Based in the heart of Cleethorpes, 33 Sea View Street has been home to a lingerie shop ever since the 1920s. Now home to Pretty Woman and headed up by business owner Julie, Pretty Woman focus on fitting women with the perfect bra. When Julie came to us, her website lacked the personal and inspirational feel that her lingerie store provided. She was looking for a way to translate the boutique’s long history and wide product range into the online world. It was time for us to step in!
After various discovery sessions with Julie, our designers got to work in designing up a fresh looking website that would make the women that shopped with them feel empowered, sexy and feminine. We did this by opting for a different, brighter colour scheme and using photography and drawing illustrations that were sure to reflect the brand. Accompanied with various offers and some initial marketing campaigns, Pretty Woman is looking stronger than ever.
Julie and the team were thrilled with the look and feel of the new website, and are already enjoying the benefits of selling more online. With a great stock selection and an expanding customer base, they’re now looking a lot bigger than their Cleethorpes store, and we’re looking forward to seeing how the business expands into the future.
Digital Marketing, Web Design
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