Shopify Brands Built Better
Ted Baker is a globally recognised British fashion and lifestyle brand known for its distinct design, refined craftsmanship and unmistakable personality. Following the brand’s transition to an online-only model, we supported the relaunch of Ted Baker’s digital presence with a new Shopify store and a full performance framework spanning paid media, retention, CRO and UX improvements. Working closely with the internal team, we established a scalable acquisition and retention engine across Meta and Google, rebuilt their email and CRM foundations in Klaviyo, and introduced a creative and strategic approach to reconnect the brand with loyal customers while reaching new markets. This partnership has supported Ted Baker through rapid digital growth, enabling the brand to re-enter the market with a stronger, more measurable and more resilient eCommerce operation.
The Fine Cheese Co. is a family-owned British artisan cheese company based in Bath, selecting, maturing and producing fine cheeses, crackers and accompaniments for consumers and over 1,100 stockists across 50+ countries. Kubix replatformed The Fine Cheese Co. from Magento to Shopify Plus, creating a scalable, low-maintenance store with predictable running costs and empowering the in-house team with full control. We delivered a clean, SEO-safe migration across products, customers, content and redirects, followed by hands-on training to ensure confident trading from day one. The new store introduced subscriptions and gifted subscriptions via ReCharge, delivery date selection, and optimised fulfilment through ShipperHQ and Shiptheory, supported by integrations for analytics, payments, and email marketing to streamline operations and customer experience.
Castle Fine Art is a UK-based gallery network and online retailer showcasing and selling original and limited-edition contemporary art and sculpture from leading artists across its nationwide galleries. Migrating Castle Fine Art to Shopify, we delivered a modern, flexible storefront that gives the team full control over content and commerce. The migration included structured data transfer, SEO protection, and hands-on training, ensuring the business could manage updates confidently post-launch. We built a dual-store setup for the UK and US, powered by Shopify Markets, to manage regional pricing, taxes, and fulfilment. The stores were configured for POS readiness, allowing unified operations between online and gallery sales. To strengthen performance and customer experience, we integrated ERP and marketing systems, enabled immersive 3D artwork display via Sketchfab, and enhanced product discovery with advanced search and a mega menu. Every element was validated through comprehensive UAT and a coordinated go-live, supported by ongoing post-launch assistance and optional store support.
What's Included in our Shopify Support and Maintenance Services?
No two Shopify stores require exactly the same level of support.
Our Shopify support packages are built around your business and include everything required to maintain, optimise and scale Shopify and Shopify Plus stores.
We investigate the problem, explain the available options and deliver the work needed to keep your store performing properly.
That could be a quick bug fix, regular theme maintenance, a UX improvement or a wider programme of development work.
Our Shopify support services can include:
- Shopify development and bug fixes
- Theme maintenance, updates and UI/UX improvements
- Store speed & technical health
- Ad-hoc Shopify store maintenance, updates and platform support
- Tracking, analytics and marketing integration
- Shopify tech stack and app integration support
- Data-backed CRO analysis and implementation
- Bespoke Shopify development
- A/B testing, heatmapping and data led implementation
- Shopify and Shopify Plus support from our team of over 50+ experts
How Our Shopify Support & Maintenance Service Works.
1. Understanding Your Business.
This initial review helps us understand the context behind each request and reduces the risk of treating a symptom while missing the underlying cause.
2. Establish Your Priorities
Tasks can be assessed according to their commercial importance, technical risk and relationship to other planned work. This keeps attention on what will create the most useful progress rather than simply completing requests in the order they appear.
3. The Right Shopify Experts
Depending on the requirement, that could include Shopify developers, UX designers, strategists, solutions specialists or members of our wider eCommerce team.
4. Deliver, Test and Communicate
We keep communication clear throughout the project, explaining what has been completed and if any revisions are required before go-live.
5. Maintain and Improve
Alongside incoming maintenance requests, we can help identify improvements, plan future work and maintain a prioritised roadmap that reflects your wider business objectives.
Support for Today. Consultancy for What Comes Next.
Some Shopify challenges cannot be solved by completing a single ticket.
You may be deciding whether to replace a theme, simplify your app stack, restructure international stores or connect Shopify to a wider business system. You may also have several teams requesting improvements without a clear way to prioritise them.
Our Shopify consultancy services help you look beyond the immediate task and understand the wider impact of each decision. From Shopify and Shopify Plus strategy, theme and storefront planning, Shopify Markets & internationalisation and more.
We help turn our findings into a realistic order of work, with clear priorities and practical actions that can be delivered by your internal team, Kubix or a combination of both.
Why choose Kubix for Shopify support and maintenance?
Shopify Platinum expertise: Kubix is a Shopify Platinum agency with experience supporting established eCommerce brands across Shopify and Shopify Plus.
Our team understands the platform itself, as well as the apps, integrations and operational processes that surround it.
Support that builds internal confidence: We want your team to feel more capable, not more dependent.
Where appropriate, we provide explanations, documentation and training that make Shopify easier for your team to manage.
Experience beyond launch: A Shopify store is not finished when it goes live.
We support the ongoing maintenance, decisions and unexpected challenges that appear as products, teams, markets and customer expectations change.
Shopify support and maintenance FAQs.
Shopify store maintenance covers the ongoing work required to keep a storefront stable, accurate and easy to manage.
This can include theme updates, bug fixes, app management, technical improvements, content changes, performance reviews and testing new functionality.
Shopify manages the core hosting and platform infrastructure, but individual stores still require regular attention as themes, apps, integrations and business requirements change.
Shopify support can include bug fixes, theme changes, custom development, app configuration, UX improvements, analytics troubleshooting, store speed work, content updates, integration support and general guidance.
The exact work will depend on your store and the support agreement in place.
Yes. We support brands trading on Shopify and Shopify Plus.
Our teams can work with standard Shopify themes and stores as well as more complex Shopify Plus environments involving custom functionality, integrations, international storefronts, B2B and larger internal teams.
Yes. Many Shopify merchants change agency or require specialist support for a store that was developed elsewhere.
We will first review the store, theme, apps and relevant customisation so that we understand how it has been built before making significant changes.
Depending on the requirement, we may be able to support a clearly defined piece of work or recommend the most appropriate Kubix service.
Where a store requires regular maintenance, investigation or strategic guidance, an ongoing support arrangement will usually provide better continuity and efficiency.
No. Technical development is an important part of our support, but it is not the full service.
Kubix can also provide UX and UI support, eCommerce consultancy, app and integration guidance, internationalisation support, operational planning and strategic recommendations.
Yes. We can help with Shopify Markets, international storefronts, localisation, regional pricing, domains, catalogue requirements and the wider operational considerations involved in selling across markets.
Timescales depend on the urgency, complexity and risk attached to the request.
Issues affecting sales or critical functionality can be prioritised, while planned improvements are scheduled according to the agreed roadmap. We will always aim to set a clear expectation rather than promising a rushed fix before the cause is understood.
Yes. We can act as an extension of your existing team, filling specific skills or providing additional capacity.
This can include supporting an eCommerce manager, working alongside internal developers or coordinating with other agencies and technology partners.
Are you ready to take your eCommerce business to new heights?
Get in touch and we’ll be ready to help.