Case Study
Discover how Kubix leveled up international operations and built a bespoke sizing tool for this trailblazing and inclusive bra brand.
With their innovative approach to bra sizing and a commitment to supporting diverse body types, trailblazing and inclusive bra and underwear brand Molke sought to level up their Shopify store for international expansion. Seeking a partner who could not only upgrade their website but add custom functionality, Kubix stepped in to transform their online store with internationalisation, a bespoke sizing tool, and streamlined store operations.
Molke, founded in Scotland in 2015, is renowned for its inclusive approach to bra sizing and commitment to supporting diverse body types. They have established a strong presence in the UK and the US, with a unique product line centred around two types of bras - Molke Original and Flexi-sizing. Molke’s mission is to offer comfortable, well-fitting bras for everyone, irrespective of their body shape or size. However, their growing popularity presented new challenges, particularly in enhancing their online shopping experience and expanding their international reach.
With their innovative approach to bra sizing and a commitment to supporting diverse body types, trailblazing and inclusive bra and underwear brand Molke sought to level up their Shopify store for international expansion. Seeking a partner who could not only upgrade their website but add custom functionality, Kubix stepped in to transform their online store with internationalisation, a bespoke sizing tool, and streamlined store operations.
Molke, founded in Scotland in 2015, is renowned for its inclusive approach to bra sizing and commitment to supporting diverse body types. They have established a strong presence in the UK and the US, with a unique product line centred around two types of bras - Molke Original and Flexi-sizing. Molke’s mission is to offer comfortable, well-fitting bras for everyone, irrespective of their body shape or size. However, their growing popularity presented new challenges, particularly in enhancing their online shopping experience and expanding their international reach.
With their innovative approach to bra sizing and a commitment to supporting diverse body types, trailblazing and inclusive bra and underwear brand Molke sought to level up their Shopify store for international expansion. Seeking a partner who could not only upgrade their website but add custom functionality, Kubix stepped in to transform their online store with internationalisation, a bespoke sizing tool, and streamlined store operations.
Molke, founded in Scotland in 2015, is renowned for its inclusive approach to bra sizing and commitment to supporting diverse body types. They have established a strong presence in the UK and the US, with a unique product line centred around two types of bras - Molke Original and Flexi-sizing. Molke’s mission is to offer comfortable, well-fitting bras for everyone, irrespective of their body shape or size. However, their growing popularity presented new challenges, particularly in enhancing their online shopping experience and expanding their international reach.
With their innovative approach to bra sizing and a commitment to supporting diverse body types, trailblazing and inclusive bra and underwear brand Molke sought to level up their Shopify store for international expansion. Seeking a partner who could not only upgrade their website but add custom functionality, Kubix stepped in to transform their online store with internationalisation, a bespoke sizing tool, and streamlined store operations.
Molke, founded in Scotland in 2015, is renowned for its inclusive approach to bra sizing and commitment to supporting diverse body types. They have established a strong presence in the UK and the US, with a unique product line centred around two types of bras - Molke Original and Flexi-sizing. Molke’s mission is to offer comfortable, well-fitting bras for everyone, irrespective of their body shape or size. However, their growing popularity presented new challenges, particularly in enhancing their online shopping experience and expanding their international reach.
Their unique sizing system, which includes both traditional and innovative categories like “Stellar” and “Cosmic,” came across as complex to some customers. The site needed a more intuitive way to guide customers to their correct size without overwhelming them with information. The existing size calculator was hard-coded, making it difficult for Molke to expand their product line. These limitations increasingly became a roadblock to their global ambitions. And Molke needed more than a diversion.
Kubix’s development team soon set about crunching the numbers, rebuilding Molke’s size calculator from the ground up. The new calculator was designed to be scalable, allowing Molke to easily add new sizes as they expand their product offerings. The calculator was developed with Shopify’s Metaobjects, enabling seamless updates, ensuring that the tool could grow with the brand. Very meta.
Their unique sizing system, which includes both traditional and innovative categories like “Stellar” and “Cosmic,” came across as complex to some customers. The site needed a more intuitive way to guide customers to their correct size without overwhelming them with information. The existing size calculator was hard-coded, making it difficult for Molke to expand their product line. These limitations increasingly became a roadblock to their global ambitions. And Molke needed more than a diversion.
Kubix’s development team soon set about crunching the numbers, rebuilding Molke’s size calculator from the ground up. The new calculator was designed to be scalable, allowing Molke to easily add new sizes as they expand their product offerings. The calculator was developed with Shopify’s Metaobjects, enabling seamless updates, ensuring that the tool could grow with the brand. Very meta.
Their unique sizing system, which includes both traditional and innovative categories like “Stellar” and “Cosmic,” came across as complex to some customers. The site needed a more intuitive way to guide customers to their correct size without overwhelming them with information. The existing size calculator was hard-coded, making it difficult for Molke to expand their product line. These limitations increasingly became a roadblock to their global ambitions. And Molke needed more than a diversion.
Kubix’s development team soon set about crunching the numbers, rebuilding Molke’s size calculator from the ground up. The new calculator was designed to be scalable, allowing Molke to easily add new sizes as they expand their product offerings. The calculator was developed with Shopify’s Metaobjects, enabling seamless updates, ensuring that the tool could grow with the brand. Very meta.
Their unique sizing system, which includes both traditional and innovative categories like “Stellar” and “Cosmic,” came across as complex to some customers. The site needed a more intuitive way to guide customers to their correct size without overwhelming them with information. The existing size calculator was hard-coded, making it difficult for Molke to expand their product line. These limitations increasingly became a roadblock to their global ambitions. And Molke needed more than a diversion.
Kubix’s development team soon set about crunching the numbers, rebuilding Molke’s size calculator from the ground up. The new calculator was designed to be scalable, allowing Molke to easily add new sizes as they expand their product offerings. The calculator was developed with Shopify’s Metaobjects, enabling seamless updates, ensuring that the tool could grow with the brand. Very meta.
The project also involved a comprehensive update to Molke’s Shopify theme, making it more accessible and user-friendly. With a colourful and inclusive brand identity, our designers devised a vibrant look for pages that reflected Molke’s brand values, ensuring that the website catered to a diverse audience. We implemented advanced accessibility options, allowing users with visual, motor and cognitive impairments to alter fonts, colours, contrast and animations to make the site easier to navigate.
Next, it was time for us to grab our metaphorical passports as we worked on internationalising Molke’s store. This included setting up the necessary functionality to support multiple markets, with particular emphasis on the UK and the US, Molke’s primary sales regions. We leveraged the power of Shopify Markets, which allowed us to streamline the process of managing different currencies, languages, and tax rates all within a single platform. By using Shopify Markets, we ensured that Molke could effortlessly tailor their shopping experience to each region, providing localised content, pricing, and checkout processes. This approach not only enhanced the user experience for international customers but also simplified the backend management for Molke’s team, making it easier to maintain consistency across their growing global presence.
The project also involved a comprehensive update to Molke’s Shopify theme, making it more accessible and user-friendly. With a colourful and inclusive brand identity, our designers devised a vibrant look for pages that reflected Molke’s brand values, ensuring that the website catered to a diverse audience. We implemented advanced accessibility options, allowing users with visual, motor and cognitive impairments to alter fonts, colours, contrast and animations to make the site easier to navigate.
Next, it was time for us to grab our metaphorical passports as we worked on internationalising Molke’s store. This included setting up the necessary functionality to support multiple markets, with particular emphasis on the UK and the US, Molke’s primary sales regions. We leveraged the power of Shopify Markets, which allowed us to streamline the process of managing different currencies, languages, and tax rates all within a single platform. By using Shopify Markets, we ensured that Molke could effortlessly tailor their shopping experience to each region, providing localised content, pricing, and checkout processes. This approach not only enhanced the user experience for international customers but also simplified the backend management for Molke’s team, making it easier to maintain consistency across their growing global presence.
The project also involved a comprehensive update to Molke’s Shopify theme, making it more accessible and user-friendly. With a colourful and inclusive brand identity, our designers devised a vibrant look for pages that reflected Molke’s brand values, ensuring that the website catered to a diverse audience. We implemented advanced accessibility options, allowing users with visual, motor and cognitive impairments to alter fonts, colours, contrast and animations to make the site easier to navigate.
Next, it was time for us to grab our metaphorical passports as we worked on internationalising Molke’s store. This included setting up the necessary functionality to support multiple markets, with particular emphasis on the UK and the US, Molke’s primary sales regions. We leveraged the power of Shopify Markets, which allowed us to streamline the process of managing different currencies, languages, and tax rates all within a single platform. By using Shopify Markets, we ensured that Molke could effortlessly tailor their shopping experience to each region, providing localised content, pricing, and checkout processes. This approach not only enhanced the user experience for international customers but also simplified the backend management for Molke’s team, making it easier to maintain consistency across their growing global presence.
The project also involved a comprehensive update to Molke’s Shopify theme, making it more accessible and user-friendly. With a colourful and inclusive brand identity, our designers devised a vibrant look for pages that reflected Molke’s brand values, ensuring that the website catered to a diverse audience. We implemented advanced accessibility options, allowing users with visual, motor and cognitive impairments to alter fonts, colours, contrast and animations to make the site easier to navigate.
Next, it was time for us to grab our metaphorical passports as we worked on internationalising Molke’s store. This included setting up the necessary functionality to support multiple markets, with particular emphasis on the UK and the US, Molke’s primary sales regions. We leveraged the power of Shopify Markets, which allowed us to streamline the process of managing different currencies, languages, and tax rates all within a single platform. By using Shopify Markets, we ensured that Molke could effortlessly tailor their shopping experience to each region, providing localised content, pricing, and checkout processes. This approach not only enhanced the user experience for international customers but also simplified the backend management for Molke’s team, making it easier to maintain consistency across their growing global presence.
It wasn’t long before the results of our collaboration started to bear fruit. In the face of technical challenges with their old theme, Kubix stepped in to launch the new site ahead of schedule to uphold Molke's strong brand experience.
The new size calculator greatly simplified the process of finding the correct bra size, directly addressing one of the biggest pain points for Molke’s customers. The intuitive interface and automatic population of recommended sizes have made the shopping experience much more user-friendly, too. With the new calculator in place, Molke can now easily expand its product lines without the need for complex, costly development work. The use of Shopify’s Metaobjects has provided a flexible solution that will support Molke’s growth for years to come.
We also advised on website optimisations by reducing the number of third-party apps, instead leveraging Shopify’s native features. This not only streamlined the website’s performance but also reduced operational costs for Molke. A win-win.
It wasn’t long before the results of our collaboration started to bear fruit. In the face of technical challenges with their old theme, Kubix stepped in to launch the new site ahead of schedule to uphold Molke's strong brand experience.
The new size calculator greatly simplified the process of finding the correct bra size, directly addressing one of the biggest pain points for Molke’s customers. The intuitive interface and automatic population of recommended sizes have made the shopping experience much more user-friendly, too. With the new calculator in place, Molke can now easily expand its product lines without the need for complex, costly development work. The use of Shopify’s Metaobjects has provided a flexible solution that will support Molke’s growth for years to come.
We also advised on website optimisations by reducing the number of third-party apps, instead leveraging Shopify’s native features. This not only streamlined the website’s performance but also reduced operational costs for Molke. A win-win.
It wasn’t long before the results of our collaboration started to bear fruit. In the face of technical challenges with their old theme, Kubix stepped in to launch the new site ahead of schedule to uphold Molke's strong brand experience.
The new size calculator greatly simplified the process of finding the correct bra size, directly addressing one of the biggest pain points for Molke’s customers. The intuitive interface and automatic population of recommended sizes have made the shopping experience much more user-friendly, too. With the new calculator in place, Molke can now easily expand its product lines without the need for complex, costly development work. The use of Shopify’s Metaobjects has provided a flexible solution that will support Molke’s growth for years to come.
We also advised on website optimisations by reducing the number of third-party apps, instead leveraging Shopify’s native features. This not only streamlined the website’s performance but also reduced operational costs for Molke. A win-win.
It wasn’t long before the results of our collaboration started to bear fruit. In the face of technical challenges with their old theme, Kubix stepped in to launch the new site ahead of schedule to uphold Molke's strong brand experience.
The new size calculator greatly simplified the process of finding the correct bra size, directly addressing one of the biggest pain points for Molke’s customers. The intuitive interface and automatic population of recommended sizes have made the shopping experience much more user-friendly, too. With the new calculator in place, Molke can now easily expand its product lines without the need for complex, costly development work. The use of Shopify’s Metaobjects has provided a flexible solution that will support Molke’s growth for years to come.
We also advised on website optimisations by reducing the number of third-party apps, instead leveraging Shopify’s native features. This not only streamlined the website’s performance but also reduced operational costs for Molke. A win-win.
The collaboration between Molke and Kubix demonstrates the importance of understanding and addressing client needs as they evolve. With a focus on internationalisation and crucial improvements in user experience and site stability, as well as an entirely custom sizing calculator, we had to move quickly to bring these significant developments forward ahead of schedule. Kubix’s ability to adapt and deliver a robust solution is something we’re proud of. That adaptability now characterises Molke’s website, as they stand ready to grow even further. We can’t wait to see what’s next.
The collaboration between Molke and Kubix demonstrates the importance of understanding and addressing client needs as they evolve. With a focus on internationalisation and crucial improvements in user experience and site stability, as well as an entirely custom sizing calculator, we had to move quickly to bring these significant developments forward ahead of schedule. Kubix’s ability to adapt and deliver a robust solution is something we’re proud of. That adaptability now characterises Molke’s website, as they stand ready to grow even further. We can’t wait to see what’s next.
The collaboration between Molke and Kubix demonstrates the importance of understanding and addressing client needs as they evolve. With a focus on internationalisation and crucial improvements in user experience and site stability, as well as an entirely custom sizing calculator, we had to move quickly to bring these significant developments forward ahead of schedule. Kubix’s ability to adapt and deliver a robust solution is something we’re proud of. That adaptability now characterises Molke’s website, as they stand ready to grow even further. We can’t wait to see what’s next.
The collaboration between Molke and Kubix demonstrates the importance of understanding and addressing client needs as they evolve. With a focus on internationalisation and crucial improvements in user experience and site stability, as well as an entirely custom sizing calculator, we had to move quickly to bring these significant developments forward ahead of schedule. Kubix’s ability to adapt and deliver a robust solution is something we’re proud of. That adaptability now characterises Molke’s website, as they stand ready to grow even further. We can’t wait to see what’s next.
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