The line between the shop floor and the online store has all but disappeared. The retailers pulling ahead are the ones who have stopped running them as two separate businesses and started treating them as one connected experience, with stock, customers and data joined up across both.
Retail, Reimagined is an eCommerce event dedicated to what that actually looks like in practice, and how to build it. It is the second leg of our 2026 POS Roadshow, following London, and this time we are bringing it home.
You can see the full details and register on Luma.
Why Birmingham
Birmingham is our home city, and this event is a deliberate investment in the retail community here. Rather than another broad industry conference, this is a curated room of 20 to 30 retailers, brand partners and ecosystem technology companies: people running real stores and solving the same problems, in the city we know best.
What to expect
- Presentations on bringing physical and online retail together into a single, connected operation
- A merchant panel, with retailers sharing how they run both sides in practice, and what they have learned doing it
- Hands-on hardware demos, so you can get a feel for the latest Shopify POS hardware rather than just hearing about it
- An invite-only dinner to close the afternoon and keep the conversations going
Who it's for
This is built for retailers running physical stores alongside an online presence, and brands weighing up how to bring the two closer together. Because places are curated and limited, the room stays genuinely relevant: founders, retail and operations leaders, and eCommerce teams who want practical answers rather than a sales pitch.
If you have ever felt like your in-store and online sides are pulling in different directions, this is an evening well spent.
In partnership with Shopify
We are running Retail, Reimagined alongside Shopify, whose platform sits behind the unified approach the day is built around. If you want to go deeper on the technology afterwards, you can read more about how we approach Shopify POS for retailers running store and online together.
Event details
- Date: Wednesday 16 September
- Time: 17:30 - 20:00
- Format: In-person
- Location: Kubix office, Birmingham
Reserve your place
Places are limited and allocated to keep the room relevant, so it is worth registering early. Grab yours below, or head straight to the Luma event page.
