Case Study
Working with London’s most iconic streetwear designer.
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Ah, streetwear. The home of slouchy hoodies, bucket hats and millennial models with dark, brooding stares. Streetwear brands will always hold a special place in our hearts here at Kubix, having worked with some of the UK’s biggest labels over the years. And whilst we might not all be able to pull off the bucket hat, our team does know a thing or two about building a great streetwear brand online. So when business owner and designer Walé Adeyemi approached us after a recommendation from Darren and Jay over at Hoodrich, our team sat up straight. Walé, for those who haven’t taken a trip to the capital recently, is something of a London streetwear sensation. Working near Brick Lane, the British designer has spent decades styling celebrities, and has even bagged himself an MBE for his services to fashion. Now heading up B-Side, a London streetwear brand for men and women alike, Walé has turned his attention to the punchy slogans, contrasting colours and urban detailing that mark all of the B-Side designs. And it’s hard to miss Walé’s personal stamp on the brand. Over the past few decades, Walé himself has styled up and designed for a celebrity following that looks like a Glastonbury line-up: from Beyonce to Alicia Keys; OutKast to the Spice Girls; Craig David to Tiana Major9. The A-lister names kept rolling in, and the more research we did, the more impressed we were.
“Well,” we said, clicking our pens, “If it’s good enough for Beyonce, it’s certainly good enough for us.”
Ah, streetwear. The home of slouchy hoodies, bucket hats and millennial models with dark, brooding stares. Streetwear brands will always hold a special place in our hearts here at Kubix, having worked with some of the UK’s biggest labels over the years. And whilst we might not all be able to pull off the bucket hat, our team does know a thing or two about building a great streetwear brand online. So when business owner and designer Walé Adeyemi approached us after a recommendation from Darren and Jay over at Hoodrich, our team sat up straight. Walé, for those who haven’t taken a trip to the capital recently, is something of a London streetwear sensation. Working near Brick Lane, the British designer has spent decades styling celebrities, and has even bagged himself an MBE for his services to fashion. Now heading up B-Side, a London streetwear brand for men and women alike, Walé has turned his attention to the punchy slogans, contrasting colours and urban detailing that mark all of the B-Side designs. And it’s hard to miss Walé’s personal stamp on the brand. Over the past few decades, Walé himself has styled up and designed for a celebrity following that looks like a Glastonbury line-up: from Beyonce to Alicia Keys; OutKast to the Spice Girls; Craig David to Tiana Major9. The A-lister names kept rolling in, and the more research we did, the more impressed we were.
“Well,” we said, clicking our pens, “If it’s good enough for Beyonce, it’s certainly good enough for us.”
Ah, streetwear. The home of slouchy hoodies, bucket hats and millennial models with dark, brooding stares. Streetwear brands will always hold a special place in our hearts here at Kubix, having worked with some of the UK’s biggest labels over the years. And whilst we might not all be able to pull off the bucket hat, our team does know a thing or two about building a great streetwear brand online. So when business owner and designer Walé Adeyemi approached us after a recommendation from Darren and Jay over at Hoodrich, our team sat up straight. Walé, for those who haven’t taken a trip to the capital recently, is something of a London streetwear sensation. Working near Brick Lane, the British designer has spent decades styling celebrities, and has even bagged himself an MBE for his services to fashion. Now heading up B-Side, a London streetwear brand for men and women alike, Walé has turned his attention to the punchy slogans, contrasting colours and urban detailing that mark all of the B-Side designs. And it’s hard to miss Walé’s personal stamp on the brand. Over the past few decades, Walé himself has styled up and designed for a celebrity following that looks like a Glastonbury line-up: from Beyonce to Alicia Keys; OutKast to the Spice Girls; Craig David to Tiana Major9. The A-lister names kept rolling in, and the more research we did, the more impressed we were.
“Well,” we said, clicking our pens, “If it’s good enough for Beyonce, it’s certainly good enough for us.”
Ah, streetwear. The home of slouchy hoodies, bucket hats and millennial models with dark, brooding stares. Streetwear brands will always hold a special place in our hearts here at Kubix, having worked with some of the UK’s biggest labels over the years. And whilst we might not all be able to pull off the bucket hat, our team does know a thing or two about building a great streetwear brand online. So when business owner and designer Walé Adeyemi approached us after a recommendation from Darren and Jay over at Hoodrich, our team sat up straight. Walé, for those who haven’t taken a trip to the capital recently, is something of a London streetwear sensation. Working near Brick Lane, the British designer has spent decades styling celebrities, and has even bagged himself an MBE for his services to fashion. Now heading up B-Side, a London streetwear brand for men and women alike, Walé has turned his attention to the punchy slogans, contrasting colours and urban detailing that mark all of the B-Side designs. And it’s hard to miss Walé’s personal stamp on the brand. Over the past few decades, Walé himself has styled up and designed for a celebrity following that looks like a Glastonbury line-up: from Beyonce to Alicia Keys; OutKast to the Spice Girls; Craig David to Tiana Major9. The A-lister names kept rolling in, and the more research we did, the more impressed we were.
“Well,” we said, clicking our pens, “If it’s good enough for Beyonce, it’s certainly good enough for us.”
When B-Side first started to work with us, their old website was already on Shopify and they knew the platform well. It had been built in-house and despite a steady influx of traffic, it was proving hard to navigate for B-Side shoppers and putting off would-be customers. Walé and his team needed a flexible, modern Shopify theme that would reflect the diversity of the London capital and its changing streetwear trends.
Our team was quick to jump in. Whilst many of our web builds involve thousands of products and vast collections, Walé didn’t need complicated menus or dozens of filters. He wanted a clean and contemporary site that could show off his designs. Time was also ticking - the site needed to be live before the end of the year so that our marketing team could start their campaigns in time for Black Friday. With just a few weeks to get this project off the ground, our team piled up the photography, picked the perfect Shopify theme and got to work.
When B-Side first started to work with us, their old website was already on Shopify and they knew the platform well. It had been built in-house and despite a steady influx of traffic, it was proving hard to navigate for B-Side shoppers and putting off would-be customers. Walé and his team needed a flexible, modern Shopify theme that would reflect the diversity of the London capital and its changing streetwear trends.
Our team was quick to jump in. Whilst many of our web builds involve thousands of products and vast collections, Walé didn’t need complicated menus or dozens of filters. He wanted a clean and contemporary site that could show off his designs. Time was also ticking - the site needed to be live before the end of the year so that our marketing team could start their campaigns in time for Black Friday. With just a few weeks to get this project off the ground, our team piled up the photography, picked the perfect Shopify theme and got to work.
The Results? A brand new Shopify theme launch and dynamic new results-driven marketing strategy.
When B-Side first started to work with us, their old website was already on Shopify and they knew the platform well. It had been built in-house and despite a steady influx of traffic, it was proving hard to navigate for B-Side shoppers and putting off would-be customers. Walé and his team needed a flexible, modern Shopify theme that would reflect the diversity of the London capital and its changing streetwear trends.
Our team was quick to jump in. Whilst many of our web builds involve thousands of products and vast collections, Walé didn’t need complicated menus or dozens of filters. He wanted a clean and contemporary site that could show off his designs. Time was also ticking - the site needed to be live before the end of the year so that our marketing team could start their campaigns in time for Black Friday. With just a few weeks to get this project off the ground, our team piled up the photography, picked the perfect Shopify theme and got to work.
When B-Side first started to work with us, their old website was already on Shopify and they knew the platform well. It had been built in-house and despite a steady influx of traffic, it was proving hard to navigate for B-Side shoppers and putting off would-be customers. Walé and his team needed a flexible, modern Shopify theme that would reflect the diversity of the London capital and its changing streetwear trends.
Our team was quick to jump in. Whilst many of our web builds involve thousands of products and vast collections, Walé didn’t need complicated menus or dozens of filters. He wanted a clean and contemporary site that could show off his designs. Time was also ticking - the site needed to be live before the end of the year so that our marketing team could start their campaigns in time for Black Friday. With just a few weeks to get this project off the ground, our team piled up the photography, picked the perfect Shopify theme and got to work.
After a flurry of design and development on the new site, B-Side officially launched in time to finish off a big year of sales for the brand. We already knew that Walé was interested in working with us long-term for his marketing, so it was time to prepare our marketing team for the new year ahead and reap the rewards of a beautiful new site.
Now with a few months of marketing taking hold, B-Side are fully getting into gear. Products are better organised, new customers are hitting the site every day, and there’s even talk of a new homeware range. We’re very proud to work with such an iconic man who has so heavily influenced street fashion over the decades. One thing’s for sure - with Walé and our team behind the scenes, B-Side is stepping up the streetwear stakes.
London’s calling, and we’ve got the answers.
After a flurry of design and development on the new site, B-Side officially launched in time to finish off a big year of sales for the brand. We already knew that Walé was interested in working with us long-term for his marketing, so it was time to prepare our marketing team for the new year ahead and reap the rewards of a beautiful new site.
Now with a few months of marketing taking hold, B-Side are fully getting into gear. Products are better organised, new customers are hitting the site every day, and there’s even talk of a new homeware range. We’re very proud to work with such an iconic man who has so heavily influenced street fashion over the decades. One thing’s for sure - with Walé and our team behind the scenes, B-Side is stepping up the streetwear stakes.
London’s calling, and we’ve got the answers.
After a flurry of design and development on the new site, B-Side officially launched in time to finish off a big year of sales for the brand. We already knew that Walé was interested in working with us long-term for his marketing, so it was time to prepare our marketing team for the new year ahead and reap the rewards of a beautiful new site.
Now with a few months of marketing taking hold, B-Side are fully getting into gear. Products are better organised, new customers are hitting the site every day, and there’s even talk of a new homeware range. We’re very proud to work with such an iconic man who has so heavily influenced street fashion over the decades. One thing’s for sure - with Walé and our team behind the scenes, B-Side is stepping up the streetwear stakes.
London’s calling, and we’ve got the answers.
After a flurry of design and development on the new site, B-Side officially launched in time to finish off a big year of sales for the brand. We already knew that Walé was interested in working with us long-term for his marketing, so it was time to prepare our marketing team for the new year ahead and reap the rewards of a beautiful new site.
Now with a few months of marketing taking hold, B-Side are fully getting into gear. Products are better organised, new customers are hitting the site every day, and there’s even talk of a new homeware range. We’re very proud to work with such an iconic man who has so heavily influenced street fashion over the decades. One thing’s for sure - with Walé and our team behind the scenes, B-Side is stepping up the streetwear stakes.
London’s calling, and we’ve got the answers.
Our team have built over 300 Shopify stores.
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