Case Study
Fast-tracking handmade British furniture to success.
They say an Englishman’s home is his castle, and nothing defines this patriotism quite like Kubek Furniture. One of our longest-standing Kubix clients, Kubek specialises in handmade British furniture, and have done so for over 20 years. Led by Mark and his wife Carole, our history with Mark and his Kubek Furniture brand is a long and happy one.
When Mark first came to us to increase his SEO and paid media strategy, he immediately hit it off with our team. Mark’s fun-loving personality totally suited our relaxed and open client communication, and Mark wasted no time in coming up with silly nicknames for half our office and tuning in on video calls with a song or two. Our CEO Looay and Mark actually met before Kubix was even founded when Looay once visited the Kubek Furniture showroom in Leicestershire. Fast forward a few years later, and Mark swears that Looay got the inspiration for Kubix Media from Kubek as their names are both so similar! (We beg to differ. The history of our name is actually laid out in Call Me Kubix: How We Named Our Brand). This casual approach paved the way for an honest relationship. We knew that we could help Mark and his sales. We told him so, and with a trusty grin he let us get to work.
They say an Englishman’s home is his castle, and nothing defines this patriotism quite like Kubek Furniture. One of our longest-standing Kubix clients, Kubek specialises in handmade British furniture, and have done so for over 20 years. Led by Mark and his wife Carole, our history with Mark and his Kubek Furniture brand is a long and happy one.
When Mark first came to us to increase his SEO and paid media strategy, he immediately hit it off with our team. Mark’s fun-loving personality totally suited our relaxed and open client communication, and Mark wasted no time in coming up with silly nicknames for half our office and tuning in on video calls with a song or two. Our CEO Looay and Mark actually met before Kubix was even founded when Looay once visited the Kubek Furniture showroom in Leicestershire. Fast forward a few years later, and Mark swears that Looay got the inspiration for Kubix Media from Kubek as their names are both so similar! (We beg to differ. The history of our name is actually laid out in Call Me Kubix: How We Named Our Brand). This casual approach paved the way for an honest relationship. We knew that we could help Mark and his sales. We told him so, and with a trusty grin he let us get to work.
They say an Englishman’s home is his castle, and nothing defines this patriotism quite like Kubek Furniture. One of our longest-standing Kubix clients, Kubek specialises in handmade British furniture, and have done so for over 20 years. Led by Mark and his wife Carole, our history with Mark and his Kubek Furniture brand is a long and happy one.
When Mark first came to us to increase his SEO and paid media strategy, he immediately hit it off with our team. Mark’s fun-loving personality totally suited our relaxed and open client communication, and Mark wasted no time in coming up with silly nicknames for half our office and tuning in on video calls with a song or two. Our CEO Looay and Mark actually met before Kubix was even founded when Looay once visited the Kubek Furniture showroom in Leicestershire. Fast forward a few years later, and Mark swears that Looay got the inspiration for Kubix Media from Kubek as their names are both so similar! (We beg to differ. The history of our name is actually laid out in Call Me Kubix: How We Named Our Brand). This casual approach paved the way for an honest relationship. We knew that we could help Mark and his sales. We told him so, and with a trusty grin he let us get to work.
They say an Englishman’s home is his castle, and nothing defines this patriotism quite like Kubek Furniture. One of our longest-standing Kubix clients, Kubek specialises in handmade British furniture, and have done so for over 20 years. Led by Mark and his wife Carole, our history with Mark and his Kubek Furniture brand is a long and happy one.
When Mark first came to us to increase his SEO and paid media strategy, he immediately hit it off with our team. Mark’s fun-loving personality totally suited our relaxed and open client communication, and Mark wasted no time in coming up with silly nicknames for half our office and tuning in on video calls with a song or two. Our CEO Looay and Mark actually met before Kubix was even founded when Looay once visited the Kubek Furniture showroom in Leicestershire. Fast forward a few years later, and Mark swears that Looay got the inspiration for Kubix Media from Kubek as their names are both so similar! (We beg to differ. The history of our name is actually laid out in Call Me Kubix: How We Named Our Brand). This casual approach paved the way for an honest relationship. We knew that we could help Mark and his sales. We told him so, and with a trusty grin he let us get to work.
Getting Kubek Furniture’s sales off the ground was not going to be an easy feat. Whilst Kubek Furniture had a loyal customer base after trading from his Leicestershire retail showroom for years, there was a whole new online audience to crack. All of Mark’s products were (and still are) handmade in the UK using the finest quality materials. And with quality workmanship comes quality prices - a big investment for potential online customers landing on the Kubek Furniture website. High order values were inevitable, and so it was important for us to build trust on the website to ensure visitors of the durability of his products. We set up a live chat feature on his website so that any customer questions could be answered in real-time, and added an entire page dedicated to customer reviews. These reviews grew and grew, and provided new potential buyers with the confidence they needed to invest in the brand.
After setting up Kubek Furniture Google and social ads, we focused our efforts on CRO (Conversion Rate Optimisation). We implemented a new Facebook Ads strategy with a new-found focus on building a stable funnel and being more effective with retargeting. The results are almost ridiculous; we’ve managed to get the Kubek social ads up to a staggering 2000% average ROAS over the past two years. An eye-watering result, even in our books!
Getting Kubek Furniture’s sales off the ground was not going to be an easy feat. Whilst Kubek Furniture had a loyal customer base after trading from his Leicestershire retail showroom for years, there was a whole new online audience to crack. All of Mark’s products were (and still are) handmade in the UK using the finest quality materials. And with quality workmanship comes quality prices - a big investment for potential online customers landing on the Kubek Furniture website. High order values were inevitable, and so it was important for us to build trust on the website to ensure visitors of the durability of his products. We set up a live chat feature on his website so that any customer questions could be answered in real-time, and added an entire page dedicated to customer reviews. These reviews grew and grew, and provided new potential buyers with the confidence they needed to invest in the brand.
After setting up Kubek Furniture Google and social ads, we focused our efforts on CRO (Conversion Rate Optimisation). We implemented a new Facebook Ads strategy with a new-found focus on building a stable funnel and being more effective with retargeting. The results are almost ridiculous; we’ve managed to get the Kubek social ads up to a staggering 2000% average ROAS over the past two years. An eye-watering result, even in our books!
Results? An average of 2000% ROAS on social ads.
Getting Kubek Furniture’s sales off the ground was not going to be an easy feat. Whilst Kubek Furniture had a loyal customer base after trading from his Leicestershire retail showroom for years, there was a whole new online audience to crack. All of Mark’s products were (and still are) handmade in the UK using the finest quality materials. And with quality workmanship comes quality prices - a big investment for potential online customers landing on the Kubek Furniture website. High order values were inevitable, and so it was important for us to build trust on the website to ensure visitors of the durability of his products. We set up a live chat feature on his website so that any customer questions could be answered in real-time, and added an entire page dedicated to customer reviews. These reviews grew and grew, and provided new potential buyers with the confidence they needed to invest in the brand.
After setting up Kubek Furniture Google and social ads, we focused our efforts on CRO (Conversion Rate Optimisation). We implemented a new Facebook Ads strategy with a new-found focus on building a stable funnel and being more effective with retargeting. The results are almost ridiculous; we’ve managed to get the Kubek social ads up to a staggering 2000% average ROAS over the past two years. An eye-watering result, even in our books!
Getting Kubek Furniture’s sales off the ground was not going to be an easy feat. Whilst Kubek Furniture had a loyal customer base after trading from his Leicestershire retail showroom for years, there was a whole new online audience to crack. All of Mark’s products were (and still are) handmade in the UK using the finest quality materials. And with quality workmanship comes quality prices - a big investment for potential online customers landing on the Kubek Furniture website. High order values were inevitable, and so it was important for us to build trust on the website to ensure visitors of the durability of his products. We set up a live chat feature on his website so that any customer questions could be answered in real-time, and added an entire page dedicated to customer reviews. These reviews grew and grew, and provided new potential buyers with the confidence they needed to invest in the brand.
After setting up Kubek Furniture Google and social ads, we focused our efforts on CRO (Conversion Rate Optimisation). We implemented a new Facebook Ads strategy with a new-found focus on building a stable funnel and being more effective with retargeting. The results are almost ridiculous; we’ve managed to get the Kubek social ads up to a staggering 2000% average ROAS over the past two years. An eye-watering result, even in our books!
Of course, nothing is more satisfying to our team than getting a big ‘thank you’ from our clients. It makes all our hard work worth it. So imagine our PPC Manager Ben’s surprise and delight when he opened his mail the other day and found a voucher inviting him to a Triple Supercar Driving Experience - straight from Mark himself! Whilst Ben might have to wait for lockdown to lift until he hits the racetrack, gestures such as these are a testament to the power of a strong marketing plan, great communication and wonderful products.
COVID-19 has been our latest challenge to tackle, but the influx of people staying home and investing in house and garden furniture has led to another flurry of sales for Kubek Furniture in March and April. Life in lockdown has led to a whole new kind of audience, and we’ve been ready for them! Kubek customers are loyal, and often return for multiple purchases, making the long-term value of their customers extremely high.
With summer now on the horizon, Kubek’s garden furniture sales are all primed and ready to go. Ben, Matt and the rest of the marketing team will continue liaising with Mark every week to ensure that his website performance, and our relationship with his business, stays on top form.
Of course, nothing is more satisfying to our team than getting a big ‘thank you’ from our clients. It makes all our hard work worth it. So imagine our PPC Manager Ben’s surprise and delight when he opened his mail the other day and found a voucher inviting him to a Triple Supercar Driving Experience - straight from Mark himself! Whilst Ben might have to wait for lockdown to lift until he hits the racetrack, gestures such as these are a testament to the power of a strong marketing plan, great communication and wonderful products.
COVID-19 has been our latest challenge to tackle, but the influx of people staying home and investing in house and garden furniture has led to another flurry of sales for Kubek Furniture in March and April. Life in lockdown has led to a whole new kind of audience, and we’ve been ready for them! Kubek customers are loyal, and often return for multiple purchases, making the long-term value of their customers extremely high.
With summer now on the horizon, Kubek’s garden furniture sales are all primed and ready to go. Ben, Matt and the rest of the marketing team will continue liaising with Mark every week to ensure that his website performance, and our relationship with his business, stays on top form.
Of course, nothing is more satisfying to our team than getting a big ‘thank you’ from our clients. It makes all our hard work worth it. So imagine our PPC Manager Ben’s surprise and delight when he opened his mail the other day and found a voucher inviting him to a Triple Supercar Driving Experience - straight from Mark himself! Whilst Ben might have to wait for lockdown to lift until he hits the racetrack, gestures such as these are a testament to the power of a strong marketing plan, great communication and wonderful products.
COVID-19 has been our latest challenge to tackle, but the influx of people staying home and investing in house and garden furniture has led to another flurry of sales for Kubek Furniture in March and April. Life in lockdown has led to a whole new kind of audience, and we’ve been ready for them! Kubek customers are loyal, and often return for multiple purchases, making the long-term value of their customers extremely high.
With summer now on the horizon, Kubek’s garden furniture sales are all primed and ready to go. Ben, Matt and the rest of the marketing team will continue liaising with Mark every week to ensure that his website performance, and our relationship with his business, stays on top form.
Of course, nothing is more satisfying to our team than getting a big ‘thank you’ from our clients. It makes all our hard work worth it. So imagine our PPC Manager Ben’s surprise and delight when he opened his mail the other day and found a voucher inviting him to a Triple Supercar Driving Experience - straight from Mark himself! Whilst Ben might have to wait for lockdown to lift until he hits the racetrack, gestures such as these are a testament to the power of a strong marketing plan, great communication and wonderful products.
COVID-19 has been our latest challenge to tackle, but the influx of people staying home and investing in house and garden furniture has led to another flurry of sales for Kubek Furniture in March and April. Life in lockdown has led to a whole new kind of audience, and we’ve been ready for them! Kubek customers are loyal, and often return for multiple purchases, making the long-term value of their customers extremely high.
With summer now on the horizon, Kubek’s garden furniture sales are all primed and ready to go. Ben, Matt and the rest of the marketing team will continue liaising with Mark every week to ensure that his website performance, and our relationship with his business, stays on top form.
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