Fulton Umbrellas

Fulton Umbrellas is the leading designer and manufacturer of premium umbrellas, trusted for over 65 years for its craftsmanship, innovation and British heritage, known globally as the official supplier to the Royal Household. Migrating Fulton Umbrellas to Shopify from a legacy platform, we delivered a fast, mobile-first eCommerce experience with refined navigation, intuitive filtering whilst preserving SEO value. We integrated Microsoft Business Central for automated order processing and real-time inventory sync removing manual workflows and improving fulfilment efficiency. The new site also introduced multi-currency and duty-inclusive pricing to support international expansion, while laying a clear foundation for B2B enablement through Shopify Plus. Delivering a complete migration to a high-performing store that reflects Fulton’s legacy of quality while empowering global growth through scalable, efficient eCommerce.