How Delivery Quality Shapes Your Brand

It’s not just a nice-to-have. Studies like the one from Ipsos in 2022 show that 85% of consumers won’t return after a poor delivery experience, even if they loved the product. Expectations around delivery have skyrocketed—customers want real-time tracking updates, fast shipping options, and reliable service.

Missing the mark can damage your reputation. But get it right, and you're building trust and encouraging repeat purchases.

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Automation: The Secret to Better Delivery

Managing deliveries manually can be a nightmare, especially as your order volume grows. Mistakes like printing the wrong labels or missing deadlines can easily pile up, hurting both your operations and your customers' experience.

This is where Shiptheory comes in. If you use Shopify, Shiptheory integrates seamlessly to automate your shipping process, so you can focus on growing your business instead of worrying about logistics.

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How Shiptheory Makes Shopify Fulfillment Easier

Shiptheory connects your Shopify store to over 90 global carriers, including Royal Mail, DHL, and DPD. Here’s what it can do for you:

• Automated Label Printing: Shiptheory generates shipping labels automatically when orders hit specific statuses, like "Packed" or "Ready for Dispatch."
• Custom Shipping Rules: Assign the right carriers and services automatically based on order criteria, reducing the chance of human error.
• Tracking Notifications: Keep your customers updated with automatic tracking information sent directly from Shopify.
• Carrier Flexibility: Switch between different carriers quickly to ensure you’re always offering the best delivery option.

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Creating a Smooth Customer Experience

By integrating Shiptheory with Shopify, you can build an automated shipping process that delights your customers and helps your business grow. Here’s what you’ll get:

• Time Savings: Focus on what you do best instead of getting bogged down with shipping admin.
• Happier Customers: Meet delivery expectations every time with automated processes.
• Scalability: As your orders increase, Shiptheory grows with you to handle higher volumes effortlessly.

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So, What’s the Verdict?

What’s more important—the product or the delivery? In today's market, both are equally essential. Without a great product, you won’t attract customers, but without reliable delivery, they won’t come back. By combining amazing products with Shiptheory's seamless shipping solution, you can create a complete customer experience that drives loyalty and growth.  

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To hear more strategies to help grow your business in 2025, download our Runway to Revenue micropaper with tips to help you succeed at scaling your brand in 2025 from Shiptheory, Knotted Commerce, Sparklayer and Kubix.

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