers and the customer service team a much clearer view of every delivery.
What looks like a simple date picker to the customer is connected to a much more considered operational workflow behind the scenes.
Before the new store launched, The Fine Cheese Co. had also made the decision to move its marketing to Kubix, bringing the store build and growth activity under one team. Kubix began with free audits of the existing Google, Meta and Mailchimp accounts. Rather than inheriting the accounts as they were, Kubix restructured them around a full-funnel strategy.
Underperforming keywords and ads were switched off, new shopping campaigns were built to support Performance Max properly, and Meta was rebuilt with prospecting, mid-funnel and retargeting layers, each with dedicated creative. Server-side tracking gave the business reliable attribution for the first time since consent mode changes had undermined its data.
Email moved from Mailchimp to Klaviyo, where Kubix built the retention foundation the business had never had.
Before the new store launched, The Fine Cheese Co. had also made the decision to move its marketing to Kubix, bringing the store build and growth activity under one team. Kubix began with free audits of the existing Google, Meta and Mailchimp accounts. Rather than inheriting the accounts as they were, Kubix restructured them around a full-funnel strategy.
Underperforming keywords and ads were switched off, new shopping campaigns were built to support Performance Max properly, and Meta was rebuilt with prospecting, mid-funnel and retargeting layers, each with dedicated creative. Server-side tracking gave the business reliable attribution for the first time since consent mode changes had undermined its data.
Email moved from Mailchimp to Klaviyo, where Kubix built the retention foundation the business had never had.
Before the new store launched, The Fine Cheese Co. had also made the decision to move its marketing to Kubix, bringing the store build and growth activity under one team. Kubix began with free audits of the existing Google, Meta and Mailchimp accounts. Rather than inheriting the accounts as they were, Kubix restructured them around a full-funnel strategy.
Underperforming keywords and ads were switched off, new shopping campaigns were built to support Performance Max properly, and Meta was rebuilt with prospecting, mid-funnel and retargeting layers, each with dedicated creative. Server-side tracking gave the business reliable attribution for the first time since consent mode changes had undermined its data.
Email moved from Mailchimp to Klaviyo, where Kubix built the retention foundation the business had never had.
Before the new store launched, The Fine Cheese Co. had also made the decision to move its marketing to Kubix, bringing the store build and growth activity under one team. Kubix began with free audits of the existing Google, Meta and Mailchimp accounts. Rather than inheriting the accounts as they were, Kubix restructured them around a full-funnel strategy.
Underperforming keywords and ads were switched off, new shopping campaigns were built to support Performance Max properly, and Meta was rebuilt with prospecting, mid-funnel and retargeting layers, each with dedicated creative. Server-side tracking gave the business reliable attribution for the first time since consent mode changes had undermined its data.
Email moved from Mailchimp to Klaviyo, where Kubix built the retention foundation the business had never had.
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