When it comes to marketing, any agency can promise you the world.
- “We’ll get you to the top of Google in one week!”
- “1,000,000 social followers in 24 hours or your money back!”
- “10,000 hits on your new website – guaranteed!”
As a business owner looking for help with marketing, it’s very easy to find yourself swamped by outlandish statements, bowled over by the glittering haze of what a marketing campaign is capable of doing for your business. But is this right?
Sooner or later, as the marketing smoke begins to clear, you realise that many of these agencies aren’t quite as bothered about your business as they first claimed. How many of those will call you to ask how your newborn grandson is doing? How many would think to WhatsApp you at the weekend when they think of a great new idea for a campaign? How many like to FaceTime you to have a look round your shop or office when they can’t be there in person?
Because whilst a marketing agency undoubtedly has to be good at what they do, the true game each and every agency is playing is the game of customer service.
Without strong customer service, what has the potential to become a long-term relationship between agency and business can quickly dissolve along with the long list of sweeping statements listed on the agency website. One of the biggest skills an agency can possess is understanding people. This skill alone determines the difference between a company that is never short of new business, and those who have to fire an employee every time a campaign goes under.