Your customer’s experience on your product page is what makes them click that all-important add-to-cart button. So what should you be considering across your product page? Here are 5 absolute essentials:

1. Unique Product Descriptions

What would YOU like to know about your products? Having extra detail in your product descriptions is the key to answering your customer’s questions before they’ve even thought of them. Consider what a customer would notice if they were looking at your product in a physical store. If you were selling jumpers, people would be rushing to the changing rooms to try them on. If you were selling sofas, they’d sit down and try to envision whether the squishy or velvet model would look better in their living room.

Dimensions are key for furniture brands, while clothing brands might want to include product details like pockets, fit, or the model’s height and size. Not only does a thorough product description add trust for new shoppers, it also prevents unnecessary returns when all the information is presented clearly and concisely.

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2. Delivery Information

Offering free delivery or free returns? Don’t hide these details away on a shipping page - make them front and centre! Not only do you reduce the number of abandoned carts during the shipping stage as customers already know any costs they’ll be incurring, a good delivery or returns offer can quickly entice customers to buy when they feel the risk is lesser than the reward.

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3. Clear Photography

Unless you’re selling a very simple, recognisable essential like a pair of rubber gloves or kitchen roll, high quality, large images are always best on a product page. If you’ve ever been put off by the photography on a store or suspected an item might not arrive as advertised, then you’ll know that one low-quality product image won’t be enough to give your customers the immersive experience you’re after. Include lots of images from different angles, and be sure to capture any details that wouldn’t be obvious at first glance.

4. Reviews & Social Proof

Did you know that 86% of people are hesitant to buy an item online when they can’t see the reviews? Now that shoppers are increasingly savvy online, social proof is not only desired but expected by customers. If you're wondering how to gather social proof, here are 9 great examples to get you started.

Luckily, there are many ways to add reviews to your page. If your store's on Shopify, there are various apps in Shopify’s app store (including their Product Reviews app which is free) that allow you to fire out automated emails inviting customers to leave reviews and get rewards for either themselves or friends and family.

When you’ve got those reviews rolling in, display any star ratings clearly and show picture reviews if you have them. By seeing scores of reviews and a virtual 'crowd' of people on the page, customers feel that they're not the first ones taking a leap of faith by investing in a product or brand. The more confident someone is in your store? The quicker they’ll buy.

5. You May Also Like

No matter how all-singing, all-dancing your product may be, sometimes it just isn’t what your customers are looking for. But before they click off your site entirely, tempt them to another item by adding in a “You May Also Like” feature. Not only does it keep them scrolling on your site for longer, this dynamic feed will show similar products to the one they’re on at that moment and be more likely to display something the customer will like. A simple win for you and for them.

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Need help getting your product page where it needs to be? We’re always here for a free consultation or discussion about Shopify and your needs.