Case Study
They say you can’t teach an old dog new tricks, but you can set it up on a whole new platform! Dorwest experienced frequent downtimes, platform limitations, and challenges in updating content that left them unable to fully showcase their products. They needed a site that reflected their authority and allowed them to engage more dynamically with their customers, and we knew we were the right team to make that a reality!
They say you can’t teach an old dog new tricks, but you can set it up on a whole new platform! Dorwest first approached Kubix after being introduced by one of our trusted platform partners, Brightpearl, and they were in need of a refresh.
Frequent downtimes, platform limitations, and challenges in updating content left them unable to fully showcase their products, or run promotions effectively. As a multi-generational family business with deep industry expertise, they wanted a site that reflected their authority and allowed them to engage more dynamically with their customers, and we knew we were the right team to make that a reality!
Dorwest was first established in 1948, and with a united passion for herbal medicine and their furry friends, they soon found themselves as the UK’s leading voice in herbal remedies and supplements for dogs and cats, trusted by pet owners around the world. While they may have been at the forefront of the herbal pet world, when Dorwest first came to Kubix, they were barking up the wrong tree with their operating system, which was no longer working in tandem with their current needs.
They say you can’t teach an old dog new tricks, but you can set it up on a whole new platform! Dorwest first approached Kubix after being introduced by one of our trusted platform partners, Brightpearl, and they were in need of a refresh.
Frequent downtimes, platform limitations, and challenges in updating content left them unable to fully showcase their products, or run promotions effectively. As a multi-generational family business with deep industry expertise, they wanted a site that reflected their authority and allowed them to engage more dynamically with their customers, and we knew we were the right team to make that a reality!
Dorwest was first established in 1948, and with a united passion for herbal medicine and their furry friends, they soon found themselves as the UK’s leading voice in herbal remedies and supplements for dogs and cats, trusted by pet owners around the world. While they may have been at the forefront of the herbal pet world, when Dorwest first came to Kubix, they were barking up the wrong tree with their operating system, which was no longer working in tandem with their current needs.
They say you can’t teach an old dog new tricks, but you can set it up on a whole new platform! Dorwest first approached Kubix after being introduced by one of our trusted platform partners, Brightpearl, and they were in need of a refresh.
Frequent downtimes, platform limitations, and challenges in updating content left them unable to fully showcase their products, or run promotions effectively. As a multi-generational family business with deep industry expertise, they wanted a site that reflected their authority and allowed them to engage more dynamically with their customers, and we knew we were the right team to make that a reality!
Dorwest was first established in 1948, and with a united passion for herbal medicine and their furry friends, they soon found themselves as the UK’s leading voice in herbal remedies and supplements for dogs and cats, trusted by pet owners around the world. While they may have been at the forefront of the herbal pet world, when Dorwest first came to Kubix, they were barking up the wrong tree with their operating system, which was no longer working in tandem with their current needs.
They say you can’t teach an old dog new tricks, but you can set it up on a whole new platform! Dorwest first approached Kubix after being introduced by one of our trusted platform partners, Brightpearl, and they were in need of a refresh.
Frequent downtimes, platform limitations, and challenges in updating content left them unable to fully showcase their products, or run promotions effectively. As a multi-generational family business with deep industry expertise, they wanted a site that reflected their authority and allowed them to engage more dynamically with their customers, and we knew we were the right team to make that a reality!
Dorwest was first established in 1948, and with a united passion for herbal medicine and their furry friends, they soon found themselves as the UK’s leading voice in herbal remedies and supplements for dogs and cats, trusted by pet owners around the world. While they may have been at the forefront of the herbal pet world, when Dorwest first came to Kubix, they were barking up the wrong tree with their operating system, which was no longer working in tandem with their current needs.
Our first step with Dorwest was leaving behind their former system Khaos Control in favour of a more modern and cloud based tech stack, one which included Brightpearl and Shopify Plus. Due to a concise product catalogue and clean historic data, we were able to seamlessly feed this into our robust processes, making the platform transition as smooth as it can get. However, a big part that came with the migration was training.
It was critical for Dorwest that their team could transition seamlessly into using the new systems. As a business operating across both retail and B2B trade, they required a dual-focused approach to ensure all teams were equipped to handle the transition. With two distinct websites - one for retail customers and another for trade clients - we developed and delivered comprehensive, tailored training programs for both sides. We also continued to provide ongoing support and training for Dorwest, ensuring their team was ready to take on the two new stores with confidence.
While we were providing training, our team also worked alongside Brightpearl, integrating it into both online stores, creating a process that could easily handle stock, orders, and financial processes on a B2B and a B2C level.
Our first step with Dorwest was leaving behind their former system Khaos Control in favour of a more modern and cloud based tech stack, one which included Brightpearl and Shopify Plus. Due to a concise product catalogue and clean historic data, we were able to seamlessly feed this into our robust processes, making the platform transition as smooth as it can get. However, a big part that came with the migration was training.
It was critical for Dorwest that their team could transition seamlessly into using the new systems. As a business operating across both retail and B2B trade, they required a dual-focused approach to ensure all teams were equipped to handle the transition. With two distinct websites - one for retail customers and another for trade clients - we developed and delivered comprehensive, tailored training programs for both sides. We also continued to provide ongoing support and training for Dorwest, ensuring their team was ready to take on the two new stores with confidence.
While we were providing training, our team also worked alongside Brightpearl, integrating it into both online stores, creating a process that could easily handle stock, orders, and financial processes on a B2B and a B2C level.
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Our first step with Dorwest was leaving behind their former system Khaos Control in favour of a more modern and cloud based tech stack, one which included Brightpearl and Shopify Plus. Due to a concise product catalogue and clean historic data, we were able to seamlessly feed this into our robust processes, making the platform transition as smooth as it can get. However, a big part that came with the migration was training.
It was critical for Dorwest that their team could transition seamlessly into using the new systems. As a business operating across both retail and B2B trade, they required a dual-focused approach to ensure all teams were equipped to handle the transition. With two distinct websites - one for retail customers and another for trade clients - we developed and delivered comprehensive, tailored training programs for both sides. We also continued to provide ongoing support and training for Dorwest, ensuring their team was ready to take on the two new stores with confidence.
While we were providing training, our team also worked alongside Brightpearl, integrating it into both online stores, creating a process that could easily handle stock, orders, and financial processes on a B2B and a B2C level.
Our first step with Dorwest was leaving behind their former system Khaos Control in favour of a more modern and cloud based tech stack, one which included Brightpearl and Shopify Plus. Due to a concise product catalogue and clean historic data, we were able to seamlessly feed this into our robust processes, making the platform transition as smooth as it can get. However, a big part that came with the migration was training.
It was critical for Dorwest that their team could transition seamlessly into using the new systems. As a business operating across both retail and B2B trade, they required a dual-focused approach to ensure all teams were equipped to handle the transition. With two distinct websites - one for retail customers and another for trade clients - we developed and delivered comprehensive, tailored training programs for both sides. We also continued to provide ongoing support and training for Dorwest, ensuring their team was ready to take on the two new stores with confidence.
While we were providing training, our team also worked alongside Brightpearl, integrating it into both online stores, creating a process that could easily handle stock, orders, and financial processes on a B2B and a B2C level.
Dorwest had a lot to consider when it came to their long-standing customer base. As a company with a rich history, we wanted to honour the promises they had kept to previous customers, while updating the website. This meant migrating certain aspects like their loyalty programme, ensuring they could preserve customer trust and satisfaction during this time of transition.
When it came to the visual layout of the site, our redesign focused on delivering a site that was not only user-friendly but also strategically robust. We introduced promotional cards that seamlessly integrated into collection pages, highlighting staff picks and related products. Features like “Shop by Condition” allow customers to easily explore categories like joint care and pet anxiety support, while downloadable guides and resources cement the brand’s expertise in their customers' eyes. Enhanced product cards and high-quality photography elevate the overall design, creating a polished, professional look.
Dorwest had a lot to consider when it came to their long-standing customer base. As a company with a rich history, we wanted to honour the promises they had kept to previous customers, while updating the website. This meant migrating certain aspects like their loyalty programme, ensuring they could preserve customer trust and satisfaction during this time of transition.
When it came to the visual layout of the site, our redesign focused on delivering a site that was not only user-friendly but also strategically robust. We introduced promotional cards that seamlessly integrated into collection pages, highlighting staff picks and related products. Features like “Shop by Condition” allow customers to easily explore categories like joint care and pet anxiety support, while downloadable guides and resources cement the brand’s expertise in their customers' eyes. Enhanced product cards and high-quality photography elevate the overall design, creating a polished, professional look.
Dorwest had a lot to consider when it came to their long-standing customer base. As a company with a rich history, we wanted to honour the promises they had kept to previous customers, while updating the website. This meant migrating certain aspects like their loyalty programme, ensuring they could preserve customer trust and satisfaction during this time of transition.
When it came to the visual layout of the site, our redesign focused on delivering a site that was not only user-friendly but also strategically robust. We introduced promotional cards that seamlessly integrated into collection pages, highlighting staff picks and related products. Features like “Shop by Condition” allow customers to easily explore categories like joint care and pet anxiety support, while downloadable guides and resources cement the brand’s expertise in their customers' eyes. Enhanced product cards and high-quality photography elevate the overall design, creating a polished, professional look.
Dorwest had a lot to consider when it came to their long-standing customer base. As a company with a rich history, we wanted to honour the promises they had kept to previous customers, while updating the website. This meant migrating certain aspects like their loyalty programme, ensuring they could preserve customer trust and satisfaction during this time of transition.
When it came to the visual layout of the site, our redesign focused on delivering a site that was not only user-friendly but also strategically robust. We introduced promotional cards that seamlessly integrated into collection pages, highlighting staff picks and related products. Features like “Shop by Condition” allow customers to easily explore categories like joint care and pet anxiety support, while downloadable guides and resources cement the brand’s expertise in their customers' eyes. Enhanced product cards and high-quality photography elevate the overall design, creating a polished, professional look.
Another essential component of Dorwest’s migration was upgrading their reviews system.Their previous review setup was a simple plug-in built into their old website, which lacked the flexibility and credibility that is industry-standard. We knew Reviews.io would meet the company’s needs perfectly, offering a robust and trusted platform that could handle both historic data and the bright future that Dorwest had in store. The move to Reviews.io was fundamental in driving increased credibility, visibility, and usability.
Alongside Reviews.io we also made use of Foursixty, which allows Dorwest to seamlessly integrate a social media presence into the website. From adding a shoppable instagram feed to introducing dynamic product displays, this step was key in promoting customer awareness and interaction.
With the finish line in sight, we had a site that was sleek, artistic, and easy to use. Not only did it reflect the brand's image, it was also suited to their B2B and global needs. Universal Colours are now able to adapt and change their site themselves, without a dependency on outsourced developers, all under a new image that suits their image perfectly.
Another essential component of Dorwest’s migration was upgrading their reviews system.Their previous review setup was a simple plug-in built into their old website, which lacked the flexibility and credibility that is industry-standard. We knew Reviews.io would meet the company’s needs perfectly, offering a robust and trusted platform that could handle both historic data and the bright future that Dorwest had in store. The move to Reviews.io was fundamental in driving increased credibility, visibility, and usability.
Alongside Reviews.io we also made use of Foursixty, which allows Dorwest to seamlessly integrate a social media presence into the website. From adding a shoppable instagram feed to introducing dynamic product displays, this step was key in promoting customer awareness and interaction.
With the finish line in sight, we had a site that was sleek, artistic, and easy to use. Not only did it reflect the brand's image, it was also suited to their B2B and global needs. Universal Colours are now able to adapt and change their site themselves, without a dependency on outsourced developers, all under a new image that suits their image perfectly.
Another essential component of Dorwest’s migration was upgrading their reviews system.Their previous review setup was a simple plug-in built into their old website, which lacked the flexibility and credibility that is industry-standard. We knew Reviews.io would meet the company’s needs perfectly, offering a robust and trusted platform that could handle both historic data and the bright future that Dorwest had in store. The move to Reviews.io was fundamental in driving increased credibility, visibility, and usability.
Alongside Reviews.io we also made use of Foursixty, which allows Dorwest to seamlessly integrate a social media presence into the website. From adding a shoppable instagram feed to introducing dynamic product displays, this step was key in promoting customer awareness and interaction.
With the finish line in sight, we had a site that was sleek, artistic, and easy to use. Not only did it reflect the brand's image, it was also suited to their B2B and global needs. Universal Colours are now able to adapt and change their site themselves, without a dependency on outsourced developers, all under a new image that suits their image perfectly.
Another essential component of Dorwest’s migration was upgrading their reviews system.Their previous review setup was a simple plug-in built into their old website, which lacked the flexibility and credibility that is industry-standard. We knew Reviews.io would meet the company’s needs perfectly, offering a robust and trusted platform that could handle both historic data and the bright future that Dorwest had in store. The move to Reviews.io was fundamental in driving increased credibility, visibility, and usability.
Alongside Reviews.io we also made use of Foursixty, which allows Dorwest to seamlessly integrate a social media presence into the website. From adding a shoppable instagram feed to introducing dynamic product displays, this step was key in promoting customer awareness and interaction.
With the finish line in sight, we had a site that was sleek, artistic, and easy to use. Not only did it reflect the brand's image, it was also suited to their B2B and global needs. Universal Colours are now able to adapt and change their site themselves, without a dependency on outsourced developers, all under a new image that suits their image perfectly.
With Bonfire Night being a peak selling time for Dorwest, from the start of this project it was our goal to have their new website up and running by this time. Even with a strict deadline, our team delivered a complex and fully functional site that met our client’s needs to a tee. The result? A platform that empowers them to run campaigns, cross-sell products, and engage with their audience—all while showcasing the heritage and knowledge that make their business unique and unlocking future growth for the brand.
By creating a seamless user experience, integrating advanced apps, and optimising their site’s structure to introduce clean, modern design and faster loading times, Dorwest saw a significant and sustained increase in organic Google rankings, reducing dependency on paid advertising while boosting revenue.
Basically, they were the cat that got the cream with this migration.
With Bonfire Night being a peak selling time for Dorwest, from the start of this project it was our goal to have their new website up and running by this time. Even with a strict deadline, our team delivered a complex and fully functional site that met our client’s needs to a tee. The result? A platform that empowers them to run campaigns, cross-sell products, and engage with their audience—all while showcasing the heritage and knowledge that make their business unique and unlocking future growth for the brand.
By creating a seamless user experience, integrating advanced apps, and optimising their site’s structure to introduce clean, modern design and faster loading times, Dorwest saw a significant and sustained increase in organic Google rankings, reducing dependency on paid advertising while boosting revenue.
Basically, they were the cat that got the cream with this migration.
With Bonfire Night being a peak selling time for Dorwest, from the start of this project it was our goal to have their new website up and running by this time. Even with a strict deadline, our team delivered a complex and fully functional site that met our client’s needs to a tee. The result? A platform that empowers them to run campaigns, cross-sell products, and engage with their audience—all while showcasing the heritage and knowledge that make their business unique and unlocking future growth for the brand.
By creating a seamless user experience, integrating advanced apps, and optimising their site’s structure to introduce clean, modern design and faster loading times, Dorwest saw a significant and sustained increase in organic Google rankings, reducing dependency on paid advertising while boosting revenue.
Basically, they were the cat that got the cream with this migration.
With Bonfire Night being a peak selling time for Dorwest, from the start of this project it was our goal to have their new website up and running by this time. Even with a strict deadline, our team delivered a complex and fully functional site that met our client’s needs to a tee. The result? A platform that empowers them to run campaigns, cross-sell products, and engage with their audience—all while showcasing the heritage and knowledge that make their business unique and unlocking future growth for the brand.
By creating a seamless user experience, integrating advanced apps, and optimising their site’s structure to introduce clean, modern design and faster loading times, Dorwest saw a significant and sustained increase in organic Google rankings, reducing dependency on paid advertising while boosting revenue.
Basically, they were the cat that got the cream with this migration.
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