AIMAMA

AIMAMA is a children’s clothing brand known for playful prints, soft colours and easy-to-wear designs inspired by kids’ drawings. We partnered with AIMAMA to refresh their digital foundations and establish a clearer path to growth across paid social and retention. We built a performance strategy to increase conversion, returning customer rate and overall brand exposure. With new campaign structures across Meta and Google, updated creative, improved feed quality and a retention plan centred on Klaviyo to deepen customer relationships.