Case Study
Discover how Kubix migrated Stance Socks to Shopify Plus. The US lifestyle brand that migrated 2,747 products from Salesforce to Shopify Plus: protecting brand identity, organic rankings, and team ownership in the process.
Stance is a US lifestyle and performance brand that transformed the sock from a commodity into a canvas; built on bold art, technical innovation, and collaborations with athletes and artists including the NBA and Disney. With a catalogue spanning thousands of SKUs and a deeply loyal global fanbase, their eCommerce platform isn't just a store. It's a brand experience.
When the decision was made to move from Salesforce Commerce Cloud to Shopify Plus, the brief was unambiguous: protect what makes Stance feel like Stance, build for longevity, and give the internal team genuine ownership of their store.
Stance is a US lifestyle and performance brand that transformed the sock from a commodity into a canvas; built on bold art, technical innovation, and collaborations with athletes and artists including the NBA and Disney. With a catalogue spanning thousands of SKUs and a deeply loyal global fanbase, their eCommerce platform isn't just a store. It's a brand experience.
When the decision was made to move from Salesforce Commerce Cloud to Shopify Plus, the brief was unambiguous: protect what makes Stance feel like Stance, build for longevity, and give the internal team genuine ownership of their store.
Stance is a US lifestyle and performance brand that transformed the sock from a commodity into a canvas; built on bold art, technical innovation, and collaborations with athletes and artists including the NBA and Disney. With a catalogue spanning thousands of SKUs and a deeply loyal global fanbase, their eCommerce platform isn't just a store. It's a brand experience.
When the decision was made to move from Salesforce Commerce Cloud to Shopify Plus, the brief was unambiguous: protect what makes Stance feel like Stance, build for longevity, and give the internal team genuine ownership of their store.
Stance is a US lifestyle and performance brand that transformed the sock from a commodity into a canvas; built on bold art, technical innovation, and collaborations with athletes and artists including the NBA and Disney. With a catalogue spanning thousands of SKUs and a deeply loyal global fanbase, their eCommerce platform isn't just a store. It's a brand experience.
When the decision was made to move from Salesforce Commerce Cloud to Shopify Plus, the brief was unambiguous: protect what makes Stance feel like Stance, build for longevity, and give the internal team genuine ownership of their store.
Salesforce Commerce Cloud is a capable enterprise platform, but built for developer dependency. Stance's store had accumulated years of product data, custom navigation structures, partner-branded collections, specification-driven product pages, and a URL architecture that search engines had been indexing for years.
Growth had become stagnant and with platform, app and developer costs rising. Stance made the decision to migrate to Shopify.
A straightforward migration carried real risk: losing organic search rankings built over years, breaking the product discovery experience that customers relied on, and landing the team with a Shopify store they couldn't confidently manage themselves. The solution needed to be built for accuracy and handover, not just launch.
Shopify Migration - How we Improved SEO
Salesforce Commerce Cloud is a capable enterprise platform, but built for developer dependency. Stance's store had accumulated years of product data, custom navigation structures, partner-branded collections, specification-driven product pages, and a URL architecture that search engines had been indexing for years.
Growth had become stagnant and with platform, app and developer costs rising. Stance made the decision to migrate to Shopify.
A straightforward migration carried real risk: losing organic search rankings built over years, breaking the product discovery experience that customers relied on, and landing the team with a Shopify store they couldn't confidently manage themselves. The solution needed to be built for accuracy and handover, not just launch.
Shopify Migration - How we Improved SEO
Salesforce Commerce Cloud is a capable enterprise platform, but built for developer dependency. Stance's store had accumulated years of product data, custom navigation structures, partner-branded collections, specification-driven product pages, and a URL architecture that search engines had been indexing for years.
Growth had become stagnant and with platform, app and developer costs rising. Stance made the decision to migrate to Shopify.
A straightforward migration carried real risk: losing organic search rankings built over years, breaking the product discovery experience that customers relied on, and landing the team with a Shopify store they couldn't confidently manage themselves. The solution needed to be built for accuracy and handover, not just launch.
Shopify Migration - How we Improved SEO
Salesforce Commerce Cloud is a capable enterprise platform, but built for developer dependency. Stance's store had accumulated years of product data, custom navigation structures, partner-branded collections, specification-driven product pages, and a URL architecture that search engines had been indexing for years.
Growth had become stagnant and with platform, app and developer costs rising. Stance made the decision to migrate to Shopify.
A straightforward migration carried real risk: losing organic search rankings built over years, breaking the product discovery experience that customers relied on, and landing the team with a Shopify store they couldn't confidently manage themselves. The solution needed to be built for accuracy and handover, not just launch.
Shopify Migration - How we Improved SEO
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Kubix approached this as a rebuild with migration discipline, not just moving data, but rearchitecting each system to work better inside Shopify's native toolset than it ever did on Salesforce.
All 2,747 products were migrated with structured data integrity preserved across specifications, media, and metadata. Rather than rebuilding Stance's specification callouts manually, Kubix built an automated system using Shopify Metafields and Metaobjects, meaning benefit-led icons appear consistently across the catalogue without the team touching individual products. Merchandising changes that previously took hours now take seconds.
Partner navigation covering products with the NBA, MLB and Disney was rebuilt using Metaobject-based templates, giving the team control of mega-menu structures, partner landing pages, and collection layouts directly inside the Shopify Theme Customiser, with no developer involvement required for ongoing updates.
Legacy Salesforce URLs were mapped and redirected to their Shopify equivalents across products, collections, pages, blogs, and policies. Meta descriptions were generated at scale using structured automation. Custom checkout enhancements were delivered via GraphQL, aligned to Shopify Plus extensibility best practice to protect future upgrades.
Kubix approached this as a rebuild with migration discipline, not just moving data, but rearchitecting each system to work better inside Shopify's native toolset than it ever did on Salesforce.
All 2,747 products were migrated with structured data integrity preserved across specifications, media, and metadata. Rather than rebuilding Stance's specification callouts manually, Kubix built an automated system using Shopify Metafields and Metaobjects, meaning benefit-led icons appear consistently across the catalogue without the team touching individual products. Merchandising changes that previously took hours now take seconds.
Partner navigation covering products with the NBA, MLB and Disney was rebuilt using Metaobject-based templates, giving the team control of mega-menu structures, partner landing pages, and collection layouts directly inside the Shopify Theme Customiser, with no developer involvement required for ongoing updates.
Legacy Salesforce URLs were mapped and redirected to their Shopify equivalents across products, collections, pages, blogs, and policies. Meta descriptions were generated at scale using structured automation. Custom checkout enhancements were delivered via GraphQL, aligned to Shopify Plus extensibility best practice to protect future upgrades.
Kubix approached this as a rebuild with migration discipline, not just moving data, but rearchitecting each system to work better inside Shopify's native toolset than it ever did on Salesforce.
All 2,747 products were migrated with structured data integrity preserved across specifications, media, and metadata. Rather than rebuilding Stance's specification callouts manually, Kubix built an automated system using Shopify Metafields and Metaobjects, meaning benefit-led icons appear consistently across the catalogue without the team touching individual products. Merchandising changes that previously took hours now take seconds.
Partner navigation covering products with the NBA, MLB and Disney was rebuilt using Metaobject-based templates, giving the team control of mega-menu structures, partner landing pages, and collection layouts directly inside the Shopify Theme Customiser, with no developer involvement required for ongoing updates.
Legacy Salesforce URLs were mapped and redirected to their Shopify equivalents across products, collections, pages, blogs, and policies. Meta descriptions were generated at scale using structured automation. Custom checkout enhancements were delivered via GraphQL, aligned to Shopify Plus extensibility best practice to protect future upgrades.
Kubix approached this as a rebuild with migration discipline, not just moving data, but rearchitecting each system to work better inside Shopify's native toolset than it ever did on Salesforce.
All 2,747 products were migrated with structured data integrity preserved across specifications, media, and metadata. Rather than rebuilding Stance's specification callouts manually, Kubix built an automated system using Shopify Metafields and Metaobjects, meaning benefit-led icons appear consistently across the catalogue without the team touching individual products. Merchandising changes that previously took hours now take seconds.
Partner navigation covering products with the NBA, MLB and Disney was rebuilt using Metaobject-based templates, giving the team control of mega-menu structures, partner landing pages, and collection layouts directly inside the Shopify Theme Customiser, with no developer involvement required for ongoing updates.
Legacy Salesforce URLs were mapped and redirected to their Shopify equivalents across products, collections, pages, blogs, and policies. Meta descriptions were generated at scale using structured automation. Custom checkout enhancements were delivered via GraphQL, aligned to Shopify Plus extensibility best practice to protect future upgrades.
As a Shopify Platinum Agency, we provided stance with Shopify training, operational documentation and a comprehensive handover. This gave the team full ownership over their website and eCommerce processes.
Need support migrating to Shopify? Kubix has supported hundreds of eCommerce brands that have outgrown their current tech stack. We specialise in providing trusted expertise for every replatforming challenge as a leading Shopify Migration Agency.
As a Shopify Platinum Agency, we provided stance with Shopify training, operational documentation and a comprehensive handover. This gave the team full ownership over their website and eCommerce processes.
Need support migrating to Shopify? Kubix has supported hundreds of eCommerce brands that have outgrown their current tech stack. We specialise in providing trusted expertise for every replatforming challenge as a leading Shopify Migration Agency.
As a Shopify Platinum Agency, we provided stance with Shopify training, operational documentation and a comprehensive handover. This gave the team full ownership over their website and eCommerce processes.
Need support migrating to Shopify? Kubix has supported hundreds of eCommerce brands that have outgrown their current tech stack. We specialise in providing trusted expertise for every replatforming challenge as a leading Shopify Migration Agency.
As a Shopify Platinum Agency, we provided stance with Shopify training, operational documentation and a comprehensive handover. This gave the team full ownership over their website and eCommerce processes.
Need support migrating to Shopify? Kubix has supported hundreds of eCommerce brands that have outgrown their current tech stack. We specialise in providing trusted expertise for every replatforming challenge as a leading Shopify Migration Agency.
Our team have built over 300 Shopify stores.
Get in touch with us today.
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