Everyone at the Kubix Media office has had a problem in the past when we’ve tried to explain what we do.
“I work at a creative agency,” we’ve all said at parties or dinners to our newly introduced conversation partners. Queue blank looks, a slight nod if we’re lucky, or even the occasional “huh?”
Like the infamous Ab Fab sketch where Eddy tries to explain the mystery of PR, nobody is ever quite sure what a creative agency does. Which is why we thought we should shed some light on the industry to those of you who still have no idea what your ‘creative’ friends do all day.
A creative agency, in a beautifully-designed nutshell, is a company that spends its days crafting creative work for brands and fellow businesses. Whether this work is digital – designing things for online such as websites or graphic illustrations; print – designing book covers or CD artwork for example; or advertising – delivering PR campaigns and (you guessed it) adverts – each agency has its own skill-set and can do some or all of the above.
Projects can vary from one-off contracts to long-term campaigns that the agency run for their client over a number of months or years. And since every single brand and business in the world requires a creative identity of some form, agencies are often in high demand.
So what do we fill our days with?
Well, Kubix Media is a little bit more complicated, as we’re a creative marketing agency. As well as finding design solutions for clients, we also offer marketing services on a more long-term basis.
“But what does that mean?” I hear your despair.
Hold fire on the desperation: marketing isn’t as complicated as it sounds. Marketing is simply the broad term for the methods used to help brands to become bigger. From SEO (optimising websites using specific keywords and earning links to help them rank at the top of Google search engines), to social media campaigns (creating content to encourage people to follow clients’ social pages), marketing is something that every business has to do if they ever want to become recognised and beat their competitors. This can take weeks to months before it starts to pay off, but a clever and well-executed marketing campaign can make the difference between a brand that is simply ‘good’ and a brand that can change the world.
And that’s what Kubix do. Whilst our design team crack on with illustrations for a new website or creating a brand logo, our marketing team are busy doing everything in their power to bring the recognition to our clients that they deserve. It’s hard work, but the rush that everyone gets when a client is thrilled with what we’ve done certainly makes it worth doing.
So the next time you find your hipster mate Dave struggling to explain that he’s a UX Designer at a party, you’ll be able to sympathise. Being “creative” all day doesn’t mean we sit around drawing and sipping on our flat whites. (Okay, sometimes we get to do that). What we do do is try to make the most epic creative work we can. And that’s pretty damn satisfying.
If you’ve reached 2017 and fancy getting your creative hat on for your business, then get in touch and see what Kubix Media could do for you. We love a good natter!