Get picture perfect

Ok, people shouldn’t judge a book by its cover. But they can definitely judge a product by it! During Black Friday, customers will be comparing your store with countless others when weighing up where to spend their money. One of the quickest ways to make them leave is low-quality product pictures or incomplete information. Make sure all your images are high-quality, well-lit, and show your product from multiple angles, and double check all the relevant information is clear and up-to-date. A confident browser is much more likely to become a happy buyer.

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Tidy up

Getting picture perfect doesn’t just end with your products! You want to make sure your website has a clean and easy to follow user journey overall. Customers don’t want to waste time searching for products that are misplaced or hard to find on a normal day. On Black Friday, they have even less time for it. Take some time in the lead up to audit your collections and pages. Not only does a well-organised store look more professional, it makes a customer much more likely to hit that buy now button.

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Plan, plan, plan

Black Friday is all about big savings. Shoppers are specifically looking for discounts, bundles and special offers, so it’s important to have your pricing strategy nailed down ahead of time. Think about the offers you want to run, and keep in mind your competitors will also be running sales too. Make sure your sale is compelling enough to stand out from the crowd whilst making sense for your business. For a bonus tip, also consider scheduling your price changes in advance to avoid any last-minute scrambling.

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Check your mail

Email marketing can be critical for driving traffic and conversions on Black Friday, but there are a few things to consider before sending out those all-important campaigns. Check if you have any existing offers in action, as you might want to remove them to prevent people double dipping and using a discount code on a sale item. Also, make sure your messaging is clear! Don’t wait until the week of your campaign to start pushing your offers, now is a great time to start working on building hype and establishing a sense of FOMO, encouraging customers to pounce when the time comes.

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Spend money to make money

It’s important to prepare not just for increased traffic, but increased competition too! Start gradually ramping up your ad spend in the weeks leading up to the big day, rather than waiting for a last minute push. This will give your campaign time to optimise and gain momentum, making your business more likely to fit the right audience who are ready to purchase your products. If you increase your spend in this slow and steady way, come Black Friday you’ll have a fully optimised campaign ready to convert!

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Getting ready for Black Friday can seem quite daunting, but if you follow these steps, you’re definitely on the right path for success. Remember, Rome wasn’t built in a day, and neither was a successful ad campaign!

Looking for even more insider information on how to have a successful Black Friday? Give us a call, we’ll be happy to get planning with you!