Case Study
From finding the right fit to fulfilling an order, Trilogy’s personal service depends on the details. We brought its website and six London stores together on Shopify, connecting its product catalogue, retail operations and customer data while giving its team more control with a unified eCommerce experience.
For Trilogy, finding the right pair of jeans has always been personal. Founded in 2006, the premium fashion retailer built its reputation on carefully chosen brands, denim expertise and a service philosophy that nothing is too much trouble.
As its business expanded into menswear and across six London stores, its technology became harder to work around.
The Trilogy website sat on a legacy platform, a Eurostop retail system and separate payment setup. This fragmented tech stack left staff having to bridge the gap with time-consuming manual workarounds, both with back-office operations and the website.
Products needed creating across systems, online stock relied on synchronisation, and spreadsheets supported buying and reporting. The ambition was to make online its biggest store, with the same care customers experienced in person.
Introduced by Shopify, Trilogy chose Kubix, a Shopify Platinum Agency, to bring those operations together on a tight timeline. Our Shopify Plus migration covered the storefront, product and customer data, retail workflows and the people using them every day.
For Trilogy, finding the right pair of jeans has always been personal. Founded in 2006, the premium fashion retailer built its reputation on carefully chosen brands, denim expertise and a service philosophy that nothing is too much trouble.
As its business expanded into menswear and across six London stores, its technology became harder to work around.
The Trilogy website sat on a legacy platform, a Eurostop retail system and separate payment setup. This fragmented tech stack left staff having to bridge the gap with time-consuming manual workarounds, both with back-office operations and the website.
Products needed creating across systems, online stock relied on synchronisation, and spreadsheets supported buying and reporting. The ambition was to make online its biggest store, with the same care customers experienced in person.
Introduced by Shopify, Trilogy chose Kubix, a Shopify Platinum Agency, to bring those operations together on a tight timeline. Our Shopify Plus migration covered the storefront, product and customer data, retail workflows and the people using them every day.
For Trilogy, finding the right pair of jeans has always been personal. Founded in 2006, the premium fashion retailer built its reputation on carefully chosen brands, denim expertise and a service philosophy that nothing is too much trouble.
As its business expanded into menswear and across six London stores, its technology became harder to work around.
The Trilogy website sat on a legacy platform, a Eurostop retail system and separate payment setup. This fragmented tech stack left staff having to bridge the gap with time-consuming manual workarounds, both with back-office operations and the website.
Products needed creating across systems, online stock relied on synchronisation, and spreadsheets supported buying and reporting. The ambition was to make online its biggest store, with the same care customers experienced in person.
Introduced by Shopify, Trilogy chose Kubix, a Shopify Platinum Agency, to bring those operations together on a tight timeline. Our Shopify Plus migration covered the storefront, product and customer data, retail workflows and the people using them every day.
For Trilogy, finding the right pair of jeans has always been personal. Founded in 2006, the premium fashion retailer built its reputation on carefully chosen brands, denim expertise and a service philosophy that nothing is too much trouble.
As its business expanded into menswear and across six London stores, its technology became harder to work around.
The Trilogy website sat on a legacy platform, a Eurostop retail system and separate payment setup. This fragmented tech stack left staff having to bridge the gap with time-consuming manual workarounds, both with back-office operations and the website.
Products needed creating across systems, online stock relied on synchronisation, and spreadsheets supported buying and reporting. The ambition was to make online its biggest store, with the same care customers experienced in person.
Introduced by Shopify, Trilogy chose Kubix, a Shopify Platinum Agency, to bring those operations together on a tight timeline. Our Shopify Plus migration covered the storefront, product and customer data, retail workflows and the people using them every day.
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Replatforming Trilogy to Shopify meant understanding how two long-standing systems supported the same business. Their legacy platform held website content and online orders, while Eurostop held retail records, stock and pricing. Product codes, customer identifiers and historic transactions needed careful mapping before they could work together.
Our data team worked through discovery sessions, sample exports and migration checks with Trilogy, bringing more than 7,000 products into Shopify.
Customer records and historic order history were migrated too, with data cleansing along the way so the team started on Shopify with records they could rely on.
The work preserved the distinction between individual colourways and size variants, while introducing structured product information to support filtering, collections and merchandising.
SEO formed part of that process. We carried across existing content and metadata, and mapped legacy URLs to Shopify destinations, including the overlapping category paths built up over time.
The approach prioritised continuity for established pages, giving Trilogy room to refine its catalogue and content after the move, whilst not losing any SEO & AI search equity they had already built.
Replatforming Trilogy to Shopify meant understanding how two long-standing systems supported the same business. Their legacy platform held website content and online orders, while Eurostop held retail records, stock and pricing. Product codes, customer identifiers and historic transactions needed careful mapping before they could work together.
Our data team worked through discovery sessions, sample exports and migration checks with Trilogy, bringing more than 7,000 products into Shopify.
Customer records and historic order history were migrated too, with data cleansing along the way so the team started on Shopify with records they could rely on.
The work preserved the distinction between individual colourways and size variants, while introducing structured product information to support filtering, collections and merchandising.
SEO formed part of that process. We carried across existing content and metadata, and mapped legacy URLs to Shopify destinations, including the overlapping category paths built up over time.
The approach prioritised continuity for established pages, giving Trilogy room to refine its catalogue and content after the move, whilst not losing any SEO & AI search equity they had already built.
Replatforming Trilogy to Shopify meant understanding how two long-standing systems supported the same business. Their legacy platform held website content and online orders, while Eurostop held retail records, stock and pricing. Product codes, customer identifiers and historic transactions needed careful mapping before they could work together.
Our data team worked through discovery sessions, sample exports and migration checks with Trilogy, bringing more than 7,000 products into Shopify.
Customer records and historic order history were migrated too, with data cleansing along the way so the team started on Shopify with records they could rely on.
The work preserved the distinction between individual colourways and size variants, while introducing structured product information to support filtering, collections and merchandising.
SEO formed part of that process. We carried across existing content and metadata, and mapped legacy URLs to Shopify destinations, including the overlapping category paths built up over time.
The approach prioritised continuity for established pages, giving Trilogy room to refine its catalogue and content after the move, whilst not losing any SEO & AI search equity they had already built.
Replatforming Trilogy to Shopify meant understanding how two long-standing systems supported the same business. Their legacy platform held website content and online orders, while Eurostop held retail records, stock and pricing. Product codes, customer identifiers and historic transactions needed careful mapping before they could work together.
Our data team worked through discovery sessions, sample exports and migration checks with Trilogy, bringing more than 7,000 products into Shopify.
Customer records and historic order history were migrated too, with data cleansing along the way so the team started on Shopify with records they could rely on.
The work preserved the distinction between individual colourways and size variants, while introducing structured product information to support filtering, collections and merchandising.
SEO formed part of that process. We carried across existing content and metadata, and mapped legacy URLs to Shopify destinations, including the overlapping category paths built up over time.
The approach prioritised continuity for established pages, giving Trilogy room to refine its catalogue and content after the move, whilst not losing any SEO & AI search equity they had already built.
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Trilogy’s website needed to reflect the way its team curates a wardrobe. We designed distinct womenswear and menswear experiences within one Shopify storefront, with navigation and promotional content tailored to each. Customers could move between them easily, while the business continued to manage one store behind the scenes.
The design gave editorial photography, designer collections and seasonal stories more room.
Flexible page sections allowed Trilogy to change its presentation around new arrivals and campaigns, supported by training in Shopify’s theme editor. That puts more of the everyday content work directly in the team’s hands without having to rely on third parties or developers to step in.
Product discovery received the same attention. Collection filtering, colourway links and clearer product information helped shoppers narrow down the range. The result was a storefront built around Trilogy’s expertise, with practical ways to guide customers from browsing an edit to choosing a size.
Trilogy’s website needed to reflect the way its team curates a wardrobe. We designed distinct womenswear and menswear experiences within one Shopify storefront, with navigation and promotional content tailored to each. Customers could move between them easily, while the business continued to manage one store behind the scenes.
The design gave editorial photography, designer collections and seasonal stories more room.
Flexible page sections allowed Trilogy to change its presentation around new arrivals and campaigns, supported by training in Shopify’s theme editor. That puts more of the everyday content work directly in the team’s hands without having to rely on third parties or developers to step in.
Product discovery received the same attention. Collection filtering, colourway links and clearer product information helped shoppers narrow down the range. The result was a storefront built around Trilogy’s expertise, with practical ways to guide customers from browsing an edit to choosing a size.
Trilogy’s website needed to reflect the way its team curates a wardrobe. We designed distinct womenswear and menswear experiences within one Shopify storefront, with navigation and promotional content tailored to each. Customers could move between them easily, while the business continued to manage one store behind the scenes.
The design gave editorial photography, designer collections and seasonal stories more room.
Flexible page sections allowed Trilogy to change its presentation around new arrivals and campaigns, supported by training in Shopify’s theme editor. That puts more of the everyday content work directly in the team’s hands without having to rely on third parties or developers to step in.
Product discovery received the same attention. Collection filtering, colourway links and clearer product information helped shoppers narrow down the range. The result was a storefront built around Trilogy’s expertise, with practical ways to guide customers from browsing an edit to choosing a size.
Trilogy’s website needed to reflect the way its team curates a wardrobe. We designed distinct womenswear and menswear experiences within one Shopify storefront, with navigation and promotional content tailored to each. Customers could move between them easily, while the business continued to manage one store behind the scenes.
The design gave editorial photography, designer collections and seasonal stories more room.
Flexible page sections allowed Trilogy to change its presentation around new arrivals and campaigns, supported by training in Shopify’s theme editor. That puts more of the everyday content work directly in the team’s hands without having to rely on third parties or developers to step in.
Product discovery received the same attention. Collection filtering, colourway links and clearer product information helped shoppers narrow down the range. The result was a storefront built around Trilogy’s expertise, with practical ways to guide customers from browsing an edit to choosing a size.
The retail rollout brought Chelsea, Marylebone, Kensington, Hampstead, Wimbledon and Draycott into the same Shopify environment as the website. Replacing Eurostop with Shopify POS meant online and shop-floor activity could be managed together, with stock, orders and customer records in one place.
That shared view of stock matters because Trilogy doesn’t run a central warehouse. Every web order is fulfilled from one of its stores, so we set up routing rules that assign each order based on whether a single store can fulfil it and on stock levels across the estate. Managing inventory natively in Shopify, rather than through a separate platform, lets Trilogy make full use of these features.
Where no single store holds every item in an order, a custom app we built lets store teams create transfers between locations and keep split orders moving. We also rebuilt a view the team relied on in their old system: a size matrix showing availability for each style across every store at once, rather than one location at a time.
On the shop floor, staff can see a customer’s previous sizes and colours directly from POS, supporting the consultative service Trilogy is known for, whichever channel the customer buys through.
Getting the teams ready mattered as much as the setup. We worked through hardware, staff permissions, purchase orders, returns and reporting, and delivered role-specific training for eCommerce and store teams, covering new workflows such as click and collect and stock transfers. The website launched, followed by a POS pilot in a working store before the wider rollout.
Trilogy’s online and physical shops now operate within one connected retail system.
The retail rollout brought Chelsea, Marylebone, Kensington, Hampstead, Wimbledon and Draycott into the same Shopify environment as the website. Replacing Eurostop with Shopify POS meant online and shop-floor activity could be managed together, with stock, orders and customer records in one place.
That shared view of stock matters because Trilogy doesn’t run a central warehouse. Every web order is fulfilled from one of its stores, so we set up routing rules that assign each order based on whether a single store can fulfil it and on stock levels across the estate. Managing inventory natively in Shopify, rather than through a separate platform, lets Trilogy make full use of these features.
Where no single store holds every item in an order, a custom app we built lets store teams create transfers between locations and keep split orders moving. We also rebuilt a view the team relied on in their old system: a size matrix showing availability for each style across every store at once, rather than one location at a time.
On the shop floor, staff can see a customer’s previous sizes and colours directly from POS, supporting the consultative service Trilogy is known for, whichever channel the customer buys through.
Getting the teams ready mattered as much as the setup. We worked through hardware, staff permissions, purchase orders, returns and reporting, and delivered role-specific training for eCommerce and store teams, covering new workflows such as click and collect and stock transfers. The website launched, followed by a POS pilot in a working store before the wider rollout.
Trilogy’s online and physical shops now operate within one connected retail system.
The retail rollout brought Chelsea, Marylebone, Kensington, Hampstead, Wimbledon and Draycott into the same Shopify environment as the website. Replacing Eurostop with Shopify POS meant online and shop-floor activity could be managed together, with stock, orders and customer records in one place.
That shared view of stock matters because Trilogy doesn’t run a central warehouse. Every web order is fulfilled from one of its stores, so we set up routing rules that assign each order based on whether a single store can fulfil it and on stock levels across the estate. Managing inventory natively in Shopify, rather than through a separate platform, lets Trilogy make full use of these features.
Where no single store holds every item in an order, a custom app we built lets store teams create transfers between locations and keep split orders moving. We also rebuilt a view the team relied on in their old system: a size matrix showing availability for each style across every store at once, rather than one location at a time.
On the shop floor, staff can see a customer’s previous sizes and colours directly from POS, supporting the consultative service Trilogy is known for, whichever channel the customer buys through.
Getting the teams ready mattered as much as the setup. We worked through hardware, staff permissions, purchase orders, returns and reporting, and delivered role-specific training for eCommerce and store teams, covering new workflows such as click and collect and stock transfers. The website launched, followed by a POS pilot in a working store before the wider rollout.
Trilogy’s online and physical shops now operate within one connected retail system.
The retail rollout brought Chelsea, Marylebone, Kensington, Hampstead, Wimbledon and Draycott into the same Shopify environment as the website. Replacing Eurostop with Shopify POS meant online and shop-floor activity could be managed together, with stock, orders and customer records in one place.
That shared view of stock matters because Trilogy doesn’t run a central warehouse. Every web order is fulfilled from one of its stores, so we set up routing rules that assign each order based on whether a single store can fulfil it and on stock levels across the estate. Managing inventory natively in Shopify, rather than through a separate platform, lets Trilogy make full use of these features.
Where no single store holds every item in an order, a custom app we built lets store teams create transfers between locations and keep split orders moving. We also rebuilt a view the team relied on in their old system: a size matrix showing availability for each style across every store at once, rather than one location at a time.
On the shop floor, staff can see a customer’s previous sizes and colours directly from POS, supporting the consultative service Trilogy is known for, whichever channel the customer buys through.
Getting the teams ready mattered as much as the setup. We worked through hardware, staff permissions, purchase orders, returns and reporting, and delivered role-specific training for eCommerce and store teams, covering new workflows such as click and collect and stock transfers. The website launched, followed by a POS pilot in a working store before the wider rollout.
Trilogy’s online and physical shops now operate within one connected retail system.
The benefits began appearing in everyday work. Shortly after launch, Trilogy could see DHL delivery statuses against orders and customers were requesting returns through the new platform. Staff had more information to answer delivery questions, without starting a separate search for each parcel.
Our work continued through an eight-week post-launch support period, covering questions, fixes and guidance as the team settled into Shopify. Follow-up sessions addressed merchandising, customer records and reporting, helping staff understand how the new setup applied to their own responsibilities.
Alongside the website and retail setup, our retention team supported Trilogy’s email marketing migration to Klaviyo, working on email templates, automated flows, audience segmentation and deliverability.
The Kubix team continues to refine its customer database and email marketing approach. With its core retail operations connected, Trilogy has a stronger foundation for developing both its customer experience and its marketing.
The benefits began appearing in everyday work. Shortly after launch, Trilogy could see DHL delivery statuses against orders and customers were requesting returns through the new platform. Staff had more information to answer delivery questions, without starting a separate search for each parcel.
Our work continued through an eight-week post-launch support period, covering questions, fixes and guidance as the team settled into Shopify. Follow-up sessions addressed merchandising, customer records and reporting, helping staff understand how the new setup applied to their own responsibilities.
Alongside the website and retail setup, our retention team supported Trilogy’s email marketing migration to Klaviyo, working on email templates, automated flows, audience segmentation and deliverability.
The Kubix team continues to refine its customer database and email marketing approach. With its core retail operations connected, Trilogy has a stronger foundation for developing both its customer experience and its marketing.
The benefits began appearing in everyday work. Shortly after launch, Trilogy could see DHL delivery statuses against orders and customers were requesting returns through the new platform. Staff had more information to answer delivery questions, without starting a separate search for each parcel.
Our work continued through an eight-week post-launch support period, covering questions, fixes and guidance as the team settled into Shopify. Follow-up sessions addressed merchandising, customer records and reporting, helping staff understand how the new setup applied to their own responsibilities.
Alongside the website and retail setup, our retention team supported Trilogy’s email marketing migration to Klaviyo, working on email templates, automated flows, audience segmentation and deliverability.
The Kubix team continues to refine its customer database and email marketing approach. With its core retail operations connected, Trilogy has a stronger foundation for developing both its customer experience and its marketing.
The benefits began appearing in everyday work. Shortly after launch, Trilogy could see DHL delivery statuses against orders and customers were requesting returns through the new platform. Staff had more information to answer delivery questions, without starting a separate search for each parcel.
Our work continued through an eight-week post-launch support period, covering questions, fixes and guidance as the team settled into Shopify. Follow-up sessions addressed merchandising, customer records and reporting, helping staff understand how the new setup applied to their own responsibilities.
Alongside the website and retail setup, our retention team supported Trilogy’s email marketing migration to Klaviyo, working on email templates, automated flows, audience segmentation and deliverability.
The Kubix team continues to refine its customer database and email marketing approach. With its core retail operations connected, Trilogy has a stronger foundation for developing both its customer experience and its marketing.
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