Enterprise commerce transformation at scale demands the full breadth of a commerce systems integrator - data and systems architecture, integration, change management, platform strategy, and the programme delivery experience to execute across the people, processes, and operations of a global business - paired with the depth on Shopify that only comes from building enterprise products on the platform itself. And on the delivery side, an on-the-ground presence to land the transformation in-market - channel by channel, location by location, team by team - until adoption is real.
Most EMEA brands building at this level have been assembling those capabilities from separate directions, absorbing the coordination overhead as a cost of doing business.
Today, Teifi Digital and Kubix are closing that gap - bringing together a commerce systems integrator built deep on Shopify and the UK and EMEA agency with the on-the-ground delivery to land it in-market.
What This Partnership Makes Possible
The brands setting the pace in commerce right now aren't running DTC, B2B, and retail as separate operations. They're building a unified infrastructure - one platform, one data layer, one operating model across every channel and region - and they're doing it with partners who are as invested in their growth after go-live as they are in the build. Getting there requires a combination of capabilities that, until now, no single Shopify partnership in EMEA could deliver end-to-end.
A Commerce Systems Integrator, Deep on Shopify
Teifi Digital is a commerce systems integrator with deep specialisation on Shopify. The breadth of a systems integrator - data and systems architecture, integration, change management, and programme delivery - combined with the depth on Shopify that comes from building enterprise products on the platform itself. One 100+ person global delivery organisation, with the programme experience to take brands through complex, multi-channel transformation at scale.
Teifi B2B Commerce Suite - for brands running wholesale and trade alongside DTC on a single Shopify platform. Order approval flows, role-based access across buyer accounts, contract and regional pricing, B2B subscription purchasing, catalogue management with gated access, and multi-ERP orchestration for brands operating across entities and regions.
Teifi Retail Commerce Suite - the operating layer for Shopify's most complex retail environments. Multi-location inventory, purchase order management, employee scheduling, and pre-built frameworks for Order-to-Cash, ERP integration, supply chain, and finance reconciliation. Modular by design - brands deploy what they need, without the overhead of what they don't.
WorkMate - service operations built natively into Shopify POS. Work orders, scheduling, labour tracking, and device management in one place - eliminating the disconnected tools that service retailers carry alongside their core operations.
Teifi Bridge - the integration layer that connects Shopify to ERPs, financial systems, and downstream platforms. No custom middleware. No technical debt accumulating beneath the surface.
These products are running in production across brands including Future Glass, Busy Bee Tools, Boost Auto, Guillevin, BevMo!, Groupe Yellow, and Tandy Leather - and have supported retail rollouts spanning 600+ stores across the brands Teifi has worked with.
Commerce Growth & Delivery, On the Ground
Kubix brings 10+ years of Shopify delivery and the kind of omnichannel expertise that comes from doing the work - not describing it. Their recent Highly Commended recognition in the Unified Omnichannel Experience category at the Pulse eCommerce Awards, for their programme with OKA, reflects a team that understands what it takes to create genuinely connected commerce experiences across every touchpoint. The Pulse Awards, run by practitioners for practitioners, don't reward ambition - they reward outcomes.
That depth of Shopify and omnichannel craft is matched by a physical delivery capability that is rare in the EMEA ecosystem. Kubix's dedicated retail deployment team executes what most agencies won't take on: multi-location hardware rollouts, on-site installation, procurement, staff training, and the operational coordination to move across dozens of stores on the timescales enterprise brands actually need. Not coordinated from a distance - on the ground, in the stores, until every location is live.
Their growth consultancy and delivery practice - spanning paid media, CRO, retention, SEO and GEO - ensures the investment compounds after launch. With client relationships that average seven-plus years, the track record reflects what sustained delivery actually looks like.
Their client book includes Ted Baker, Scotch & Soda, Castle Fine Art, Shires Equestrian, and Rugs.ie. Recent programmes include a UK-widePOS deployment for OKA - all staff trained, all systems live, on time.
Together - The Full Arc of Commerce, From Transformation to Long-Term Growth
The partnership covers the complete arc: B2B wholesale channel architecture and launch, DTC platform and performance, physical retail deployment across multiple locations, ERP and systems integration - and the retention and marketing capability to compound on the investment after go-live. Delivered as a coordinated programme, not a collection of separate engagements with coordination overhead passed back to the brand.
The goal isn't a successful go-live. It's a brand that is growing faster, operating more cleanly, and building on a foundation that holds as they scale.
From the Founders
Peter Tivy, Founder & CEO, Teifi Digital:
"Teifi was built to be a commerce systems integrator with the kind of Shopify depth the rest of the SI world doesn't have - the breadth of an enterprise integrator combined with products built natively on the platform. Kubix gives that capability a regional home in the UK and EMEA, with the on-the-ground delivery brands actually need to land a transformation."
Looay Gharib, Founder & CEO, Kubix:
“Kubix has spent over a decade doing the work that most agencies are only starting to talk about - omnichannel programmes, physical retail deployment, client relationships that compound over years. When you look at what Teifi has delivered - B2B, DTC, and retail implementations at a level of complexity most agencies won't touch - it's clear why this partnership makes sense. Their products aren't theoretical. They're running in production for some of the most demanding commerce programmes in the world. There is no other Shopify partnership in EMEA that combines that implementation experience with what Kubix brings on the ground.”
Built for What Commerce Looks Like Next
As Shopify accelerates its investment across EMEA and its enterprise presence deepens, the brands it serves are demanding more from the ecosystem around it - not just partners who can build, but partners who stay accountable for growth long after go-live. This partnership is a direct response to that demand.
Both teams are available to discuss the partnership and what it means for brands building the next chapter of their commerce operations.
About Teifi Digital
Teifi Digital is a commerce systems integrator with deep specialisation on Shopify - one delivery organisation of 100+ people, bringing the breadth of a systems integrator together with enterprise products purpose-built on Shopify. Founded in 2015 and headquartered in Vancouver, Canada, Teifi delivers unified commerce programmes for complex brands across retail, manufacturing, distribution, and B2B. The Teifi Labs product arm develops Teifi B2B Commerce Suite, Teifi Retail Commerce Suite, WorkMate, and Teifi Bridge - the products that extend Shopify into operational and enterprise use cases at scale.
About Kubix
Kubix is a Shopify Platinum Partner with over a decade of omnichannel delivery experience, working with brands across the UK and EMEA to build commerce that performs across every channel. From platform strategy and Shopify development to physical retail deployment, paid media, CRO, and CRM. Kubix brings the full picture and stays accountable for growth long after go-live.
Media Contacts
Teifi Digital
Duncan Robertson, Director, Partnerships
duncan.robertson@teifi.com
Kubix
Jess Hurley, Director, Growth & Partnerships
jess.hurley@kubixmedia.co.uk
Issued jointly by Teifi Digital and Kubix. © 2026.
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