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Once your Shopify store is live, the list of decisions keeps growing. Customers need an easier way to find products. Your team wants new functionality. A busy product launch is approaching, and you need confidence that orders will reach the systems behind your store.
Ongoing Shopify support gives those demands a clear order of priority, with the right people available to deliver the work.
In our Your store is live, now what? webinar, Sophie Redgell from Asmodee joined Kubix’s Dan Morris and Jess Hurley, alongside Valeria Granda from Rebuy, to discuss what that looks like in practice.
The conversation explored how a live store develops through customer feedback, technical support and improvements that fit the team’s capacity.
Start with what customers need your store to do
When Asmodee began working with Kubix, its Shopify website handled in-stock ordering. For a board game and trading card supplier whose customers plan around upcoming releases, that left a significant gap.
Pre-orders and back-orders became an early priority. Sophie explained that introducing this functionality gave longstanding customers a stronger reason to register and start ordering online.
The customer journey needed attention too. A feature could be commercially important, but customers still had to find it and use it comfortably.
For teams deciding what to improve after launch, that is a useful starting point: identify where the website falls short of how your customers actually buy. Those gaps can help you prioritise development around a clear business need.
Turn customer behaviour into a development roadmap
As requests build up, deciding what comes next can become a challenge of its own.
Dan described how a heatmapping audit helped Kubix and Asmodee understand where visitors scrolled, clicked, stopped and ignored content. Those findings informed a roadmap of work over the following six to eight months.
The improvements included making products easier to discover, redesigning the buying areas on product pages and strengthening delivery and trust messaging.
Asmodee also gathers retailer feedback through quarterly surveys and direct conversations.
Together, behavioural data and customer feedback give the team a stronger basis for deciding which changes deserve attention.
A useful support roadmap should connect each task to the problem it solves. That might be helping customers find a range, understand an ordering option or complete a purchase with fewer frustrations.
Introduce new functionality in manageable stages
We also explored Asmodee’s work with Rebuy, showing how a support partner can help assess and adapt an app to a specific business requirement.
Asmodee’s website serves both consumers browsing products and logged-in trade customers.
Product recommendations needed to suit those different experiences, including the trade information retailers require.
Kubix, Asmodee and Rebuy began with AI product recommendations as an initial proof of concept. Sophie explained that the early results helped secure internal support for further work, including more detailed recommendation rules informed by the team’s product knowledge.
Valeria highlighted the importance of defining the intended outcome and bringing the right specialists into the conversation early.
That gives teams a practical way to approach new functionality: agree on a useful first version, assess how customers use it, then build on what you learn.
Make ongoing support work around your team
A development roadmap also needs to reflect the resources available inside your business.
During Asmodee’s warehouse move, internal teams had other priorities competing for their time. Work on the website moved in stages, with Kubix progressing tasks that needed less input from Asmodee when internal capacity was limited.
Clear communication helped keep that work moving. Short recorded walkthroughs made it easier to explain an issue, demonstrate a fix or show colleagues how to use something later.
Sophie’s advice was to find a partner you can be honest with about your capacity. That openness helps the team plan realistically and identify where additional expertise or hands-on support will make the greatest difference.
As a Shopify Agency, Kubix brings together developers, designers and eCommerce specialists to support live stores, resolve issues and plan ongoing improvements.
Explore our Shopify store support and maintenance services to build a clearer plan for your store’s next stage.
