Planning, Tracking & Fulfillment: Your Guide to Managing Stock this Black Friday

Nothing kills BFCM momentum like overselling products or failing to fulfil orders efficiently. Your inventory management needs to be bulletproof, particularly when serving UK customers who expect reliable delivery timelines.

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September 23, 2025
Planning, Tracking & Fulfillment: Your Guide to Managing Stock this Black Friday

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Stock Level Optimisation

Start by analysing last year's data to forecast demand by product category and regional preferences. Think about setting up automated inventory tracking across all sales channels and configure low-stock alerts with sufficient lead time for emergency restocking.

Having a process for stock checking and a dashboard so you can keep a track of everything leading up to Black Friday can be really useful as you plan your seasonal restock.

The Brightpearl Advantage for BFCM Success

This level of inventory control can be achieved seamlessly using Brightpearl's Shopify integration.

Real-Time Inventory Synchronisation

  • Automatic stock level updates across all channels prevent overselling disasters
  • Multi-warehouse inventory management ensures optimal stock distribution
  • Accurate availability displayed to customers, maintaining trust during peak shopping periods

Streamlined Order Processing

  • Orders automatically flow from Shopify into Brightpearl with instant inventory reservation
  • Customer data and order details (including gift messages) are captured without manual intervention
  • Your team can focus on customer service rather than data entry during the BFCM rush

Bulletproof Fulfilment Operations

  • Automated shipment tracking and customer notifications keep buyers informed
  • Multiple shipment support handles split orders seamlessly when stock is distributed across warehouses
  • Returns processing is automated, with inventory automatically updated for resale items


During BFCM's intense 96-hour period, Brightpearl eliminates the manual bottlenecks that typically cause fulfilment delays. The system scales automatically with increased order volumes, ensuring your operations remain smooth whilst competitors struggle with manual processes.

Having systems like this in place takes the headache out of managing your business. We love it because you can get a good, high-level overview of data when it’s needed. And when you need to dig a little deeper, the rest of the data is still there.

If you’re struggling with eCommerce operations – and feel you could benefit from some support – we’d love to hear from you! Get in touch to see how our consultation packages can help scale your eCommerce operations.

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