Designing a website is a lot like designing a room. Any interior expert will know that a room can function well with the basics, but it’s the unique little details that really make a space complete. That bright statement cushion. An antique Persian rug. Curtains that bring a sense of grandeur. For interior designers, understanding the purpose of the room they’re working with is exactly what brings a design to life and what will reflect the personality of the occupier. But what about web design? This attention to detail was something we kept in mind when homeware store Cushoo got in touch about their upcoming rebrand.
Cushoo owners Robin and Lee had already made a name for themselves selling high-end cushions at affordable prices. Now they had a vision to move further into the homeware industry, adding rugs, throws, vases and more to their product offering. This new smorgasbord of home comforts called for a rebrand: a new name, a new look, and a whole new website. Enter: Rhoom. This new identity was destined to solidify them as a big name in the world of home interiors.
Robin and Lee approached our Kubix team during the process of becoming Rhoom. Their eyes were fixed on where their brand was headed, and they knew that a fresh new store was the finishing touch that would really open up the curtains and shine a light on this rebranding. Cushoo already had a home on Shopify, but their current site was too simple. They knew that there was Rhoom for more.