Charles Owen

Charles Owen is a British equestrian brand with over 115 years of craftsmanship, trusted by riders worldwide. The company blends heritage with innovation, setting the standard for equestrian safety equipment. We migrated Charles Owen from WordPress to Shopify, building a store that captures the brand’s premium identity and improves user experience. The new storefront combined refined aesthetics with technical flexibility, empowering the team to manage and update content independently. We delivered a complete data migration, mapping products, customers, and SEO to Shopify’s structure, and implemented 301 redirects to maintain organic search visibility. Operations were enhanced through the configuration of payments, shipping, and essential Shopify apps, along with an integrated Dynamics 365 Business Central link to streamline workflows and ensure live data synchronisation. Following launch, we supported Charles Owen through our ongoing store support retainer, providing theme updates, UX audits, speed improvements, and strategic consultation to drive continuous growth.