Case Study
See how Kubix rebuilt Ted Baker’s Shopify store, UX, paid media and Klaviyo foundations, increasing conversion rate by over 100% and average order value by 16%.
Ted Baker needed more than a new Shopify store. Relaunching the brand online required a complete eCommerce operation capable of attracting customers, converting demand and rebuilding long-term customer relationships from day one.
Kubix worked across Shopify development, UX, CRO, paid media and retention to rebuild the online channel as one connected commercial system. We created a flexible Shopify storefront, reshaped product discovery using behavioural data, rebuilt acquisition across Meta and Google, migrated customer data and lifecycle marketing into Klaviyo, and established the measurement foundations required for continuous optimisation.
The result was a stronger and more manageable eCommerce operation, increased conversion rates and average order value, while supporting record sales following Ted Baker’s return to market.
Ted Baker needed more than a new Shopify store. Relaunching the brand online required a complete eCommerce operation capable of attracting customers, converting demand and rebuilding long-term customer relationships from day one.
Kubix worked across Shopify development, UX, CRO, paid media and retention to rebuild the online channel as one connected commercial system. We created a flexible Shopify storefront, reshaped product discovery using behavioural data, rebuilt acquisition across Meta and Google, migrated customer data and lifecycle marketing into Klaviyo, and established the measurement foundations required for continuous optimisation.
The result was a stronger and more manageable eCommerce operation, increased conversion rates and average order value, while supporting record sales following Ted Baker’s return to market.
Ted Baker needed more than a new Shopify store. Relaunching the brand online required a complete eCommerce operation capable of attracting customers, converting demand and rebuilding long-term customer relationships from day one.
Kubix worked across Shopify development, UX, CRO, paid media and retention to rebuild the online channel as one connected commercial system. We created a flexible Shopify storefront, reshaped product discovery using behavioural data, rebuilt acquisition across Meta and Google, migrated customer data and lifecycle marketing into Klaviyo, and established the measurement foundations required for continuous optimisation.
The result was a stronger and more manageable eCommerce operation, increased conversion rates and average order value, while supporting record sales following Ted Baker’s return to market.
Ted Baker needed more than a new Shopify store. Relaunching the brand online required a complete eCommerce operation capable of attracting customers, converting demand and rebuilding long-term customer relationships from day one.
Kubix worked across Shopify development, UX, CRO, paid media and retention to rebuild the online channel as one connected commercial system. We created a flexible Shopify storefront, reshaped product discovery using behavioural data, rebuilt acquisition across Meta and Google, migrated customer data and lifecycle marketing into Klaviyo, and established the measurement foundations required for continuous optimisation.
The result was a stronger and more manageable eCommerce operation, increased conversion rates and average order value, while supporting record sales following Ted Baker’s return to market.
We rebuilt Ted Baker’s Shopify storefront with a new front end and a library of bespoke, reusable sections. This gave the internal team greater control over page layouts and content updates without relying on continuous developer support.
The project also included a full theme rebuild, content migration and stronger tracking foundations, ensuring the new storefront was designed to support both everyday trading and ongoing optimisation.
Using behavioural, heatmap and attribution data, we identified how customers were interacting with the storefront and where they were losing momentum.
These insights informed changes to navigation, page sections and product-discovery journeys. Rather than designing around assumptions, we rebuilt key areas of the experience around how customers actually browsed and selected products.
Shopify Search & Discovery was also used to create clearer routes between content, collections and relevant products.
We rebuilt Ted Baker’s Shopify storefront with a new front end and a library of bespoke, reusable sections. This gave the internal team greater control over page layouts and content updates without relying on continuous developer support.
The project also included a full theme rebuild, content migration and stronger tracking foundations, ensuring the new storefront was designed to support both everyday trading and ongoing optimisation.
Using behavioural, heatmap and attribution data, we identified how customers were interacting with the storefront and where they were losing momentum.
These insights informed changes to navigation, page sections and product-discovery journeys. Rather than designing around assumptions, we rebuilt key areas of the experience around how customers actually browsed and selected products.
Shopify Search & Discovery was also used to create clearer routes between content, collections and relevant products.
We rebuilt Ted Baker’s Shopify storefront with a new front end and a library of bespoke, reusable sections. This gave the internal team greater control over page layouts and content updates without relying on continuous developer support.
The project also included a full theme rebuild, content migration and stronger tracking foundations, ensuring the new storefront was designed to support both everyday trading and ongoing optimisation.
Using behavioural, heatmap and attribution data, we identified how customers were interacting with the storefront and where they were losing momentum.
These insights informed changes to navigation, page sections and product-discovery journeys. Rather than designing around assumptions, we rebuilt key areas of the experience around how customers actually browsed and selected products.
Shopify Search & Discovery was also used to create clearer routes between content, collections and relevant products.
We rebuilt Ted Baker’s Shopify storefront with a new front end and a library of bespoke, reusable sections. This gave the internal team greater control over page layouts and content updates without relying on continuous developer support.
The project also included a full theme rebuild, content migration and stronger tracking foundations, ensuring the new storefront was designed to support both everyday trading and ongoing optimisation.
Using behavioural, heatmap and attribution data, we identified how customers were interacting with the storefront and where they were losing momentum.
These insights informed changes to navigation, page sections and product-discovery journeys. Rather than designing around assumptions, we rebuilt key areas of the experience around how customers actually browsed and selected products.
Shopify Search & Discovery was also used to create clearer routes between content, collections and relevant products.
We supported Ted Baker across paid media strategy, creative development and campaign execution, helping the brand reconnect with existing customers while reaching new audiences across Meta and Google.
As performance signals strengthened, we restructured the accounts to support greater scale. An ongoing testing programme helped the team learn quickly, improve creative and audience decisions, and reduce inefficient spend.
This connected approach contributed to record-breaking sales following Ted Baker’s return to market.
Alongside the Shopify relaunch, we rebuilt Ted Baker’s retention foundations in Klaviyo.
Existing customer data was migrated and structured to support more effective segmentation and personalisation. We also planned and managed email-domain warming ahead of launch, helping protect deliverability as marketing activity resumed.
Lifecycle messaging was then mapped around customer intent and purchase behaviour, creating stronger foundations for repeat purchase, winback and post-purchase journeys.
We supported Ted Baker across paid media strategy, creative development and campaign execution, helping the brand reconnect with existing customers while reaching new audiences across Meta and Google.
As performance signals strengthened, we restructured the accounts to support greater scale. An ongoing testing programme helped the team learn quickly, improve creative and audience decisions, and reduce inefficient spend.
This connected approach contributed to record-breaking sales following Ted Baker’s return to market.
Alongside the Shopify relaunch, we rebuilt Ted Baker’s retention foundations in Klaviyo.
Existing customer data was migrated and structured to support more effective segmentation and personalisation. We also planned and managed email-domain warming ahead of launch, helping protect deliverability as marketing activity resumed.
Lifecycle messaging was then mapped around customer intent and purchase behaviour, creating stronger foundations for repeat purchase, winback and post-purchase journeys.
We supported Ted Baker across paid media strategy, creative development and campaign execution, helping the brand reconnect with existing customers while reaching new audiences across Meta and Google.
As performance signals strengthened, we restructured the accounts to support greater scale. An ongoing testing programme helped the team learn quickly, improve creative and audience decisions, and reduce inefficient spend.
This connected approach contributed to record-breaking sales following Ted Baker’s return to market.
Alongside the Shopify relaunch, we rebuilt Ted Baker’s retention foundations in Klaviyo.
Existing customer data was migrated and structured to support more effective segmentation and personalisation. We also planned and managed email-domain warming ahead of launch, helping protect deliverability as marketing activity resumed.
Lifecycle messaging was then mapped around customer intent and purchase behaviour, creating stronger foundations for repeat purchase, winback and post-purchase journeys.
We supported Ted Baker across paid media strategy, creative development and campaign execution, helping the brand reconnect with existing customers while reaching new audiences across Meta and Google.
As performance signals strengthened, we restructured the accounts to support greater scale. An ongoing testing programme helped the team learn quickly, improve creative and audience decisions, and reduce inefficient spend.
This connected approach contributed to record-breaking sales following Ted Baker’s return to market.
Alongside the Shopify relaunch, we rebuilt Ted Baker’s retention foundations in Klaviyo.
Existing customer data was migrated and structured to support more effective segmentation and personalisation. We also planned and managed email-domain warming ahead of launch, helping protect deliverability as marketing activity resumed.
Lifecycle messaging was then mapped around customer intent and purchase behaviour, creating stronger foundations for repeat purchase, winback and post-purchase journeys.
The work did not stop when the new store launched.
We continued to analyse customer behaviour and trading priorities, identifying where changes could reduce friction, improve clarity and give customers greater confidence throughout the shopping journey.
Each improvement was prioritised according to its likely commercial impact, with ongoing measurement used to determine what should be tested and developed next.
The work did not stop when the new store launched.
We continued to analyse customer behaviour and trading priorities, identifying where changes could reduce friction, improve clarity and give customers greater confidence throughout the shopping journey.
Each improvement was prioritised according to its likely commercial impact, with ongoing measurement used to determine what should be tested and developed next.
The work did not stop when the new store launched.
We continued to analyse customer behaviour and trading priorities, identifying where changes could reduce friction, improve clarity and give customers greater confidence throughout the shopping journey.
Each improvement was prioritised according to its likely commercial impact, with ongoing measurement used to determine what should be tested and developed next.
The work did not stop when the new store launched.
We continued to analyse customer behaviour and trading priorities, identifying where changes could reduce friction, improve clarity and give customers greater confidence throughout the shopping journey.
Each improvement was prioritised according to its likely commercial impact, with ongoing measurement used to determine what should be tested and developed next.
Ted Baker gained an eCommerce operation connecting development, UX, acquisition, retention, customer data and ongoing optimisation. The internal team could manage and trade the store more effectively, while Kubix continued to use performance and behavioural insight to identify opportunities for growth.
By approaching the relaunch as one connected commercial programme, we helped create stronger foundations for Ted Baker’s next phase of digital growth.
Ted Baker gained an eCommerce operation connecting development, UX, acquisition, retention, customer data and ongoing optimisation. The internal team could manage and trade the store more effectively, while Kubix continued to use performance and behavioural insight to identify opportunities for growth.
By approaching the relaunch as one connected commercial programme, we helped create stronger foundations for Ted Baker’s next phase of digital growth.
Ted Baker gained an eCommerce operation connecting development, UX, acquisition, retention, customer data and ongoing optimisation. The internal team could manage and trade the store more effectively, while Kubix continued to use performance and behavioural insight to identify opportunities for growth.
By approaching the relaunch as one connected commercial programme, we helped create stronger foundations for Ted Baker’s next phase of digital growth.
Ted Baker gained an eCommerce operation connecting development, UX, acquisition, retention, customer data and ongoing optimisation. The internal team could manage and trade the store more effectively, while Kubix continued to use performance and behavioural insight to identify opportunities for growth.
By approaching the relaunch as one connected commercial programme, we helped create stronger foundations for Ted Baker’s next phase of digital growth.
Our team have built over 300 Shopify stores.
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