See Our SEO Case Studies:
Valentine Clays is a UK manufacturer and supplier of ceramic clays, slips, and raw materials for potters, education, and industry, established in 1979. Kubix replatformed Valentine Clays from WooCommerce to Shopify, introducing a hybrid theme with bespoke key page designs that refined the buying journey for both retail and trade customers. We enabled trade-ready functionality through B2B pricing integrated with Unleashed, while connecting SparkLayer, Shiptheory, and Xero to unify inventory, fulfilment, and accounting. Marketing and customer engagement were strengthened through new tools like Gorgias, and Reviews.io, ensuring a joined-up customer experience. The project included a full data migration and optimisation to their new Shopify store. Comprehensive team training and post-launch support ensured Valentine Clays could confidently manage and scale their new eCommerce operation.
TheRaceWorks is a UK-based online retailer specialising in 100% authentic, officially licensed Formula 1 and motorsport merchandise. Built for passionate fans, the brand brings the excitement of the grid directly to customers across the UK and Europe. To unlock global scalability, we replatformed TheRaceWorks to Shopify Plus, launching dedicated UK and EU storefronts with multilingual capability, VAT compliance, and a centralised B2B portal for trade clients. This replatform created a unified, future-ready foundation designed to simplify operations while delivering a faster, more dynamic experience for shoppers worldwide. We boosted discoverability and search performance by launching Shopify Markets and Combined Listings, improving regional visibility and organic reach. Every step was supported by a comprehensive 301 redirect strategy to preserve rankings, maintain authority, and protect user journeys. We created an ecosystem that connects data, operations, and marketing in one powerful platform. Following a successful go-live, Kubix continues to support TheRaceWorks through an ongoing digital marketing partnership, running Google Ads, Meta campaigns, and email strategy to fuel consistent growth across both markets.
Dorwest is the UK’s leading expert in herbal pet care, producing natural supplements and remedies for dogs and cats backed by over 75 years of experience. Kubix migrated Dorwest from a legacy eCommerce system to Shopify Plus, delivering an easy-to-manage store that balanced heritage with modern usability. The migration included complete data transfer, a structured SEO redirect plan, and recorded training sessions to help the team manage their new platform confidently. We unified DTC and B2B operations under one platform with a Brightpearl integrations for centralised stock, customer, and order management. This consolidation simplified processes and improved operational efficiency across both retail and trade channels. To strengthen conversion and retention, Kubix implemented a performance-driven tech stack featuring upsell and subscription functionality and enhanced merchandising. The result was a platform that improved product discovery, encouraged repeat purchases, and gave Dorwest the tools to grow with confidence.
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What Shopify SEO Means at Kubix
Search is changing. Ranking is no longer just about keywords, it’s about structure, speed, data, and how your store is understood across search and AI. We’ve worked with Shopify stores at every stage of growth, from tightly curated catalogues to complex product ecosystems with thousands of SKUs.
That experience matters. Because SEO isn’t applied the same way to every business. A furniture brand with layered collections, variant-heavy products and long buying journeys needs a very different approach to a fast-moving FMCP brand.
We combine deep technical Shopify knowledge with a clear understanding of how different catalogues behave in search. From structuring large inventories to improving how products are discovered across collections, filters and search, we build SEO foundations that scale with your business, not against it.
Our Shopify SEO Services
Our Shopify SEO services are built around the technical, structural and content challenges that affect eCommerce visibility. We identify where the greatest commercial opportunities sit, then help implement the improvements across your store, catalogue and content.
Shopify SEO Audits and Strategy
Our Shopify SEO audits identify the technical, structural and content issues limiting organic performance. We review your current visibility, competitors, site architecture, internal linking and platform setup before creating a prioritised Shopify SEO strategy focused on qualified traffic, revenue and sustainable growth.
Keyword, Category and Search Intent Mapping
We analyse how customers search for your products and map that demand to the right collections, products and supporting content. This helps uncover category opportunities, prevent keyword cannibalisation and create a clearer Shopify site structure that supports both product discovery and conversion.
Technical SEO for Shopify
Strong Shopify SEO depends on a store that search engines can crawl, index and understand. We review duplicate URLs, canonicalisation, filters, structured data, Core Web Vitals, internal links and theme-level issues, working with our Shopify developers to implement technical improvements properly.
Collection and Product Page SEO
We optimise Shopify collection and product pages around genuine customer demand. This includes page titles, metadata, headings, on-page content, product information and internal linking, helping high-intent shoppers reach the most relevant pages while strengthening visibility across your catalogue.
Shopify SEO Migrations
Moving to Shopify can put established rankings, traffic and search equity at risk. We support SEO migrations through URL mapping, redirect planning, metadata and content preservation, technical QA and post-launch monitoring, helping your new Shopify store launch without unnecessary losses in organic performance.
International Shopify SEO
We help Shopify and Shopify Plus brands improve organic visibility across international markets. This includes Shopify Markets, international site structures, localised content, hreflang, canonicalisation and catalogue organisation, helping search engines serve the right version of your store to customers in each region.
AI Search and Product Discoverability
AI-led search is changing how customers research, compare and discover products, but the foundations remain familiar. Your store still needs clear technical structure, accurate product data, useful content and signals that search platforms can trust.
We help Shopify brands strengthen those foundations across their website, product catalogue and commerce feeds. This improves how products are interpreted across traditional search, AI-led discovery and emerging agentic shopping experiences.
What is Included in Our Shopify SEO Services
- A Shopify SEO audit and prioritised roadmap
- Keyword, category and search intent mapping
- Technical recommendations and implementation support
- Collection, product and landing page optimisation
- Internal linking and content strategy
- Clear reporting against organic visibility, traffic and revenue
- Direct access to Shopify SEO specialists
- Collaboration with Kubix developers, designers and strategists
SEO for Shopify Brands. The Kubix Way.
Every Shopify SEO strategy starts with understanding how your store currently performs and where organic search can make the greatest commercial difference.
From initial analysis through to implementation and ongoing optimisation, each stage is focused on improving qualified visibility, traffic and revenue.
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Our SEO Process.
Benchmark and diagnose
Map the opportunity
Implement improvements
Measure and improve
Shopify SEO FAQs
We look at the full picture, from technical performance and site structure to product data, content, and the wider customer journey. That means stronger SEO foundations, better website experiences, and work that supports growth across the business, not just rankings.
A Shopify SEO agency improves how your store is crawled, understood and discovered in organic search. This includes technical SEO audits, keyword and category research, collection and product page optimisation, internal linking, content strategy, structured data and ongoing performance monitoring.
A specialist agency also understands Shopify-specific challenges such as collection structures, duplicate URLs, filters, themes and app-generated code, allowing recommendations to be implemented safely and effectively.
The fundamental principles of SEO remain the same, but Shopify has its own architecture and technical considerations. Collection hierarchies, product variants, filtered URLs, canonical tags, theme templates, apps and Shopify Markets can all affect how a store is crawled and indexed.
A Shopify SEO specialist understands how to work within these constraints while improving visibility without disrupting your store’s design, functionality or customer experience.
Our Shopify SEO services can include a technical audit, prioritised roadmap, keyword and category mapping, collection and product page optimisation, internal linking, content strategy and performance reporting.
The exact scope is shaped around your store, catalogue and commercial objectives. Kubix can also implement technical and on-page recommendations through our wider team of Shopify developers, designers and strategists.
Yes. Kubix works with brands across Shopify and Shopify Plus, including businesses with large catalogues, international storefronts, custom functionality and complex technology stacks.
As a Shopify Platinum Agency, we understand the additional structural, technical and operational considerations that come with scaling on Shopify Plus.
Yes. Our SEO specialists work alongside in-house Shopify developers, designers and strategists to implement recommendations across your theme, templates, navigation, content and catalogue structure.
Depending on your requirements, Kubix can manage implementation directly or collaborate with your internal development and marketing teams.
Yes. We work exclusively with brands on Shopify. That focus gives us a much deeper understanding of the platform, its ecosystem, and the technical detail needed to get the best results.
We also support businesses migrating to Shopify, helping protect existing SEO value, preserve key data, and create a stronger website foundation for future growth.
SEO is not instant, but the right work builds momentum quickly. We start by putting the right foundations in place, including technical fixes, structural improvements, and schema markup that search engines and AI tools can better understand.
From there, performance compounds over time as your store becomes easier to crawl, easier to interpret, and more aligned with search demand.
Yes. We work with both new and existing Shopify stores. Whether you are launching a new site and want to build the right SEO foundations from day one, or you are already on Shopify and need to improve performance, we can help create a stronger platform for growth.
Kubix is a Shopify Platinum Partner with extensive experience supporting migration projects from platforms such as Magento and WooCommerce to Shopify.
We help protect your existing SEO equity during the move, reduce unnecessary risk, and make sure your new store is built on stronger technical and structural foundations.
It can certainly improve your chances. AI discovery tools rely on strong website structure, clear product data, relevant content, and signals they can interpret with confidence.
While no agency can guarantee visibility in AI-generated results, the work we do helps make your Shopify store easier for both search engines and AI tools to understand, which puts you in a far stronger position for future discovery.