Sweet Dreams Are Made of These.
When you fall asleep, what do you dream of?
Our dreams take us to wonderful places. Places where anything is possible, and we’re not limited by our everyday reality.
But many of us wake up and instantly forget our crazy midnight ramblings or wild stories.
When entrepreneur Alex fell asleep and started dreaming back in 2019, he woke up with an idea that stayed with him long after his morning coffee. It was a business idea - and a good one at that.
In Alex’s dream, he and his sister Jess started their own business selling pick ‘n’ mix sweets to the masses. It was simple, it was scalable - and what’s more, it was doable.
One phone call was all it took. Alex and his sister Jess got together and started working on their business model, and within a month Pick Yo Mix was born. Sweet dreams - as it turned out - were simply made of sweets.
Pick Yo Mix launched with just two products: the Ultimate Mix, where customers could pick a kilogram’s worth of their own blend of 10 sweets, and the Mega Mix, a surprise kilo selection of sweets from their range. With a basic Shopify site up and running and huge supplies of popular pick ‘n’ mix sweets arriving at their door, it only took three months for sales to pick up. As their stock levels grew, Jess and Alex invested in a storage unit to ship their pick ‘n’ mix bags from, and the number of customers rose to the thousands.